At a Glance
- Tasks: Develop and execute SEO strategies while creating engaging content to boost online visibility.
- Company: Join a dynamic team at GBS, dedicated to changing lives through education.
- Benefits: Enjoy 25 days annual leave, flexible benefits, and a performance bonus.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact on student recruitment with your SEO and content skills.
- Qualifications: Degree in marketing or related field, plus experience in SEO and content creation.
The predicted salary is between 40500 - 49500 £ per year.
Department: Student Recruitment / Marketing
Location: Greenford, West London (On-Site)
Type of Contract: Permanent / Full Time
Salary: £37,700pa to £40,000pa
Our Vision: Changing Lives through Education
What We Do: The Student Recruitment Department plays a key role in the growth and success of GBS by guiding our prospective students from interest to enrolment, ensuring they have the information, support and encouragement they need to take their next step in higher education.
The SEO Specialist & Content Writer will be responsible for developing and executing GBS’s organic search strategy while creating high-quality, engaging and search-optimised content. The role will focus on improving our online visibility, increasing qualified organic website traffic, generating student enquiries and supporting student recruitment objectives. Combining technical SEO expertise with excellent content writing and analytical skills, the postholder will optimise GBS’s digital presence and ensure content effectively meets the needs and search intent of prospective students. The successful candidate will work closely with marketing, academic and other internal stakeholders to develop content and SEO initiatives that support undergraduate, postgraduate and professional programme recruitment.
What The Role Involves:
- SEO strategy and performance
- Conducting regular SEO technical audits
- Content creation and optimisation
- Content strategy
- Analytics and Reporting
About You:
- Bachelor's degree in marketing, Communications, English, Journalism or a related discipline, or equivalent professional experience.
- Demonstrable experience in SEO, digital marketing and content creation.
- Strong knowledge of technical, on-page and off-page SEO.
- Experience developing SEO strategies, conducting keyword research, competitor analysis and SEO audits.
- Excellent copywriting, editing and proofreading skills.
- Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs and Screaming Frog.
- Experience using CMS platforms such as WordPress.
- Good understanding of Core Web Vitals, website performance, UX and mobile optimisation.
- Strong analytical skills with the ability to turn data into actionable recommendations.
- Excellent communication, organisation, project management and stakeholder management skills.
What We Offer:
- 25 days annual leave, plus 8 public holidays
- 1-day extra leave per year of service, up to a maximum of 5 days
- Workplace pension scheme
- Tuition reimbursement for career development courses
- Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
- Perks@Work discounts platform, wellbeing centre and much more
- Reward and recognition programme
- £500 award employee referral scheme
- Discretionary annual performance bonus
SEO Specialist & Content Writer employer: Self Money Care Digital Marketing Blog
Vanguard is an exceptional employer, offering a dynamic work environment in Manchester where creativity meets purpose. As a Content Creator, you'll not only have the opportunity to craft engaging content that empowers retail investors but also benefit from a culture that prioritises employee growth and collaboration. With access to ongoing training and a commitment to innovation, Vanguard ensures that you can thrive both personally and professionally while making a meaningful impact in the world of finance.
Contact Details:
Self Money Care Digital Marketing Blog Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist & Content Writer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Self Money Care Digital Marketing Blog and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Self Money Care Digital Marketing Blog are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Self Money Care Digital Marketing Blog on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Self Money Care Digital Marketing Blog. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Specialist & Content Writer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Self Money Care Digital Marketing Blog. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Self Money Care Digital Marketing Blog:Show us that you’ve done your homework! In your application, briefly mention what you admire about Self Money Care Digital Marketing Blog’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Self Money Care Digital Marketing Blog
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Self Money Care Digital Marketing Blog will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Self Money Care Digital Marketing Blog, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
