VP of Sales | High-Growth SaaS | UK | £150-180k Base + Equity in London

VP of Sales | High-Growth SaaS | UK | £150-180k Base + Equity in London

London Full-Time On-site
Selective Search

VP of Sales | High-Growth SaaS | UK | Sales Leadership Recruitment

Salary: £150,000–£180,000 Base | Uncapped OTE | Meaningful Equity
Location: UK (London HQ / Hybrid)
Sector: Sales Recruitment | Tech Sales | SaaS | Sales Leadership

Selective Search — sales recruitment and tech sales recruitment specialist — is exclusively retained to find an exceptional VP of Sales for one of the UK’s most exciting Series B SaaS businesses. This is a genuine opportunity to build and lead a world-class sales function from the ground up.

The Opportunity

Our client has achieved product-market fit, proven repeatable sales motion, and is now ready to scale. With a £30m Series B freshly closed and a board committed to aggressive UK and European expansion, they need a VP of Sales who can hire, coach, and drive a team of 15–25 quota-carrying salespeople while remaining personally close to the largest strategic deals.

Your Remit

  • Own the full new business and expansion revenue number — £15m ARR target in Year 1, scaling to £40m by Year 3
  • Build, hire and develop a high-performance team of AEs, SDRs and Sales Engineers across UK and Europe
  • Design and implement scalable sales processes, territories, compensation plans and forecasting cadences
  • Partner with the CEO and CRO on go-to-market strategy, pricing, and ICP refinement
  • Establish strong cross-functional relationships with Marketing, Product and Customer Success
  • Represent the business at board level and to key strategic investors and partners

The Ideal Candidate

  • 5+ years leading high-performance tech sales teams in a SaaS or enterprise software environment
  • Proven track record scaling a sales team from £5m to £30m+ ARR
  • Hands-on people leader — known for developing talent, not just managing numbers
  • Deep understanding of modern B2B SaaS sales motions: PLG, outbound, channel, and partner-led growth
  • Exceptional at forecasting, pipeline management, and data-driven decision making
  • Inspirational communicator — as compelling in a team meeting as in a board presentation

Why Now, Why This Role

The product is genuinely differentiated, the market is large and growing, and the board has committed the investment to win. This is a rare VP of Sales role where you can build your legacy — and be rewarded handsomely for doing so. Equity is meaningful at Series B.

About Selective Search

Selective Search is a specialist in sales recruitment and technology sales recruitment at senior and executive level. We work on a retained basis, exclusively with ambitious technology businesses seeking the best commercial talent in the market.

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Selective Search

Contact Details:

Selective Search Recruitment Team