Overview
You will build and own marketing end-to-end, starting from scratch in a growth-focused, B2B environment. You will unlock HubSpot’s marketing capabilities to drive lead generation and revenue, collaborating with the directors and a small team to shape strategy and execute campaigns across sectors. The role blends demand generation, digital, and brand activity, with autonomy and the opportunity to influence a multi-sector marketing approach. This is a pivotal, first marketing hire with tangible impact on growth and profitability.
Pay / Benefits
- excellent salary depending on experience
- profit-related bonus scheme
- relaxed, growth-focused culture
- modern office with on-site parking
- full-time, office-based role with influence and visibility
Responsibilities
- Unlock HubSpot marketing hub features (segmentation, automation, nurturing, reactivation, lead scoring, full-funnel reporting)
- Drive lead generation and new business, including dormant account reactivation and OEM growth
- Oversee digital channels (SEO, Google Ads) and website ownership, coordinating with external specialists
- Plan and execute campaigns and content (emails, product launches, sector campaigns, case studies)
- Own the marketing budget and measure ROI
- Shape and promote the brand via events and partner marketing
- Collaborate with sales and leadership to align strategy across sectors and campaigns
Key requirements
- Solid B2B marketing experience
- Strong, hands-on HubSpot skills (marketing hub and automation)
- Working knowledge of SEO and Google Ads; experience managing agencies/contractors
- Commercial mindset focused on leads and revenue
- Willingness to learn quickly; ability to work autonomously as the sole marketer in the business
- Technical mindset or industrial background is a bonus, not essential
- Inquisitive and analytical
- Autonomous yet collaborative within a small team
- Decision-maker with confidence to push back when necessary
- HubSpot Marketing Hub
- Marketing automation
- Lead nurturing and scoring
Marketing Manager/Head of Marketing in Norfolk employer: Select Recruitment
Join a vibrant local pub in Kings Lynn where you can truly make your mark as a General Manager. With full autonomy to lead your team and shape the pub's success, you'll enjoy a supportive work culture that values community engagement and employee growth. This role offers a unique opportunity to drive sales and create memorable experiences for customers while being at the heart of a welcoming environment.
