At a Glance
- Tasks: Lead a talented team in shaping performance marketing strategies and managing seven-figure budgets.
- Company: Fast-growing digital consumer business with strong market presence and ambitious growth plans.
- Benefits: Competitive salary, bonus scheme, generous holiday, and pension contributions.
- Other info: Opportunity to work in a hybrid model between Norfolk and London.
- Why this job: Join a dynamic team and make a real impact on the company's growth journey.
- Qualifications: Extensive experience in multi-channel performance marketing and team leadership.
The predicted salary is between 63000 - 77000 £ per year.
Do you get a buzz from owning seven-figure media budgets and seeing the impact of every decision in the numbers within days? Are you ready to lead a talented team and shape the growth model of a business entering its biggest chapter yet? If so, read on.
The business is a fast-growing, highly profitable digital consumer business and one of the leaders in its market. It was recently acquired by a major European group, which brings serious investment and ambition. With a new Managing Director and a new Head of Marketing on board, they are building a stronger, more specialist marketing team, and this senior performance role is central to the next stage of growth.
The role involves reporting to the Head of Marketing and leading a team of three performance marketers, owning the paid acquisition and retention strategy. This is a hands-on leadership role combining strategy, commercial ownership and operational excellence.
You’ll be responsible for:
- Performance strategy: owning annual, quarterly and monthly channel plans aligned to commercial targets, with a sharp focus on CAC, LTV and profitability.
- Channel leadership: leading Meta, TikTok, Snapchat, Paid Search, app acquisition, affiliates, native and display, including budget allocation, optimisation, audience strategy and forecasting.
- Testing and experimentation: building a structured, evidence-led testing programme across creative, messaging, audiences, landing pages and funnels.
- New channels: building the business case for, and launching, emerging channels such as DOOH, CTV, creator partnerships and audio.
- Performance creative: defining creative testing frameworks and turning platform insight into winning direct-response creative.
- Measurement and insight: acting as the go-to person for forecasting, budget pacing, attribution, channel contribution and ROI.
- Team leadership: coaching and developing a high-performing team.
- Partners: managing agencies, platforms and technology partners.
Must-haves:
- Extensive experience leading multi-channel performance marketing programmes.
- Significant hands-on experience managing seven-figure paid media budgets.
- Hands-on knowledge of Meta, TikTok, Snapchat and Google Ads, plus app acquisition and affiliate marketing.
- Experience leading and developing a fast-moving, high-volume team.
- A track record of building testing and experimentation frameworks.
- A strong understanding of attribution, measurement, forecasting and budget pacing.
- A strong grasp of direct-response creative and creative iteration at scale.
- A commercial, analytical mindset and excellent stakeholder management.
Nice to have: experience in ecommerce, membership or app-based businesses; Northbeam or similar attribution platforms; incrementality testing; and CRM and lifecycle integration.
What’s on offer:
- Very competitive salary, plus a bonus scheme currently being finalised.
- 25 days holiday, a 4% contributory pension matched up to 7%, and enhanced sick pay.
- Monday to Friday, 9 to 5.
- A split between the Norfolk head office and London, ideally two days a week with your team in London, with travel covered.
- Real investment, senior backing and the chance to shape the growth model from the start of a new chapter.
Senior Performance Marketing Manager employer: Select Recruitment Specialists Ltd
Join our dedicated team as a Part-Time Cleaner in Norwich, where you will enjoy a supportive work culture and the chance to contribute to a high-quality research environment. We prioritise employee well-being with consistent evening hours, a great work-life balance, and the potential for permanent employment, all while working alongside a fantastic management team that values your hard work and dedication.
Contact Details:
Select Recruitment Specialists Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Select Recruitment Specialists Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Select Recruitment Specialists Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Select Recruitment Specialists Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Select Recruitment Specialists Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Select Recruitment Specialists Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Select Recruitment Specialists Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Select Recruitment Specialists Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Select Recruitment Specialists Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Select Recruitment Specialists Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Select Recruitment Specialists Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
