Sales Development Representative (Lead Generation) in Norwich

Our client is a fast-growing, purpose-driven tech company who are scaling rapidly and building out a world-class Demand Generation team to drive their growth trajectory. This is a company that's won employer awards and genuinely lives by their values – it’s not corporate speak, it’s how they operate day-to-day.

They’re looking for a driven sales professional who wants to be part of something meaningful whilst building a lucrative career with real earning potential. If you’re someone who thrives on targets, loves the thrill of closing deals, and wants to work somewhere that invests in your success, this is for you.

The Role

You’ll be a Sales Development Representative (SDR) within their Demand Generation team – the engine room of their pipeline. Your job is to take engaged prospects from marketing campaigns and turn them into qualified sales opportunities. You’ll be the bridge between marketing and the sales team, developing promising leads into sales-ready conversations that you’ll then hand over. This is a high-energy, metrics-driven role. You’ll work with enterprise employers (500+ employees) across target sectors, using a mix of email, LinkedIn, and phone outreach to build relationships, understand their needs, and book meaningful meetings. You’ll become a face of the business – presenting on Teams, speaking confidently to senior stakeholders, and representing the company professionally at every interaction. The role sits at a critical juncture in the sales pipeline. You’ll be accountable for qualifying leads, moving them through stages, and ultimately contributing to the revenue your team generates. Your success directly translates to earnings – this is a role with real financial upside.

Key Responsibilities

• Develop engaged marketing leads into qualified sales opportunities through personalised, multi-channel outreach (email, LinkedIn, phone)
• Qualify prospects against the ICP (ideal customer profile) and determine fit before handing to Sector Directors
• Build and maintain relationships with multiple contacts within target organisations, working strategically to engage at different levels
• Develop compelling, personalised emails that engage and nurture prospects through the sales cycle
• Present confidently on Teams calls and demonstrate our product/solutions to senior stakeholders
• Manage long, complex sales cycles with persistence, strategy, and commercial focus
• Use HubSpot and other tools to track activity, manage pipeline, and maintain high data accuracy
• Work cross-functionally with the Campaign Executives, Sector Directors, and broader teams
• Take a strategic view of each opportunity to maximise commercial potential
• Manage your workload, priorities, and pipeline to hit OKRs and targets consistently
• Provide transparent feedback to your Demand Generation Lead on progress, risks, and support needed
• Deliver proactive, excellent client service at every interaction

Essential

• Experience in B2B sales development – you know how to work a pipeline
• Proven track record of commercial success and hitting targets
• Commercially minded – you’re confident working to KPIs and have examples of raising the bar
• Excellent verbal and written communication skills – you can present to C-suite stakeholders and craft compelling emails
• Strong listener who genuinely wants to understand client needs before pitching
• Excellent time management and organisational skills – you self-manage effectively and demonstrate accountability
• Computer literate with confidence using Office365, CRM systems, and learning new tools quickly
• A strong work ethic and genuine willingness to go the extra mile
• Quick thinking, pragmatic, and adaptable
• Passion for the company’s mission – you genuinely care about sustainability and environmental impact

Desirable

• Experience selling enterprise SaaS
• Understanding of or passion for behaviour change
• Full UK driving licence

The Right Mindset

You’re someone who’s driven by targets but not at the expense of building genuine relationships. You want to win – consistently and professionally. You’re confident without being arrogant, striving for personal development, and excited about the earning potential this role offers. You see setbacks as learning opportunities and celebrate wins with your team.

Why Join This Team?

Earning Potential

This role comes with competitive salary plus excellent commission structure. You’ll have real financial upside – the harder you work and the more you qualify, the more you earn. This isn’t a capped opportunity; it’s designed to reward consistent performers.

The Benefits

• Competitive salary with excellent commission structure
• 24 days annual leave plus bank holidays (with options to bank flexitime and take additional days)
• Hybrid working and flexible hours
• Private healthcare with Vitality
• Salary-sacrificed pension scheme
• Cycle to work scheme and EV car scheme
• Your choice of tech – MacBook or Windows
• Annual training and development budget
• Regular team socials, recognition schemes, and a supportive workplace culture
• Mental health support and wellbeing schemes
• A role where you can genuinely make an impact

The Team

You’ll work closely with the Demand Generation Lead, Campaign Executives, and Sector Directors. It’s a collaborative, joined-up approach – not siloed. People genuinely want to help each other succeed.

Next Steps

If this role excites you – if you’re a driven sales professional who wants to work somewhere that genuinely cares about culture and invests in success – get in touch with your CV and a brief cover note. Tell us why you’re interested and what makes you tick as a sales person. This is a genuinely strong opportunity for someone ready to make an impact and build a lucrative career.