At a Glance
- Tasks: Manage and optimise PPC campaigns across Google, Meta, and TikTok for lead generation.
- Company: Dynamic UK-based company with a focus on legal and immigration services.
- Benefits: Remote work, competitive pay, and a chance to make a real impact.
- Other info: Work with a growing team and enjoy long-term career opportunities.
- Why this job: Join a high-impact role that directly influences business growth and lead generation.
- Qualifications: 5+ years in PPC marketing with strong experience in Google Ads and Meta Ads.
The predicted salary is between 50000 - 65000 £ per year.
Department: Marketing
Note: Remote Based Opportunity
Remuneration: Market Related dependent on skill set, knowledge, and experience
Purpose Of The Job: Our client, a UK based company, is looking for a Senior PPC Performance Marketing Expert to join the team. This position will be remotely based in South Africa. They require a candidate with strong hands-on experience in paid digital marketing, specifically within the UK legal and immigration market. This role is focused on lead generation, conversion performance and campaign scaling across Google Ads, Meta and TikTok.
Responsibilities:
- Plan, launch and manage high-performing Google Ads campaigns across Search, Display, Performance Max and remarketing
- Manage Meta Ads campaigns across Facebook and Instagram with a strong focus on lead quality and conversion rate
- Build, test and optimise TikTok Ads campaigns for recruitment, legal and professional service audiences
- Carry out keyword research, competitor analysis, search intent mapping and audience targeting for UK legal services
- Monitor daily budgets, bidding strategies, CPL, CPA, ROAS, impression share and campaign performance
- Set up and maintain conversion tracking through Google Tag Manager, GA4, Meta Pixel and TikTok Pixel
- Analyse landing page performance and work with the content/design team to improve enquiry conversion rates
- Prepare clear weekly performance reports with actions, insights and next-step recommendations
Requirements:
- Minimum 5 years of hands-on PPC and performance marketing experience
- Strong practical experience with Google Ads, Meta Ads and TikTok Ads
- Experience in the UK legal, immigration or professional services market is strongly preferred
- Ability to personally build, manage, optimise and scale campaigns without relying only on strategy documents
- Strong understanding of lead generation, ROI, CPL, CPA, attribution and conversion tracking
- Confident with GA4, GTM, pixels, remarketing audiences and campaign reporting
- Ability to work with landing pages, CRO recommendations and lead quality feedback
- Excellent communication skills and strong ownership of campaign results
Benefits:
- Opportunity to work on serious UK legal and immigration service campaigns
- High-impact role with direct influence on lead generation and business growth
- Remote working arrangement depending on suitability
- Long-term opportunity for someone who can deliver measurable performance
- Work with a growing team across marketing, recruitment and digital operations
Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful. Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application. Applications should be submitted no later than 2 weeks from advertising.
Senior PPC & Performance Marketing Expert (Remote Vacancy) employer: Select Motor
Join a dynamic UK-based company as a Senior PPC & Performance Marketing Expert, where you will have the opportunity to work remotely from South Africa. With a strong focus on lead generation in the legal and immigration sectors, this role offers a high-impact position that directly influences business growth. Enjoy a supportive work culture that fosters employee development and provides long-term opportunities for those who deliver measurable performance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC & Performance Marketing Expert (Remote Vacancy)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in PPC and performance marketing. Use platforms like LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your hands-on experience with Google Ads, Meta, and TikTok. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the UK legal and immigration market. Be ready to discuss how your experience aligns with their needs, especially around lead generation and conversion performance. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We make it super easy for you to submit your application and get noticed. Plus, it shows you’re serious about joining our team and ready to take on this exciting role!
We think you need these skills to ace Senior PPC & Performance Marketing Expert (Remote Vacancy)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior PPC & Performance Marketing Expert role. Highlight your hands-on experience with Google Ads, Meta Ads, and TikTok Ads, especially in the UK legal and immigration market. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of successful campaigns you've managed and how they relate to lead generation and conversion performance. We love a good story!
Showcase Your Results:When detailing your experience, focus on the results you've achieved. Use metrics like CPL, CPA, and ROAS to demonstrate your impact. We’re all about measurable performance, so let us know how you’ve driven success in previous roles!
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s super easy and ensures your application goes directly to us. Don’t miss out on this opportunity – we can’t wait to hear from you!
How to prepare for a job interview at Select Motor
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and TikTok Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you have the hands-on experience they’re looking for.
✨Understand the UK Market
Since this role focuses on the UK legal and immigration market, do your homework! Familiarise yourself with the nuances of this sector, including key competitors and trends. Being able to speak intelligently about the market will set you apart from other candidates.
✨Prepare for Technical Questions
Expect questions about conversion tracking, bidding strategies, and performance metrics like CPL and CPA. Brush up on tools like Google Tag Manager and GA4, and be prepared to explain how you’ve used them in past campaigns. This shows you’re not just a strategist but also a doer.
✨Showcase Your Analytical Skills
Be ready to discuss how you analyse campaign performance and make data-driven decisions. Prepare examples of how you've optimised campaigns based on performance reports. This will demonstrate your ability to take ownership of results and drive improvements.
