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For Companies At a Glance
- Tasks: Lead PR for high-growth digital assets, shaping messaging and driving media engagement.
- Company: Join a global fintech firm focused on innovation and digital transformation in capital markets.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be at the forefront of blockchain and financial consultancy, making a real impact.
- Qualifications: 8+ years in PR, degree in Marketing/Journalism, and experience in digital assets required.
- Other info: Leverage AI tools and manage relationships with top-tier media outlets.
The predicted salary is between 48000 - 72000 £ per year.
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company\’s Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Role Overview
This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.
Key Responsibilities
- Develop and execute global PR strategies aligned with business goals.
- Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
- Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
- Write and place press releases, bylined articles, and thought leadership content.
- Manage PR agency relationships in the US and UK.
- Monitor media coverage and identify new opportunities.
- Support social media and video content initiatives.
- Leverage AI tools to enhance PR innovation and delivery.
- Ensure reputational risk is managed through strong editorial judgement.
Candidate Profile
- Minimum 8 years of dedicated PR experience.
- Degree in Marketing, Journalism, or Communications.
- Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
- Strong writing and storytelling skills; able to simplify complex topics.
- Comfortable engaging with senior stakeholders across the business.
- Skilled in prioritisation and working to journalist deadlines.
- Analytical mindset with ability to measure impact and optimise strategy
Public Relations & Communications Director - Digital Assets employer: Selby Jennings
Contact Detail:
Selby Jennings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations & Communications Director - Digital Assets
✨Tip Number 1
Network with professionals in the digital assets and financial technology sectors. Attend industry events, webinars, and conferences to meet potential colleagues and learn about the latest trends, which can help you stand out as a knowledgeable candidate.
✨Tip Number 2
Familiarise yourself with the key players in the media landscape, especially those who cover blockchain and digital assets. Building relationships with journalists from Tier 1 publications like the WSJ and FT can give you an edge when it comes to media engagement.
✨Tip Number 3
Stay updated on the latest developments in PR strategies, particularly those that leverage AI tools. Demonstrating your knowledge of innovative approaches to public relations can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with managing PR agency relationships and how you've successfully collaborated with senior stakeholders. Being able to share specific examples will showcase your ability to thrive in a senior-level role.
We think you need these skills to ace Public Relations & Communications Director - Digital Assets
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Public Relations & Communications Director position. Tailor your application to highlight relevant experience in PR, particularly within digital assets and financial technology.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of PR experience, focusing on your achievements in media engagement and thought leadership. Use quantifiable results where possible to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for digital assets and your understanding of the industry. Highlight specific examples of how you've developed PR strategies and engaged with senior stakeholders, as well as your ability to simplify complex topics.
Showcase Your Writing Skills: Since strong writing is crucial for this role, consider including samples of your work, such as press releases or articles you've written. This will give the hiring team a clear idea of your storytelling abilities and editorial judgement.
How to prepare for a job interview at Selby Jennings
✨Know Your Digital Assets
Make sure you have a solid understanding of digital assets, blockchain, and DLT. Be prepared to discuss recent trends and innovations in the field, as well as how they relate to public relations strategies.
✨Showcase Your Writing Skills
Since strong writing is crucial for this role, bring samples of your previous work, such as press releases or articles. Be ready to explain your thought process behind these pieces and how they achieved their goals.
✨Engage with Senior Stakeholders
Demonstrate your comfort in engaging with senior stakeholders. Prepare examples of past experiences where you successfully collaborated with C-suite executives or other high-level professionals to shape messaging.
✨Highlight Your Media Relationships
Discuss your existing relationships with Tier 1 and specialist media outlets. Be specific about how you've leveraged these connections in the past to enhance PR efforts and drive media engagement.