At a Glance
- Tasks: Lead PR for high-growth digital assets, shaping messaging and driving media engagement.
- Company: Join a global fintech firm focused on innovation and digital transformation in capital markets.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Other info: Leverage AI tools and manage relationships with top-tier media outlets.
- Why this job: Be at the forefront of blockchain and financial consultancy, making a real impact.
- Qualifications: 8+ years in PR, degree in Marketing/Journalism, and experience in digital assets required.
The predicted salary is between 48000 - 72000 £ per year.
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company\'s Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Role Overview
This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.
Key Responsibilities
- Develop and execute global PR strategies aligned with business goals.
- Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
- Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
- Write and place press releases, bylined articles, and thought leadership content.
- Manage PR agency relationships in the US and UK.
- Monitor media coverage and identify new opportunities.
- Support social media and video content initiatives.
- Leverage AI tools to enhance PR innovation and delivery.
- Ensure reputational risk is managed through strong editorial judgement.
Candidate Profile
- Minimum 8 years of dedicated PR experience.
- Degree in Marketing, Journalism, or Communications.
- Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
- Strong writing and storytelling skills; able to simplify complex topics.
- Comfortable engaging with senior stakeholders across the business.
- Skilled in prioritisation and working to journalist deadlines.
- Analytical mindset with ability to measure impact and optimise strategy
Public Relations & Communications Director - Digital Assets in Stoke-on-Trent employer: Selby Jennings
As a leading global financial technology firm, we pride ourselves on fostering a dynamic and innovative work environment that champions employee growth and collaboration. Our commitment to operational resilience and digital transformation not only drives our business forward but also empowers our team members to thrive in their careers, with ample opportunities for professional development and engagement in cutting-edge projects. Located at the heart of the financial capital, we offer a vibrant culture that values creativity and thought leadership, making us an exceptional employer for those looking to make a meaningful impact in the world of digital assets.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations & Communications Director - Digital Assets in Stoke-on-Trent
✨Tip Number 1
Familiarise yourself with the latest trends in digital assets, blockchain, and financial technology. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the PR and digital asset sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and learn about the latest developments.
✨Tip Number 3
Showcase your ability to manage media relationships by preparing examples of past successes. Be ready to discuss how you've engaged with Tier 1 media outlets and the impact of your efforts.
✨Tip Number 4
Prepare to discuss your experience with AI tools in PR. Highlight any innovative strategies you've implemented that leverage technology to enhance communication and engagement.
We think you need these skills to ace Public Relations & Communications Director - Digital Assets in Stoke-on-Trent
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Public Relations & Communications Director position. Tailor your application to highlight relevant experience in PR, particularly within digital assets and financial technology.
Craft a Compelling CV:Your CV should clearly showcase your 8+ years of PR experience, focusing on your achievements in media engagement and thought leadership. Use quantifiable results where possible to demonstrate your impact in previous roles.
Write a Strong Cover Letter:In your cover letter, express your passion for digital assets and your understanding of the industry. Highlight specific examples of how you've developed PR strategies and engaged with senior stakeholders, as well as your ability to simplify complex topics.
Showcase Your Writing Skills:Since strong writing is crucial for this role, consider including samples of your work, such as press releases or articles you've written. This will give the hiring team a clear idea of your storytelling abilities and editorial judgement.
How to prepare for a job interview at Selby Jennings
✨Know Your Digital Assets
Make sure you have a solid understanding of digital assets, blockchain, and DLT. Be prepared to discuss recent trends and innovations in the field, as well as how they relate to public relations strategies.
✨Showcase Your Writing Skills
Since strong writing is crucial for this role, bring samples of your previous work, such as press releases or articles. Be ready to explain your thought process behind these pieces and how they achieved their goals.
✨Engage with Senior Stakeholders
Demonstrate your comfort in engaging with senior stakeholders. Prepare examples of how you've successfully collaborated with C-suite executives or other high-level professionals in past roles.
✨Highlight Your Media Relationships
Discuss your experience building relationships with Tier 1 and specialist media outlets. Be specific about how you've leveraged these connections to enhance PR efforts and drive media engagement.
