At a Glance
- Tasks: Lead PR for innovative digital asset business lines and shape external messaging.
- Company: Join a global fintech firm revolutionising capital markets with cutting-edge technology.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Other info: Leverage AI tools and engage with top-tier media to enhance your PR strategies.
- Why this job: Be at the forefront of blockchain and digital transformation, making a real impact.
- Qualifications: 8+ years in PR, degree in Marketing or Communications, and digital asset experience required.
The predicted salary is between 48000 - 72000 £ per year.
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company\'s Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Role Overview
This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.
Key Responsibilities
- Develop and execute global PR strategies aligned with business goals.
- Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
- Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
- Write and place press releases, bylined articles, and thought leadership content.
- Manage PR agency relationships in the US and UK.
- Monitor media coverage and identify new opportunities.
- Support social media and video content initiatives.
- Leverage AI tools to enhance PR innovation and delivery.
- Ensure reputational risk is managed through strong editorial judgement.
Candidate Profile
- Minimum 8 years of dedicated PR experience.
- Degree in Marketing, Journalism, or Communications.
- Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
- Strong writing and storytelling skills; able to simplify complex topics.
- Comfortable engaging with senior stakeholders across the business.
- Skilled in prioritisation and working to journalist deadlines.
- Analytical mindset with ability to measure impact and optimise strategy
Public Relations & Communications Director - Digital Assets in Preston employer: Selby Jennings
As a leading global financial technology firm, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and professional growth. Our commitment to employee development is reflected in our comprehensive training programmes and opportunities for advancement within the rapidly evolving digital assets sector. Located in a vibrant financial hub, we offer competitive benefits and a collaborative environment where your contributions directly impact our mission of transforming capital markets.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations & Communications Director - Digital Assets in Preston
✨Tip Number 1
Network with professionals in the digital assets and financial technology sectors. Attend industry events, webinars, and conferences to meet potential colleagues and learn about the latest trends in blockchain and DLT.
✨Tip Number 2
Engage with relevant media outlets and journalists who cover digital assets. Follow them on social media, comment on their articles, and share insights to build rapport and establish yourself as a knowledgeable source.
✨Tip Number 3
Showcase your expertise by creating content related to digital assets. Write articles or blog posts that simplify complex topics, and share them on platforms like LinkedIn to demonstrate your thought leadership.
✨Tip Number 4
Familiarise yourself with AI tools that can enhance PR strategies. Understanding how to leverage these technologies will not only improve your skill set but also align with the innovative approach of the company.
We think you need these skills to ace Public Relations & Communications Director - Digital Assets in Preston
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Public Relations & Communications Director position. Tailor your application to highlight relevant experience in PR, particularly within digital assets and financial technology.
Craft a Compelling CV:Your CV should clearly showcase your 8+ years of PR experience, focusing on your achievements in media engagement and thought leadership. Use quantifiable results where possible to demonstrate your impact in previous roles.
Write a Strong Cover Letter:In your cover letter, express your passion for digital assets and your understanding of the industry. Highlight specific examples of how you've successfully developed PR strategies and engaged with senior stakeholders in the past.
Showcase Your Writing Skills:Since strong writing is crucial for this role, consider including samples of your work, such as press releases or articles you've authored. This will give the hiring team a clear view of your storytelling abilities and your capacity to simplify complex topics.
How to prepare for a job interview at Selby Jennings
✨Know Your Digital Assets
Make sure you have a solid understanding of digital assets, blockchain, and DLT. Be prepared to discuss recent trends and innovations in the field, as well as how they relate to public relations strategies.
✨Showcase Your Writing Skills
Since strong writing is crucial for this role, bring samples of your previous work, such as press releases or articles. Be ready to discuss your writing process and how you tailor content for different audiences.
✨Build Relationships with Media
Demonstrate your ability to build and maintain relationships with key media outlets. Share examples of how you've successfully engaged with journalists and secured coverage for previous clients or projects.
✨Prepare for Stakeholder Engagement
Be ready to discuss your experience working with senior stakeholders. Think of examples where you collaborated with C-suite executives or other high-level professionals to shape messaging and drive PR initiatives.
