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For Companies At a Glance
- Tasks: Lead PR for high-growth digital assets, shaping messaging and driving media engagement.
- Company: Join a global fintech firm focused on innovation and digital transformation in capital markets.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration with industry leaders.
- Why this job: Be at the forefront of blockchain and financial consultancy, making a real impact in the industry.
- Qualifications: 8+ years in PR, degree in Marketing or Communications, and experience in digital assets required.
- Other info: Leverage AI tools for innovative PR strategies and manage relationships with top-tier media.
The predicted salary is between 43200 - 72000 £ per year.
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company\’s Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Role Overview
This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.
Key Responsibilities
- Develop and execute global PR strategies aligned with business goals.
- Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
- Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
- Write and place press releases, bylined articles, and thought leadership content.
- Manage PR agency relationships in the US and UK.
- Monitor media coverage and identify new opportunities.
- Support social media and video content initiatives.
- Leverage AI tools to enhance PR innovation and delivery.
- Ensure reputational risk is managed through strong editorial judgement.
Candidate Profile
- Minimum 8 years of dedicated PR experience.
- Degree in Marketing, Journalism, or Communications.
- Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
- Strong writing and storytelling skills; able to simplify complex topics.
- Comfortable engaging with senior stakeholders across the business.
- Skilled in prioritisation and working to journalist deadlines.
- Analytical mindset with ability to measure impact and optimise strategy
Public Relations & Communications Director - Digital Assets employer: Selby Jennings
Contact Detail:
Selby Jennings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations & Communications Director - Digital Assets
✨Tip Number 1
Network with professionals in the digital assets and financial technology sectors. Attend industry events, webinars, and conferences to meet potential colleagues and learn about the latest trends in blockchain and DLT.
✨Tip Number 2
Engage with relevant media outlets and journalists who cover digital assets. Follow them on social media, comment on their articles, and share insights to build rapport and increase your visibility in the field.
✨Tip Number 3
Showcase your expertise by creating content related to digital assets. Write articles or blog posts that simplify complex topics, and share them on platforms like LinkedIn to demonstrate your thought leadership.
✨Tip Number 4
Familiarise yourself with AI tools that can enhance PR strategies. Understanding how to leverage these technologies will not only improve your skill set but also align with the innovative approach of the company.
We think you need these skills to ace Public Relations & Communications Director - Digital Assets
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Public Relations & Communications Director position. Tailor your application to highlight relevant experience in PR, particularly within digital assets and financial technology.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of PR experience, focusing on achievements in media engagement and thought leadership. Use quantifiable results where possible to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for digital assets and your understanding of the industry. Highlight specific examples of how you've developed PR strategies and engaged with senior stakeholders, as well as your ability to simplify complex topics.
Showcase Your Writing Skills: Since strong writing is crucial for this role, consider including samples of press releases, articles, or thought leadership pieces you've authored. This will demonstrate your storytelling ability and your comfort with engaging diverse audiences.
How to prepare for a job interview at Selby Jennings
✨Know Your Digital Assets
Make sure you have a solid understanding of digital assets, blockchain, and DLT. Be prepared to discuss recent trends and innovations in the field, as well as how they relate to public relations strategies.
✨Showcase Your Writing Skills
Since strong writing is crucial for this role, bring samples of your previous work, such as press releases or articles. Be ready to discuss your writing process and how you tailor content for different audiences.
✨Build Relationships
Demonstrate your ability to build and maintain relationships with media outlets. Share examples of how you've successfully engaged with journalists or secured coverage in Tier 1 publications.
✨Prepare for Stakeholder Engagement
Be ready to discuss your experience working with senior stakeholders. Highlight instances where you've collaborated with C-suite executives or marketing teams to shape messaging and drive PR initiatives.