At a Glance
- Tasks: Lead a dynamic marketing team to drive growth across the EMEA region.
- Company: Join Seismic, the global leader in AI-powered enablement.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Work in a collaborative environment with excellent career growth potential.
- Why this job: Make a real impact in a rapidly changing industry with innovative marketing strategies.
- Qualifications: 10+ years in B2B/SaaS marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.
Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are.
Overview
Seismic is seeking a talented Senior Director of EMEA Marketing who will be responsible for successfully leading the company’s regional marketing organization for EMEA. The EMEA Region is a significant market for the business and requires a dynamic Marketing leader to take ownership of driving pipeline across the EMEA. Reporting to the VP of Growth Marketing, he/she will lead a team of high-performance marketers and play a critical role in the leadership of the business.
This leader will leverage his/her business acumen, technology expertise, and strategic marketing skills to build and manage a team that will support the growth objectives of our EMEA Go-to-market teams while expanding our market presence, driving adoption and usage of our products and services and improving customer satisfaction, loyalty and retention. This role requires an individual with strong leadership, stakeholder management and entrepreneurial skills who can evangelize a transformative vision for the company while driving demand and delivering a healthy pipeline.
The successful candidate will be an exceptionally strong and creative field marketing professional, adept at rigorously managing the pipeline and will be steeped in ABM, digital and social marketing practices. This Leader must be driven and nimble enough to work in a rapidly changing industry, influence others, lead a team, understand data and demonstrate problem-solving skills.
Who you are:
- 10+ years of proven work experience in B2B or SaaS companies
- 5+ years in leadership role
- BA/BS required
- Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
- Deep experience leading a regional field marketing organization at scale
- Familiarity in managing distributed teams and agencies in multiple geographies
- Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
- Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
- Demonstrated ability to drive revenue through highly effective marketing and measured accountable results
- Advanced expertise in B2B digital marketing, ABM programs and marketing analytics
- Demonstrated ability to build strong working relationships across multiple departments and functions
- Experience with Salesforce, 6-sense and Marketo required
- Highly proficient with MS Word, Excel and PowerPoint
- Excellent oral and written communication skills (internal and external)
- High-energy, low ego, optimistic, proactive, reliable, hard-working and trustworthy
What you’ll be doing:
- Managing, developing and coaching a high-performing regional field marketing team
- Ensure corresponding alignment w/ sales engagement for all ABM strategies
- Driving customer growth through cross-sell and upsell campaigns
- Working cross-functionally by building strong alignment with sales, corporate and product marketing, marketing operations, finance, inbound sales and more.
- Driving the creation and implementation of a robust EMEA go-to-market marketing plan to drive acquisition, expansion, retention and brand awareness for EMEA, with consideration for unique geographic market needs, and aligns to EMEA business objectives
- Translating the EMEA strategic marketing plan into actionable quarterly targets, goals, initiatives, campaigns/plays, and metrics and a 90-day rolling calendar of integrated activities
- Analyzing the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas.
- Introducing new marketing ideas, channels and tactics to help scale the EMEA business
- Managing budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Working to ensure successful lead capture/nurture and handoff to sales teams
- Working with business development and sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc.
- Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
Senior Director, Marketing employer: Seismic
Seismic is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a hybrid environment. With a strong focus on professional development, team collaboration, and innovative AI solutions, employees are empowered to grow their skills while making a meaningful impact in the Financial Services industry. Located in Greater London, Seismic provides unique opportunities for networking and career advancement in one of the world's leading financial hubs.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Seismic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Seismic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Seismic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Seismic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Seismic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Seismic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Seismic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Seismic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Seismic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Seismic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
