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- Tasks: Lead a dynamic marketing team to drive growth across the EMEA region.
- Company: Join Seismic, the global leader in AI-powered enablement.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Work in a collaborative environment with excellent career growth potential.
- Why this job: Make a real impact in a rapidly changing industry with innovative marketing strategies.
- Qualifications: 10+ years in B2B/SaaS marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloudâ„¢ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.
Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are.
Overview
Seismic is seeking a talented Senior Director of EMEA Marketing who will be responsible for successfully leading the company’s regional marketing organization for EMEA. The EMEA Region is a significant market for the business and requires a dynamic Marketing leader to take ownership of driving pipeline across the EMEA. Reporting to the VP of Growth Marketing, he/she will lead a team of high-performance marketers and play a critical role in the leadership of the business.
This leader will leverage his/her business acumen, technology expertise, and strategic marketing skills to build and manage a team that will support the growth objectives of our EMEA Go-to-market teams while expanding our market presence, driving adoption and usage of our products and services and improving customer satisfaction, loyalty and retention. This role requires an individual with strong leadership, stakeholder management and entrepreneurial skills who can evangelize a transformative vision for the company while driving demand and delivering a healthy pipeline.
The successful candidate will be an exceptionally strong and creative field marketing professional, adept at rigorously managing the pipeline and will be steeped in ABM, digital and social marketing practices. This Leader must be driven and nimble enough to work in a rapidly changing industry, influence others, lead a team, understand data and demonstrate problem-solving skills.
Who you are:
- 10+ years of proven work experience in B2B or SaaS companies
- 5+ years in leadership role
- BA/BS required
- Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
- Deep experience leading a regional field marketing organization at scale
- Familiarity in managing distributed teams and agencies in multiple geographies
- Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
- Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
- Demonstrated ability to drive revenue through highly effective marketing and measured accountable results
- Advanced expertise in B2B digital marketing, ABM programs and marketing analytics
- Demonstrated ability to build strong working relationships across multiple departments and functions
- Experience with Salesforce, 6-sense and Marketo required
- Highly proficient with MS Word, Excel and PowerPoint
- Excellent oral and written communication skills (internal and external)
- High-energy, low ego, optimistic, proactive, reliable, hard-working and trustworthy
What you’ll be doing:
- Managing, developing and coaching a high-performing regional field marketing team
- Ensure corresponding alignment w/ sales engagement for all ABM strategies
- Driving customer growth through cross-sell and upsell campaigns
- Working cross-functionally by building strong alignment with sales, corporate and product marketing, marketing operations, finance, inbound sales and more.
- Driving the creation and implementation of a robust EMEA go-to-market marketing plan to drive acquisition, expansion, retention and brand awareness for EMEA, with consideration for unique geographic market needs, and aligns to EMEA business objectives
- Translating the EMEA strategic marketing plan into actionable quarterly targets, goals, initiatives, campaigns/plays, and metrics and a 90-day rolling calendar of integrated activities
- Analyzing the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas.
- Introducing new marketing ideas, channels and tactics to help scale the EMEA business
- Managing budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Working to ensure successful lead capture/nurture and handoff to sales teams
- Working with business development and sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc.
- Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
Senior Director, Marketing employer: Seismic
Contact Detail:
Seismic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Marketing
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Senior Director role at Seismic.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you've driven revenue through effective marketing strategies. Let them see the value you can bring to their team.
✨Tailor Your Approach
Make sure to research Seismic and understand their unique market needs. Tailor your conversations and examples to show how your experience aligns with their goals, especially in driving customer growth and brand awareness.
✨Follow Up Like a Boss
After any interviews or networking chats, send a quick follow-up message. Thank them for their time and reiterate your excitement about the opportunity. It shows you're proactive and genuinely interested in joining the Seismic team!
We think you need these skills to ace Senior Director, Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Director, Marketing role. Highlight your leadership experience and any relevant marketing strategies you've successfully implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your experience can help drive growth at Seismic. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Data Skills: Since this role involves analysing sales cycles and customer segmentation, make sure to highlight your experience with data analytics tools like Salesforce and Marketo. We love candidates who can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Seismic team!
How to prepare for a job interview at Seismic
✨Know Your Stuff
Before the interview, dive deep into Seismic's products and services. Understand how the Seismic Enablement Cloudâ„¢ works and be ready to discuss how your experience aligns with their mission of driving strategic growth and exceptional customer experiences.
✨Showcase Your Leadership Skills
As a Senior Director, you'll need to demonstrate your leadership prowess. Prepare examples of how you've successfully led teams in the past, particularly in B2B or SaaS environments. Highlight your ability to attract and develop talent, as well as how you've managed distributed teams across different geographies.
✨Be Data-Driven
Seismic values measurable outcomes, so come prepared with data that showcases your previous marketing successes. Discuss specific campaigns you've executed, the metrics you used to measure success, and how you optimised strategies based on analytics.
✨Align with Their Vision
Familiarise yourself with Seismic's commitment to inclusivity and growth. Be ready to discuss how you can contribute to building a culture of belonging and how your vision for marketing aligns with their goals for the EMEA region. This will show that you're not just a fit for the role, but also for the company culture.