At a Glance
- Tasks: Lead a dynamic marketing team to drive growth across the EMEA region.
- Company: Join Seismic, the global leader in AI-powered sales enablement.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Work with a diverse team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing strategies.
- Qualifications: 10+ years in B2B/SaaS marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement CloudTM is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.
Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are.
Seismic is seeking a talented Senior Director of EMEA Marketing who will be responsible for successfully leading the company's regional marketing organization for EMEA. The EMEA Region is a significant market for the business and requires a dynamic Marketing leader to take ownership of driving pipeline across the EMEA. Reporting to the VP of Growth Marketing, he/she will lead a team of high-performance marketers and play a critical role in the leadership of the business.
This leader will leverage his/her business acumen, technology expertise, and strategic marketing skills to build and manage a team that will support the growth objectives of our EMEA Go-to-market teams while expanding our market presence, driving adoption and usage of our products and services and improving customer satisfaction, loyalty and retention.
This role requires an individual with strong leadership, stakeholder management and entrepreneurial skills who can evangelize a transformative vision for the company while driving demand and delivering a healthy pipeline. The successful candidate will be an exceptionally strong and creative field marketing professional, adept at rigorously managing the pipeline and will be steeped in ABM, digital and social marketing practices. This Leader must be driven and nimble enough to work in a rapidly changing industry, influence others, lead a team, understand data and demonstrate problem-solving skills.
Who you are:
- 10+ years of proven work experience in B2B or SaaS companies
- 5+ years in leadership role
- BA/BS required
- Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
- Deep experience leading a regional field marketing organization at scale
- Familiarity in managing distributed teams and agencies in multiple geographies
- Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
- Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
- Demonstrated ability to drive revenue through highly effective marketing and measured accountable results
- Advanced expertise in B2B digital marketing, ABM programs and marketing analytics
- Demonstrated ability to build strong working relationships across multiple departments and functions
- Experience with Salesforce, 6-sense and Marketo required
- Highly proficient with MS Word, Excel and PowerPoint
- Excellent oral and written communication skills (internal and external)
- High-energy, low ego, optimistic, proactive, reliable, hard-working and trustworthy
What you’ll be doing:
- Managing, developing and coaching a high-performing regional field marketing team
- Ensure corresponding alignment with sales engagement for all ABM strategies
- Driving customer growth through cross-sell and upsell campaigns
- Working cross-functionally by building strong alignment with sales, corporate and product marketing, marketing operations, finance, inbound sales and more.
- Driving the creation and implementation of a robust EMEA go-to-market marketing plan to drive acquisition, expansion, retention and brand awareness for EMEA, with consideration for unique geographic market needs, and aligns to EMEA business objectives
- Translating the EMEA strategic marketing plan into actionable quarterly targets, goals, initiatives, campaigns/plays, and metrics and a 90-day rolling calendar of integrated activities
- Analyzing the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas.
- Introducing new marketing ideas, channels and tactics to help scale the EMEA business
- Managing budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Working to ensure successful lead capture/nurture and handoff to sales teams
- Working with business development and sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc.
- Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
Senior Director, Marketing in London employer: Seismic
Seismic is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a hybrid environment. With a strong focus on professional development, team collaboration, and innovative AI solutions, employees are empowered to grow their skills while making a meaningful impact in the Financial Services industry. Located in Greater London, Seismic provides unique opportunities for networking and career advancement in one of the world's leading financial hubs.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. We want you to walk in feeling confident and ready to show how you can drive growth at Seismic!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and get comfortable with common questions. We’re here to help you shine when it counts!
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in showing your enthusiasm for the role. We love seeing candidates who are proactive and engaged!
We think you need these skills to ace Senior Director, Marketing in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead marketing in the EMEA region and how your experience aligns with our mission at Seismic.
Tailor Your CV:Make sure to customise your CV to highlight relevant experience that matches the job description. We’re looking for someone with a strong background in B2B or SaaS marketing, so don’t be shy about showcasing your achievements in these areas!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to explain how your leadership skills and marketing expertise can drive growth for our EMEA teams. Keep it engaging and personal!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Seismic!
How to prepare for a job interview at Seismic
✨Know Your Stuff
Before the interview, dive deep into Seismic's products and services. Understand how the Seismic Enablement CloudTM works and be ready to discuss how your experience aligns with their goals in driving pipeline growth across EMEA.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership style and how you've successfully managed high-performing teams in the past. Be ready to discuss specific strategies you've implemented to develop talent and drive results in a B2B or SaaS environment.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with metrics and data from your previous campaigns. Discuss how you've used marketing analytics to optimise performance and drive revenue, showcasing your ability to make data-informed decisions.
✨Align with Their Vision
Familiarise yourself with Seismic's commitment to inclusivity and growth. Be ready to discuss how you can contribute to their culture of belonging and how your vision for marketing aligns with their strategic objectives in the EMEA region.
