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- Tasks: Represent a prestigious watch brand and drive sales across your territory.
- Company: Join Seiko, a globally respected brand known for innovation and heritage.
- Benefits: Competitive salary, bonus opportunities, and the chance to influence brand performance.
- Other info: Autonomy and responsibility in a dynamic field-based role with growth potential.
- Why this job: Be the face of Seiko, building long-term partnerships and showcasing premium products.
- Qualifications: Sales experience in luxury goods and strong relationship-building skills required.
The predicted salary is between 40000 - 50000 £ per year.
This is an exceptional opportunity to represent one of the world’s most respected and innovative watch brands across a UK territory. As Territory Sales Manager, you will act as the face of the brand to the independent retail channel, delivering premium brand presentation, driving commercial performance and strengthening long term partnerships. You will execute a clearly defined strategic plan while bringing energy, commercial insight and brand passion to every customer interaction. The role combines relationship management, brand storytelling, digital merchandising and proactive business development to ensure Seiko is positioned and sold at the highest possible standard. Success in this role requires a highly organised, commercially focused professional who thrives in a field based environment and takes ownership of delivering measurable growth.
Key Responsibilities
- Brand Representation and Sales Execution
- Present and sell Seiko collections in a compelling, professional and brand aligned manner
- Execute strategic sales plans and achieve or exceed agreed territory sales targets
- Ensure the brand is consistently represented to premium standards across all accounts
- Maintain optimal product assortment aligned with global brand strategy
- Partner with key accounts to optimise Seiko’s online presence and digital merchandising
- Guide retailers in using marketing assets including imagery, video, product descriptions, and branded content to maximise engagement and conversion
- Support retailers in promoting launches and campaigns across their websites and social media channels
- Monitor stock levels weekly and proactively recommend replenishment to maximise sales performance
- Ensure priority accounts operate at peak sales capacity through effective inventory management
- Build and maintain strong, trusted relationships with independent retail partners
- Present new product launches and secure successful sell in of new collections
- Maintain and strengthen core Seiko families within each account
- Implement and maintain high quality point of sale and display standards
- Ensure in store execution reflects brand positioning and enhances customer experience
- Deliver engaging and inspiring training sessions for retail staff
- Communicate Seiko’s heritage, innovation and craftsmanship through compelling storytelling
- Equip retail teams with the knowledge and confidence to sell Seiko effectively
- Reinforce brand values and positioning at every level of the retail environment
- Identify, prospect and secure new retail partners aligned with brand positioning
- Evaluate new opportunities based on defined brand criteria and commercial potential
- Expand Seiko’s presence and influence within the independent retail sector
- Support both Seiko Watches and Seiko Clocks business within the territory
- Maintain accurate and timely reporting including weekly reports, itineraries, and performance tracking
- Manage territory planning to ensure effective coverage and prioritisation
- Monitor sales performance and identify opportunities for improvement
- Collaborate closely with Head Office, marketing and wider sales team
Performance Expectations
- Achievement and exceeding of territory sales target
- Growth and quality of retail partnerships
- Excellence in brand presentation both in store and online
- Expansion of distribution through high quality new accounts
- Strong reporting discipline and professional territory management
Candidate Profile
- Essential Qualifications and Experience
- Proven sales experience, preferably within luxury, premium consumer goods, or retail
- Proven track record of achieving sales targets
- Strong relationship building and influencing skills
- Excellent communication and presentation ability
- Highly organised with strong planning and reporting discipline
- Proficiency in Microsoft Office
- Full driving licence and willingness to travel extensively within the territory
- This role requires some overnight stays across the territory
- Experience within watches, jewellery, or premium lifestyle brands
- Strong understanding of independent retail environments
- Commercial awareness combined with brand sensitivity
- Self-motivated with a proactive and ownership driven mindset
- Passion for heritage brands, craftsmanship, and storytelling
What This Role Offers
This position offers the opportunity to represent a globally respected brand with exceptional heritage and innovation. You will have autonomy, responsibility and the ability to directly influence territory performance while building meaningful, long term retail partnerships. This is an ideal role for an ambitious sales professional who combines commercial drive with a passion for brand building and premium retail execution. Competitive Salary plus Bonus.
Seiko Territory Sales Manager, South East, East Anglia & East Midlands (South) employer: Seiko UK Limited
Contact Detail:
Seiko UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Seiko Territory Sales Manager, South East, East Anglia & East Midlands (South)
✨Tip Number 1
Get to know the brand inside out! Dive deep into Seiko's heritage, craftsmanship, and product lines. When you can speak passionately about the brand, it’ll shine through in your conversations with potential partners.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, or even local meet-ups. Building relationships with key players in the retail sector can open doors and help you secure those all-important partnerships.
✨Tip Number 3
Showcase your sales success! Prepare a portfolio of your achievements, including sales targets met and partnerships built. This will not only impress but also demonstrate your capability to drive commercial performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Seiko Territory Sales Manager, South East, East Anglia & East Midlands (South)
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Seiko shine through! Talk about why you love the brand and how its heritage and craftsmanship resonate with you. This will help us see that you’re not just looking for any job, but you genuinely want to represent Seiko.
Tailor Your Experience: Make sure to highlight your relevant sales experience, especially in luxury or premium goods. We want to see how your past roles have prepared you for this position, so be specific about your achievements and how they align with the responsibilities of the Territory Sales Manager role.
Be Organised and Clear: Your application should reflect the highly organised nature we’re looking for. Use clear headings, bullet points, and concise language to make it easy for us to read. A well-structured application shows that you can manage your territory effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Seiko.
How to prepare for a job interview at Seiko UK Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Seiko's history, values, and product lines. Being able to discuss the brand's heritage and craftsmanship will show your passion and understanding, which is crucial for a Territory Sales Manager.
✨Showcase Your Sales Success
Prepare specific examples of how you've achieved or exceeded sales targets in previous roles. Use metrics to quantify your success, as this will demonstrate your commercial focus and ability to drive performance.
✨Demonstrate Relationship Building Skills
Think of instances where you've built strong relationships with clients or partners. Be ready to discuss how you maintain these connections and how they’ve contributed to business growth, as relationship management is key in this role.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle various sales scenarios, such as managing stock levels or executing a strategic sales plan. Practising your responses will help you articulate your thought process and problem-solving skills effectively.