Field Sales Manager - Seiko, Lorus & Clocks in Maidenhead

• Field Sales Manager – Seiko, Lorus & Clocks
• Company Description

Seiko UK Limited is the wholly owned UK subsidiary of Seiko Watch Corporation, operating from Maidenhead since 1985 and serving the UK and Ireland markets.

The company manages sales, marketing, service, and repair for Grand Seiko, Seiko, Lorus watches, and Seiko clocks, and operates a Grand Seiko Boutique on New Bond Street in London.

As a global watchmaker established in 1881, Seiko is known for pioneering innovations and comprehensive in-house manufacturing across Quartz, Kinetic, Mechanical, Spring Drive, Solar, and GPS Solar technologies.

Seiko UK Limited also includes Seiko Sports Technologies, a global leader in sports timing technology and a long-standing timekeeping partner to World Athletics.

The successful applicant will join a heritage brand that combines tradition, innovation, and high-quality timekeeping solutions across diverse price points.

Role Description

The Field Sales Manager will play a key leadership role in driving the growth and profitability of SEIKO, Lorus and SEIKO Clocks across the UK Independent retail channel.

Reporting directly to the Head of Sales, the role will lead, develop and motivate the Territory Sales Managers, ensuring the team delivers against commercial targets while building strong, long term relationships with key independent retail partners.

Working closely with Territory Sales Managers and priority customers, the Field Sales Manager will develop account strategies, improve sell through and maximise opportunities across SEIKO, Lorus and SEIKO Clocks.

The role will also work closely with Marketing, Planning and Finance to ensure customer needs, stock availability, commercial opportunities, credit lines and brand priorities are aligned.

• Main Responsibilities
• Lead, manage, motivate and coach the Territory Sales Managers to achieve agreed sales, distribution and profitability targets.

Create a high performance sales culture, providing clear direction, regular feedback and coaching to ensure each member of the team reaches their full potential.

• Take ownership of the Independent channel sales strategy, identifying opportunities to elevate SEIKO, Lorus & SEIKO Clocks through existing customers, new premium business opportunities, improved distribution and increased sellout.
• Build strong, professional relationships with priority Independent customers and work alongside Territory Sales Managers to develop strategic account plans.
• Produce and analyse monthly Sell in and Sell Out information from priority/focus Independent accounts.
• Conduct regular field visits with each Territory Sales Manager to understand their territory, support customer meetings, identify opportunities and provide coaching and development.
• Prepare and run quarterly sales meetings, ensuring the team has clear objectives, priorities and actions.
• Set quarterly financial targets for the sales team based on the Independent channel target provided by the Head of Sales.
• Work closely with the Marketing, Finance and Planning teams on stock forecasting, product availability and credit facilities across the Independent channel.
• Manage and review the Territory Sales Managers’ weekly itineraries and reports, ensuring activity is focused on the highest value commercial opportunities.

Use reporting to measure activity, identify gaps and ensure the team remains accountable for agreed priorities.

• Provide regular and comprehensive feedback to the management team on customer activity, market trends, competitor activity, opportunities and potential risks within the Independent sector.

Success in this role will be measured not only by delivering sales targets, but by the ability to:

• Build and lead a high performing Territory Sales Manager team.
• Deliver sustainable sales and profitable growth across the Independent channel.
• Strengthen relationships with key retail partners.
• Use data and customer insight to drive effective sales decisions.
• Develop the capability, confidence and performance of the field sales team.
• Work collaboratively across Sales, Marketing and Planning to deliver the wider business strategy.
• Ensure the Independent channel continues to be an important and growing part of the SEIKO and Lorus business.

Skills, Qualifications & Experience

The successful candidate will be organised, customer-focused and confident communicating with customers, retail partners, stakeholders and internal teams.

They will have strong attention to detail, professional manner, excellent verbal and written communication skills and a positive, and a flexible approach to workload.

• Previous experience managing a team in a similar role.
• Proven sales experience, preferably within luxury, watches, jewellery, or premium lifestyle brands
• Strong understanding of independent retail environments
• Commercial awareness combined with brand sensitivity
• Self-motivated with a proactive and ownership driven mindset
• Passion for heritage brands, craftsmanship, and storytelling
• This is a field-based role so applicants must hold a full driver's licence

Benefits

• Competitive Salary & Bonus
• Company Car
• Company pension
• Life insurance
• Private medical insurance
• Company Sick pay
• Holiday Purchase Scheme
• Christmas Office Closure (3 days additional paid leave during office closure)
• EV Car Scheme
• Cycle to work scheme
• Enhanced maternity/paternity leave
• Free flu jabs

The closing date for applications is 27th September 2026.

All applications will be reviewed after this date.

We appreciate your patience while we complete this stage of the recruitment process.

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