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- Tasks: Represent a top watch brand, drive sales, and build strong retail partnerships.
- Company: Join Seiko, a globally respected and innovative watch brand.
- Benefits: Competitive salary, bonuses, company car, and great health benefits.
- Other info: Autonomy and growth opportunities in a dynamic field-based role.
- Why this job: Make an impact in the luxury retail space with a brand you love.
- Qualifications: Sales experience, strong communication skills, and a passion for premium brands.
The predicted salary is between 40000 - 50000 £ per year.
This is an exceptional opportunity to represent one of the world’s most respected and innovative watch brands across a UK territory. As Territory Sales Manager, you will act as the face of the brand to the independent retail channel, delivering premium brand presentation, driving commercial performance and strengthening long‑term partnerships. You will execute a clearly defined strategic plan while bringing energy, commercial insight and brand passion to every customer interaction. The role combines relationship management, brand storytelling, digital merchandising and proactive business development to ensure Seiko is positioned and sold at the highest possible standard. Success in this role requires a highly organised, commercially focused professional who thrives in a field‑based environment and takes ownership of delivering measurable growth.
Key Responsibilities
- Brand Representation and Sales Execution
- Present and sell Seiko collections in a compelling, professional and brand aligned manner
- Execute strategic sales plans and achieve or exceed agreed territory sales targets
- Ensure the brand is consistently represented to premium standards across all accounts
- Maintain optimal product assortment aligned with global brand strategy
- Priority Account Management and Digital Excellence
- Partner with key accounts to optimise Seiko’s online presence and digital merchandising
- Guide retailers in using marketing assets including imagery, video, product descriptions, and branded content to maximise engagement and conversion
- Support retailers in promoting launches and campaigns across their websites and social media channels
- Monitor stock levels weekly and proactively recommend replenishment to maximise sales performance
- Ensure priority accounts operate at peak sales capacity through effective inventory management
- Account Development and Relationship Management
- Build and maintain strong, trusted relationships with independent retail partners
- Present new product launches and secure successful sell‑in of new collections
- Maintain and strengthen core Seiko families within each account
- Implement and maintain high quality point‑of‑sale and display standards
- Ensure in‑store execution reflects brand positioning and enhances customer experience
- Brand Education and Training
- Deliver engaging and inspiring training sessions for retail staff
- Communicate Seiko’s heritage, innovation and craftsmanship through compelling storytelling
- Equip retail teams with the knowledge and confidence to sell Seiko effectively
- Reinforce brand values and positioning at every level of the retail environment
- Business Development and Territory Growth
- Identify, prospect and secure new retail partners aligned with brand positioning
- Evaluate new opportunities based on defined brand criteria and commercial potential
- Expand Seiko’s presence and influence within the independent retail sector
- Support both Seiko Watches and Seiko Clocks business within the territory
- Planning, Administration, and Reporting
- Maintain accurate and timely reporting including weekly reports, itineraries, and performance tracking
- Manage territory planning to ensure effective coverage and prioritisation
- Monitor sales performance and identify opportunities for improvement
- Collaborate closely with Head Office, marketing and wider sales team
Performance Expectations
- Achievement and exceeding of territory sales target
- Growth and quality of retail partnerships
- Excellence in brand presentation both in store and online
- Expansion of distribution through high quality new accounts
- Strong reporting discipline and professional territory management
Candidate Profile
- Essential Qualifications and Experience
- Proven sales experience, preferably within luxury, premium consumer goods, or retail
- Proven track record of achieving sales targets
- Strong relationship building and influencing skills
- Excellent communication and presentation ability
- Highly organised with strong planning and reporting discipline
- Proficiency in Microsoft Office
- Full driving licence and willingness to travel extensively within the territory
- This role requires some overnight stays across the territory
- Preferred Attributes
- Experience within watches, jewellery, or premium lifestyle brands
- Strong understanding of independent retail environments
- Commercial awareness combined with brand sensitivity
- Self‑motivated with a proactive and ownership‑driven mindset
- Passion for heritage brands, craftsmanship, and storytelling
What This Role Offers
This position offers the opportunity to represent a globally respected brand with exceptional heritage and innovation. You will have autonomy, responsibility and the ability to directly influence territory performance while building meaningful, long‑term retail partnerships. This is an ideal role for an ambitious sales professional who combines commercial drive with a passion for brand building and premium retail execution. Competitive Salary plus Bonus & Company Car.
Company pension
Life insurance
Private medical insurance
Company Sick pay
Holiday Purchase Scheme
Christmas Office Closure
EV Car Scheme
Cycle to work scheme
Enhanced maternity/paternity leave
Free flu jabs
Free On‑site parking at HO
Seiko Territory Sales Manager, South East, East Anglia & East Midlands (South) in London employer: Seiko UK Limited
Contact Detail:
Seiko UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Seiko Territory Sales Manager, South East, East Anglia & East Midlands (South) in London
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into Seiko's history, values, and product lines. This will not only help you answer questions confidently but also show your genuine passion for the brand.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the company culture and expectations. Plus, it’s a great way to make connections that could help you stand out in the hiring process.
✨Tip Number 3
Prepare for role-play scenarios! As a Territory Sales Manager, you'll need to demonstrate your sales skills. Practice presenting Seiko collections as if you're in front of a retailer, showcasing your ability to engage and persuade.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Seiko Territory Sales Manager, South East, East Anglia & East Midlands (South) in London
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for Seiko shine through! Share why you love the brand and how its heritage and craftsmanship resonate with you. This will help us see your genuine interest in representing Seiko.
Tailor Your Experience: Make sure to highlight your relevant sales experience, especially in luxury or premium goods. We want to see how your background aligns with the role, so don’t be shy about showcasing your achievements and how they relate to driving commercial performance.
Be Organised and Clear: Since this role requires strong planning and reporting skills, ensure your application is well-structured and easy to read. Use bullet points where necessary and keep your language professional yet approachable. We appreciate clarity!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to join our team!
How to prepare for a job interview at Seiko UK Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Seiko's history, values, and product lines. Being able to discuss the brand's heritage and craftsmanship will show your passion and understanding, which is crucial for a Territory Sales Manager.
✨Showcase Your Sales Success
Prepare specific examples of how you've achieved sales targets in the past. Use metrics to demonstrate your success and be ready to discuss how you can apply that experience to drive growth for Seiko in your territory.
✨Build Rapport with Interviewers
Since relationship management is key in this role, practice building rapport during your interview. Be personable, listen actively, and engage with your interviewers to showcase your relationship-building skills right from the start.
✨Prepare for Scenario Questions
Expect questions about how you'd handle various sales scenarios or challenges. Think through potential situations you might face in the role and prepare your responses, focusing on your strategic thinking and problem-solving abilities.