Senior Manager - Marketing & Business Development

Overview

Senior Manager – Marketing & Business Development role at SEHA – Abu Dhabi Health Services Co.

Responsibilities

• Implementing, in coordination with Senior Officer, the marketing plans and proposals for deferent groups
• Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods
• Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs
• Reviewing and approving subordinate budget inquiries when required
• Implementing the marketing and communication strategy to meet academic and clinical objectives; implementing the advertising and media plan
• Maintains compliance with organization\’s policies, as well as established practices, protocols, and procedures of the position, department, and applicable professional standards
• Maintains knowledge of marketplace issues, industry trends, competitive information, customer expectations, public policy and other market drivers needed to attract the customers and increase revenue
• Researches markets and creates strategies for expanding in the company’s current markets and for finding new ones
• Maintains in-depth knowledge of capacity requirements and value propositions of services offered within the organization
• Represents SEHA as a brand ambassador locally and internationally, promoting access to services and building new strategic revenue streams
• Drives changes in current processes to improve program implementation and awareness effectiveness
• Promotes and builds medical tourism activities for the healthcare facilities while designing processes that increase demand and patient satisfaction
• Continuously evaluates revenue performance and identifies ways to expand and grow revenue
• Researches leads, establishing relationships with potential clients and coordinating with related departments
• Coordinates, motivates and follows up with stakeholders and resources to ensure projects progress on schedule
• Identifies, assesses and resolves complex business problems and facilitates risk mitigation
• Defines and documents business proposals with target dates and revenue predictions
• Liaises with content experts, marketing, and operations on program and proposal development
• Develops business models and project budgets to meet revenue targets
• Develops and manages timelines of multiple projects from planning to post-implementation monitoring
• Prepares project information for review and approvals with senior management
• Attends business planning board approval meetings
• Defines deliverables, resource requirements and work plans for projects
• Provides analytical and project-related support, including RFP preparation
• Develops content for presentations for pitches and new business opportunities
• Reviews quotes and proposals in contracting processes
• Maintains accurate information about business development opportunities in internal databases
• Supports development of resources and mentors staff on best practices
• Overviews Revenue Development Teams to achieve role targets
• Travel as needed to support initiatives
• Plans and oversees seminars, events, and targeted marketing activities
• Identifies market needs through market research to understand customer needs
• Oversees production of marketing collateral and communication material
• Coordinates promotional programs, conventions and meetings
• Ensures events are well attended and organized
• Implements brand positioning and forecasting
• Keeps up-to-date with competitor information to maintain competitive edge
• Coordinates communication programs and brand messaging to UAE audiences
• Manages marketing projects and acts as project manager when required
• Manages production of promotional items and gifts
• Drives annual calendar of marketing and promotional events
• Develops ideas for articles, interviews, and PR activities to promote awareness
• Represents facility to press and public where required
• Identifies and establishes community engagement programs in the UAE and key international markets
• Develops corporate communications within the UAE (events, brochures, website, etc.)
• Develops and monitors promotional materials and core external web pages
• Directs administration of the marketing department and services
• Monitors and evaluates service delivery efficiency and identifies improvement opportunities
• Delegates and supervises marketing work, sets priorities and evaluates subordinates
• Recommends training to address deficiencies
• Interprets policy related to marketing/branding

Qualifications

• Required: Bachelor’s degree or equivalent in Marketing, Business Management, Healthcare Management or relevant field OR Diploma in relevant field with 3 years of additional experience
• Desired: Master’s degree or equivalent in Marketing, Business Management, Healthcare Management or relevant field
• Experience: Required – 10-12 years of relevant progressive experience in a similar role with 3 years of supervisory experience; Desired – experience in a large healthcare facility

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Hospitals and Health Care

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