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For Companies At a Glance
- Tasks: Lead global community engagement for Football Manager and connect with passionate players.
- Company: Join Sports Interactive, the studio behind the iconic Football Manager game.
- Benefits: Enjoy subsidised mental health support and a vibrant work culture.
- Why this job: Be the voice of the community and shape player experiences in gaming.
- Qualifications: Significant community management experience and a passion for Football Manager.
- Other info: Dynamic role with opportunities to mentor and lead a dedicated team.
The predicted salary is between 36000 - 60000 £ per year.
We are Sports Interactive, the gaming studio behind Football Manager. Founded in 1994, Sports Interactive became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms.
To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.
About the Role
We’re looking for a passionate and strategic Senior Community Manager to lead the next phase of Football Manager's global community engagement. As a public face of our brand, you will represent the studio online, interacting with and building strong relationships with our community. In this leadership role, you’ll be the connective tissue between our community and teams across the studio - championing player perspectives always. You’ll play a key role in bridging different community pockets across regions, channels, and player types. You’ll also collaborate closely with our Content team, ensuring community initiatives are seamlessly integrated.
Key Responsibilities
- Develop and execute a global community strategy that connects, grows and sustains our player base across platforms and regions.
- Lead, mentor, and develop the existing Community team responsible for player-facing channels and touchpoints.
- Serve as the voice of the community internally, representing player perspectives to development, publishing and leadership teams.
- Build structured feedback pipelines that collect insights across owned channels, surveys, social listening, and broader online touchpoints, translating them into actionable reports for design and development teams.
- Establish clear goals and monitor KPIs around engagement, retention, sentiment and community health to inform strategic decisions.
- Partner with design, production and QA to facilitate player testing programmes that help inform game improvements.
- Partner closely with the Social Media team to ensure cohesive messaging across all touchpoints.
- Collaborate with development, marketing and player support teams to ensure key updates, patches and news are clearly communicated.
- Advise internal teams on community sentiment, trends and opportunities for proactive engagement.
- Audit and optimise community channels (e.g. Forum) to improve accessibility, engagement and moderation quality.
- Plan and execute both in-person and online community events.
Knowledge, Skills and Experience
Essential
- Significant community management experience in gaming, entertainment, or live-service products.
- Proven experience leading community initiatives at scale.
- Strong understanding of player psychology, online culture, and digital community ecosystems.
- Excellent communicator, with a proven ability to translate player feedback and sentiment into clear, actionable insights for internal teams.
- Experience collaborating cross-functionally with development, social media, and marketing teams.
- Skilled in using analytics and community tools (Discord, Reddit, Brandwatch, Sprinklr, Sprout Social etc.) to inform strategy.
- Familiarity with live games, updates, and player feedback cycles.
- Deep passion for Football Manager.
Desirable
- Strong background in community content strategy / creator partnerships – or perhaps you are / have been a creator yourself.
- Experience hosting livestreams, AMAs, or community broadcasts.
- Multilingual or experience managing international communities.
Benefits of Working at Sports Interactive:
Subsidised mental health, therapy and coaching sessions are available.
Senior Community Manager employer: SEGA
Contact Detail:
SEGA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Community Manager
✨Tip Number 1
Get your networking game on! Connect with folks in the gaming industry, especially those at Sports Interactive. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your passion for Football Manager! Engage with the community on social media, share your insights, and even create content around the game. This not only showcases your enthusiasm but also demonstrates your understanding of player perspectives, which is key for the Senior Community Manager role.
✨Tip Number 3
Prepare for interviews by brushing up on community management strategies and player engagement tactics. Think about how you would approach building a global community for Football Manager and be ready to share your ideas. We love seeing candidates who come prepared with actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to the amazing community we’re building at Sports Interactive.
We think you need these skills to ace Senior Community Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for gaming and Football Manager shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the community and the game.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in community management. We’re looking for specific examples of how you've engaged with communities and driven initiatives in the past.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at SEGA
✨Know Your Community
Before the interview, dive deep into Football Manager's community. Familiarise yourself with the forums, social media channels, and any recent player feedback. This will not only show your passion but also help you articulate how you can enhance community engagement.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles. Think about how you can connect and grow communities across different platforms. Be ready to share examples of how you've used analytics tools to inform your decisions.
✨Be the Voice of the Player
Emphasise your ability to represent player perspectives. Prepare to discuss how you've successfully translated community feedback into actionable insights for development teams. This is crucial for the role, so have concrete examples ready.
✨Engagement is Key
Think about how you would measure community health and engagement. Be prepared to discuss KPIs you've used in the past and how you would apply them to Football Manager's community. Showing that you understand the metrics behind community success will set you apart.
