Research & Insights Executive

PERMANENT

Department: SOE Consumer Insights

BASED AT SEGA West London, Chiswick Business Park, Hybrid working (3-days per week in-office)

REPORTING TO: Senior Research Manager

POSITION OVERVIEW

Are you a passionate gamer with a background in research? SEGA is looking for a skilled and enthusiastic Research Executive to join our Consumer Insights team based in London. This role is instrumental in helping SEGA’s global publishing and development teams make informed, data-driven decisions through expertly designed research initiatives. The ideal candidate has hands-on experience with both quantitative and qualitative research methods, including custom survey design and syndicated data platforms. This role requires a confident & passionate researcher with a keen interest in a range of methodologies, capable of managing research projects from design through analysis and reporting of insights to stakeholders.

KEY RESPONSIBILITIES

• Support the design & execution of custom research projects: collaborate with the senior research manager to conduct adhoc research, including designing surveys, screeners, discussion guides, testing stimuli, liaising with external providers and internal stakeholders, analysis & reporting.
• Manage qualitative research studies: coordinate with studios & recruiters for concept testing, marketing asset testing, and playtesting projects.
• Lead CRM survey projects: work with team and stakeholders to design, develop, and deploy surveys to our CRM database, from inception to debrief.
• Develop topical research projects: identify opportunities within the industry to inform the business on key areas of interest.
• Explore new tools and methodologies: evaluate innovative approaches to enhance research capabilities.
• Promote research literacy: advocate for research benefits across the business, build relationships, and deliver impactful insights.

KNOWLEDGE, SKILLS & EXPERIENCE

• Minimum 2-3 years in consumer research, with experience in qualitative and quantitative methods.
• Proficient in executing mixed-method research, including survey & discussion guide design, recruitment, and data analysis.
• Experience with syndicated data platforms and cross-tabulation functionalities.
• Ability to create engaging, insights-driven PowerPoint presentations.
• Effective at presenting findings to diverse stakeholders.
• Collaborative in understanding business requirements and objectives.
• Bachelor’s Degree in Psychology, Business Management, or related field.

A BIT ABOUT SEGA

SEGA is a leading interactive entertainment company with European HQ in West London and studios across the UK and Bulgaria. Known for quality and creativity, our studios include Sports Interactive, Two Point Studios, Hardlight, and Creative Assembly. Our publishing team in London supports our studios\’ creative visions, comprising Tech, Sales, Marketing, Finance, QA, and more. We are committed to driving our Western business forward through innovation and collaboration.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we invest in our team:

• Enjoy gaming sessions, tournaments, and free SEGA games on Steam.
• Benefit from daily fresh fruit and cereal.
• Access discounted gym memberships, ride-to-work schemes, workout areas, yoga classes, and in-house massages.
• Comprehensive benefits include life assurance, income protection, private healthcare & dental, and pension schemes, along with competitive salaries and bonuses.
• Participate in lunch & learn sessions, company events, and Christmas parties.
• Flexible working hours to support work-life balance.
• We value diversity and inclusion, welcoming applicants from all backgrounds.

Discover more on our Careers website about why SEGA is a workplace you\’ll love!

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