Product Developer Hardlines

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly. At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life.

The role: As Product Developer (Hardlines) you will be responsible for the day-to-day management of Product Development falling under the hardlines category including publishing, boardgames, gift and novelty, toys and figurines. Reporting to the Product Development Manager Hardlines, you will be a part of our highly talented European Licensing team, working on some of the biggest brands in all of Gaming and Entertainment, including Sonic the Hedgehog and many more! Your responsibility will extend to the end-to-end management of product approvals for direct and agent managed licensing programmes across Europe including some of our high-value global hardlines partners.

Responsibilities include:

• Work closely with the Product Development Manager HL across product submissions with an emphasis on Hardlines.
• Ensure prompt and accurate feedback is provided to partners and agencies, creating mock-up designs where required.
• Work with licensees to guide the development and production of compelling product that best represents SEGA IP at retail.
• Act as a Brand Guardian to ensure products align with SEGA brand guidelines and use only approved art assets provided.
• Maintain an accurate and detailed record of the development of each product from concept to final approval.
• Manage pre-production and production samples within archive.
• Arrange and attend both on-site and offsite business meetings and tradeshows with licensees; some travel may be required.
• Support other areas of the business requiring creative input.
• Liaise with licensing team counterparts at headquarters in Burbank, California and Tokyo, Japan.
• Perform administrative duties consistent with position as occasionally required by manager.
• Liaise with Licensing business managers to ensure product assortment is aligned with granted rights and category strategy for assigned licensees.
• Manage and distribute product samples to internal teams and manage internal product requests.
• Work with internal departments in Creative Services, Brand/Game Marketing and our International licensing teams to help execute cross functional synergy and collaboration.

Knowledge, Skills & Experience:

• Considerable experience in licensed products or brand management with a general understanding of character licensing.
• Comprehensive understanding of the product development cycle from concept to production.
• Capable of building effective relationships with internal stakeholders and external partners.
• Excellent skills with Adobe Creative Suite including Photoshop, Illustrator, and InDesign to support the product development process, creating product mock-ups, brand presentations etc.
• Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
• Ability to handle multiple tasks and tight deadlines with minimal supervision.
• Proven organizational skills.
• Strong commercial awareness and creative skills.
• Knowledge of product timelines, and printing techniques across multiple categories.
• Passion and knowledge of the video games and entertainment industries.

You’ll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!