At a Glance
- Tasks: Lead and execute paid influencer campaigns across EMEA, focusing on France and Germany.
- Company: Join SEGA, a leading interactive entertainment company known for creativity and quality.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic role with a chance to influence major gaming titles and trends.
- Why this job: Shape the future of gaming marketing and connect with top influencers in the industry.
- Qualifications: Experience in influencer marketing and a passion for gaming and entertainment.
The predicted salary is between 50000 - 60000 £ per year.
ABOUT SEGA
SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly. At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more. Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.
JOB OVERVIEW
As Paid Influencer Manager, you will play a key role in shaping and executing SEGA’s paid influencer campaigns across EMEA, with a primary focus on France and Germany as our priority growth markets. In this role, you will lead the development and execution of impactful paid influencer strategies that drive awareness, engagement and brand affinity for SEGA’s portfolio of Western and Japanese titles. Whilst France and Germany will sit at the heart of the remit, you will also be expected to support and lead influencer activity across other non-English speaking EMEA markets as required, ensuring regional relevance and cultural resonance. This role requires deep, hands‑on knowledge of the gaming and entertainment influencer ecosystem, including creators, community behaviours, and platform dynamics across key EMEA territories. You will be responsible for building meaningful relationships with creators, talent agencies, and platform partners, while aligning influencer activations with SEGA’s wider campaign and product goals. You will be the business’s expert on the creator economy across EMEA, using your expertise to inform campaign development, drive innovation, and shape SEGA’s voice across the influencer landscape.
KEY RESPONSIBILITIES
- Lead the development and execution of paid influencer strategies across EMEA, with France and Germany as the primary focus markets.
- Build and execute paid influencer plans across different campaign budget levels and market tiers, ensuring investment is scaled appropriately to market opportunity, campaign objectives, and title priorities.
- Own end‑to‑end influencer campaign delivery, from briefing and creator selection through to activation, reporting, and optimisation.
- Build and maintain strong relationships with French and German creators, talent agencies, and platform partners, while expanding capability across wider non‑English speaking EMEA markets including territories such as Spain, Italy, Nordics, Benelux and Poland where required.
- Collaborate closely with earned influencer teams to ensure paid creator activity dovetails with the wider earned and organic creator approach, delivering a joined‑up creator strategy across all campaign beats.
- Partner with the Paid Media team to identify creator content suitable for paid amplification, ensuring assets are optimised for channel requirements.
- Work closely with Product Marketing and Studio Brand to develop integrated go‑to‑market plans featuring influencer content as a central pillar.
- Manage influencer agencies and partners, ensuring creative excellence, local cultural relevance, and measurable performance outcomes.
- Identify market‑specific creator opportunities that authentically connect SEGA titles with local gaming and entertainment communities.
- Own campaign measurement and performance analysis for paid influencer activity, using channel and creator performance data to optimise activations, improve media efficiency, and inform future creator strategy and paid amplification.
- Represent EMEA paid influencer marketing in global planning conversations, ensuring regional nuance is reflected across campaigns.
- Stay at the forefront of trends across Twitch, YouTube, TikTok and emerging creator platforms, with particular focus on continental European market behaviours.
KNOWLEDGE, SKILLS
Paid Influencer Manager employer: SEGA
SEGA is an exceptional employer that fosters a vibrant and creative work culture in the heart of West London, where employees are encouraged to embrace innovation and collaboration. With a strong focus on employee growth, SEGA offers numerous opportunities for professional development within the dynamic gaming industry, while also promoting a fun and engaging environment that aligns with their core values. Joining SEGA means being part of a passionate team dedicated to delivering quality entertainment and making a meaningful impact across EMEA markets.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Influencer Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and influencer space. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, make sure to highlight your understanding of the influencer ecosystem. Share insights about trends on platforms like Twitch and TikTok, especially in the EMEA region.
✨Tip Number 3
Be proactive! If you see a campaign or project that excites you, reach out and express your interest. Whether it’s through our website or social media, showing enthusiasm can set you apart from the crowd.
✨Tip Number 4
Prepare for interviews by researching SEGA’s recent campaigns. Be ready to discuss how you would approach influencer strategies for our titles, especially in France and Germany. Tailoring your ideas to our needs will definitely impress!
We think you need these skills to ace Paid Influencer Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Influencer Manager role. Highlight your experience with influencer campaigns, especially in EMEA markets like France and Germany. We want to see how your skills align with our needs!
Showcase Your Knowledge:Demonstrate your understanding of the gaming and entertainment influencer ecosystem. Mention specific platforms and creators you’ve worked with, and how you’ve successfully engaged audiences. This will show us you’re the right fit for SEGA!
Be Creative:Since this role is all about creativity and strategy, don’t hesitate to let your personality shine through in your application. Share any innovative ideas you have for influencer campaigns that could resonate with our audience. We love fresh perspectives!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining the SEGA family!
How to prepare for a job interview at SEGA
✨Know Your Influencers
Before the interview, dive deep into the influencer landscape, especially in France and Germany. Familiarise yourself with key creators, their content styles, and how they engage with their audiences. This knowledge will show your passion for the role and your understanding of SEGA's target markets.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful influencer campaigns you've managed. Highlight your strategies, the challenges you faced, and the results achieved. This will demonstrate your hands-on experience and ability to drive impactful campaigns that align with SEGA’s goals.
✨Emphasise Cultural Relevance
Since this role focuses on EMEA markets, be ready to discuss how you would ensure cultural resonance in your campaigns. Share insights on how local trends influence creator partnerships and campaign strategies, showcasing your ability to connect SEGA titles with diverse gaming communities.
✨Collaborative Mindset
SEGA values teamwork, so highlight your experience working with cross-functional teams. Discuss how you've collaborated with marketing, product, and media teams to create cohesive strategies. This will illustrate your ability to work as part of 'One SEGA' and contribute to a unified approach.
