At a Glance
- Tasks: Lead regional marketing strategies and drive growth across EMEA and ANZ for SEGA.
- Company: Join SEGA, a leading interactive entertainment company with a creative culture.
- Benefits: Enjoy competitive salaries, flexible hours, gaming perks, and comprehensive health benefits.
- Other info: Embrace a fun, inclusive environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the gaming industry while working with a passionate team.
- Qualifications: Proven experience in regional marketing and team leadership, ideally in gaming.
The predicted salary is between 80000 - 100000 £ per year.
ABOUT SEGA
SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly. At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more. Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.
Working model: Hybrid (4 days in office per week)
Location: SEGA Europe, Chiswick Business Park, London
Role Summary
The EMEA & ANZ Marketing Director is a senior leadership position within SEGA West Publishing’s EMEA team based out of London, responsible for driving regional growth across EMEA and ANZ regions. Leading a multi-territory marketing team, this role ensures that SEGA’s portfolio – including EUIP (Western IP) and JPIP (Japanese IP) – achieves deeper market penetration and sustainable year-on-year commercial expansion. Working in partnership with the EUIP Product Marketing and the Communications teams, the EMEA & ANZ Marketing Director will be responsible for building integrated regional go-to-market plans, leads localisation and culturalisation effort and delivering best-in-class execution. This role also surfaces new commercial opportunities across EMEA and ANZ-based priority and developing markets. The role requires an experienced regional marketing leader with experience managing local and/or regional marketing teams, multi-territory campaign execution, and cross-functional collaboration at scale.
Key Responsibilities
- Regional Leadership & Growth
- Lead the EMEA & ANZ Regional Marketing team, including senior managers across regional (based in London), and local market leads in Germany, France, Australia & New Zealand.
- Build, mentor, and develop a high-performing multi-market team, ensuring clear ownership, accountability, and succession planning in alignment with SEGA West Publishing goals.
- Hire and onboard key in-market roles within Germany and France to bolster out our marketing organisation with local insight and execution.
- Define and deliver annual and long-term regional growth strategies, ensuring year-on-year commercial performance improvement across priority, developing, and emerging markets.
- Territory Marketing & Campaign Management
- Oversee the planning and execution of regional marketing campaigns for both EUIP and JPIP titles, ensuring local market resonance, cultural relevance, and optimal marketing mix per territory.
- Work with central teams such as Paid Media/Influencers, Community, PR, CRM and Events to ensure local best practice is deployed in territory campaigns.
- Provide strategic recommendations for localised campaign activation, promotional planning, paid media execution, events, and influencer/creator engagement at a regional level.
- Partner with local market leads (DE, FR, ANZ) to build territory-specific plans aligned with global product strategy and regional commercial objectives.
- Cross-Functional Collaboration
- Work closely with Western and Japanese IP Product Marketing teams to translate global product strategies into actionable regional go-to-market plans that deliver measurable impact in EMEA & ANZ.
- Collaborate deeply with Communications (PR, Community, Events, Influencers) to drive earned media amplification and strengthen regional brand health.
- Strategic Opportunity Development
- Identify opportunities for market expansion (e.g., new territories, new audience segments, new retail partners, emerging digital channels). Propose relevant tests to hack growth in those territories.
- Analyse regional performance and competitive insights to recommend optimisations, resourcing needs, and future-focused strategic initiatives.
- Operational Excellence & Governance
- Establish and drive best-practice marketing processes, ensuring consistency, efficiency, and performance measurement across the region.
- Manage regional budgets effectively, ensuring investments maximise commercial outcomes and long-term brand value.
- Serve as a key member of the SEGA West Publishing Marketing Leadership Team, acting as the principal voice for regional growth needs.
Knowledge, Skills and Experience
Essential
- Proven experience leading regional or multi-territory marketing organisations, ideally within gaming or entertainment.
- Significant team management experience, including oversight of managers from different disciplines and markets.
- Demonstrable track record of developing and executing successful local or regional campaigns across a range of diverse territories.
- Strong understanding of regional nuances in EMEA & ANZ markets, including cultural, consumer, and commercial differences.
- Highly collaborative, with experience working alongside product marketing, communications/PR, creative, commercial, and multi-market teams.
- Strong analytical skills and experience using data to identify growth opportunities and optimise performance.
- Excellent communication, influencing, and stakeholder-management capabilities.
Desirable
- Experience with both global product marketing and regional marketing execution models.
- Direct experience with Western and Japanese IP franchises across gaming.
- Experience scaling operations or growing market penetration for growing IP or franchises.
WORKING THE SEGA WAY
We believe that making the best games relies on having the best people, so we make sure that we look after ours… For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam. If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day. Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy. You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love? We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!
And that’s just the tip of the iceberg. Check out our Careers Website to find out why we are a workplace you’ll never want to leave!
Regional Marketing Director, EMEA & ANZ in London employer: SEGA
SEGA is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration in the heart of London. With a comprehensive benefits package, including health care, fitness perks, and flexible working hours, employees are encouraged to thrive both personally and professionally. The company fosters growth through mentorship and diverse team representation, making it an ideal place for those seeking meaningful and rewarding careers in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Director, EMEA & ANZ in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SEGA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SEGA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SEGA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SEGA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Director, EMEA & ANZ in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SEGA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SEGA:Show us that you’ve done your homework! In your application, briefly mention what you admire about SEGA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SEGA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SEGA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SEGA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
