Licensing Manager

Start date: 12 Jan 2026

ABOUT SEGA

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly. At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more. Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.

The Licensing Manager will manage the regional outbound licensing of SEGA’s IPs, including Sonic the Hedgehog, for a selection category within the Softlines Portfolio (Apparel, Accessories, Home & other relevant consumer product categories). This is a key role within the licensing team that holds responsibility for helping to shape the licensing strategy for a major global entertainment business and is tasked with planning and executing on aggressive commercial targets.

Key Responsibilities

• Drive and deliver assigned category revenues growth to support the SEGA Europe annual business plan.
• Manage the related categories inclusive of licensees account management, analysing performance and marketing strategy for product sell-in and sell-through.
• Identify, pitch and secure new licensing opportunities across multiple categories.
• Develop and execute on detailed category plans, directly and/or in partnership with licensing agents.
• Manage quarterly forecast submissions & reviews against budget goals.
• Oversee licensing contracts, negotiate key business terms with licensees and work closely with legal team to finalize contracts.
• Develop a strong network across the business, liaise & collaborate with internal SEGA stakeholders including Marketing, Retail, Product Development, Finance, Legal, SEGA international offices etc.

Knowledge, Skills and Experience

Essential

• Significant experience in a related role, with previous experience in Softlines or Retail.
• Communication Skills: excellent presentation and written communication skills; relationship-building and interpersonal skills.
• Strong negotiation skills with a thorough understanding of contract terms.
• Highly organized, detail-oriented, and capable of managing multiple projects.
• Ability to travel as needed for stakeholder/partner meetings, trade shows, and events.
• Technical skills: Strong MS Office including excel spreadsheets, and PowerPoint.

Desirable

• Degree educated and/or equivalent working experience.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder. It does not form part of the contract of employment.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours… For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam. If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day. Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy. You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love? We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our website to find out why we are a workplace you’ll never want to leave!