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- Tasks: Manage licensing for iconic SEGA IPs like Sonic, driving revenue growth and securing new opportunities.
- Company: Join SEGA Europe, a leader in global entertainment with a vibrant and inclusive culture.
- Benefits: Competitive salary, diverse workplace, and opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of beloved gaming franchises.
- Qualifications: Experience in licensing or retail, strong communication, and negotiation skills required.
- Other info: Embrace diversity and inclusion in a supportive environment that values your voice.
The predicted salary is between 36000 - 60000 £ per year.
Role: Licensing Manager
Company: SEGA Europe Ltd
Location: Building 12, Chiswick Business Park, 566 Chiswick High Road, London, W4 5AN
The Licensing Manager will manage the regional outbound licensing of SEGA’s IPs, including Sonic the Hedgehog, for a selection category within the Softlines Portfolio (Apparel, Accessories, Home & other relevant consumer product categories). This is a key role within the licensing team that hold responsibility for helping to shape the licensing strategy for a major global entertainment business and is tasked with planning and executing on aggressive commercial targets.
Key Responsibilities
- Drive and deliver assigned category revenues growth to support the SEGA Europe annual business plan
- Manage the related categories inclusive of licensees account management, analysing performance and marketing strategy for product sell-in and sell-through.
- Identify, pitch and secure new licensing opportunities across multiple categories
- Develop and execute on detailed category plans, directly and/or in partnership with licensing agents
- Manage quarterly forecast submissions & reviews against budget goals
- Oversee licensing contracts, negotiate key business terms with licensees and work closely with legal team to finalize contracts.
- Develop a strong network across the business, liaise & collaborate with internal SEGA stakeholders including Marketing, Retail, Product Development, Finance, Legal, SEGA international offices etc…
Knowledge, Skills and Experience
- Significant experience in a related role, with previous experience in Softlines or Retail.
- Communication Skills: excellent presentation and written communication skills; relationship-building and interpersonal skills.
- Strong negotiation skills with a thorough understanding of contract terms.
- Highly organized, detail-oriented, and capable of managing multiple projects
- Ability to travel as needed for stakeholder/partner meetings, trade shows, and events.
- Technical skills: Strong MS Office including excel spreadsheets, and PowerPoint
- Degree educated and/or equivalent working experience.
This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder. It does not form part of the contract of employment.
Our Commitment to Equity, Diversity, Inclusion & Belonging:
At SEGA, we celebrate diversity and believe in a diverse, inclusive, and equitable world in which everyone feels valued and respected regardless of what they look like or where they come from. Whether you’re a prospective employee or a full‑time member of staff, we want you to feel involved and supported in all aspects of our work and to have amazing opportunities during your time with us regardless of your background. We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, socioeconomic background, and whether you’re pregnant or on family leave.
SEGA is a place where staff have a voice which is integral to our success as a business. Our inclusive, passionate people are empowered to educate, inform, and build awareness through our inclusion and wellbeing staff led values groups which include DEN (Disability Employee Network), RISE (Reinforcing Inclusion through Solidarity and Equality), Women at SEGA, PRIDE, SEGA Minds (group supporting mental health), Momiji (group that celebrates our Japanese heritage, language, and culture) and VIBE (our social and engagement committee).
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Licensing Manager employer: SEGA
Contact Detail:
SEGA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Licensing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at SEGA or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview.
✨Tip Number 2
Prepare for the interview by researching SEGA’s licensing strategies and their key IPs. Show us you’re passionate about the brand and have ideas on how to drive revenue growth in the Softlines Portfolio.
✨Tip Number 3
Practice your negotiation skills! Since this role involves negotiating contracts, it’s crucial to demonstrate your ability to handle tough conversations. Role-play with a friend or use online resources to sharpen those skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SEGA team!
We think you need these skills to ace Licensing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Licensing Manager role. Highlight your experience in Softlines or Retail, and showcase how your skills align with SEGA's needs. We want to see how you can drive category revenue growth!
Show Off Your Communication Skills: Since excellent presentation and written communication skills are essential, don’t hold back! Use clear, concise language in your application. We love a good story, so share examples of how you've built relationships and negotiated contracts in the past.
Be Detail-Oriented: We’re looking for someone who’s highly organised and detail-oriented. Make sure your application is free from typos and errors. A well-structured CV and cover letter will show us that you can manage multiple projects effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the SEGA family!
How to prepare for a job interview at SEGA
✨Know Your IPs
Before the interview, make sure you’re well-versed in SEGA’s key intellectual properties, especially Sonic the Hedgehog. Familiarise yourself with recent licensing deals and how they’ve impacted the brand. This shows your genuine interest and helps you speak confidently about how you can contribute to their licensing strategy.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations you've successfully handled, particularly in licensing or retail. Be ready to discuss your approach to securing new opportunities and how you manage contract terms. This will demonstrate your strong negotiation skills, which are crucial for the Licensing Manager role.
✨Highlight Your Organisational Skills
Since this role involves managing multiple projects, come prepared with examples that showcase your organisational abilities. Discuss how you prioritise tasks, manage deadlines, and ensure that all stakeholders are kept in the loop. This will reassure them that you can handle the demands of the position.
✨Connect with Their Values
SEGA places a strong emphasis on diversity and inclusion. During your interview, express your alignment with these values and share any relevant experiences. This could be through previous roles or initiatives you’ve been part of. It’s a great way to show that you’ll fit into their company culture.
