At a Glance
- Tasks: Create engaging copy for marketing campaigns and communications across various platforms.
- Company: Join Sports Interactive, the creators of Football Manager, in a dynamic and collaborative environment.
- Benefits: Enjoy private healthcare, gym memberships, free games, and fun workplace perks.
- Other info: Flexible hybrid working model and opportunities for personal growth.
- Why this job: Combine your passion for football with creativity to connect with fans worldwide.
- Qualifications: 2-3 years of copywriting experience and a flair for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Studio Overview
We are Sports Interactive. The studio behind Football Manager. Founded in 1994, Sports Interactive became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms. To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.
Position Overview
Sports Interactive are seeking a Copywriter to sit within our Marketing & Communications department. In this role, you’ll work closely with the Brand, Content and Community teams to craft engaging copy for both the Football Manager brand and wider studio across all facets of marketing and comms. You will support the delivery of clear, engaging copy across a wide range of marketing and communications activity, contributing to campaigns and content by writing effective copy for a variety of channels, from advertising and CRM to product messaging and promotional materials. The role suits a creative and adaptable writer who enjoys producing high-quality copy, collaborating with others, and helping bring campaigns and communications to life for both new and existing audiences.
Key Responsibilities
- Producing clear, compelling and creative copy for a range of marketing needs across brand and content initiatives through social, web, CRM, packaging, digital store pages, and other promotional materials.
- Collaborating with design, marketing and business development teams to ensure copy is aligned with content and brand strategies and meets legal and licensing requirements.
- Support the development and maintenance of a consistent brand tone of voice across platforms and touchpoints.
- Reviewing, editing and iterating copy based on feedback from stakeholders.
- Working closely with Community leads to provide clarity and guidance for any copy required for language localisation or translation.
- Managing assigned copy projects effectively, balancing multiple priorities, and delivering high‑quality work to agreed deadlines.
- Contribute to brainstorming sessions for creative campaigns and new initiatives.
Knowledge, Skills, and Experience
- A minimum of 2-3 years’ experience working in a copywriting (or relevant role).
- Exceptional writing, editing and proofreading skills with a flair for storytelling.
- Familiarity with the major social media platforms and writing for digital-first audiences.
- A collaborative mindset and the ability to thrive under tight deadlines in a fast-paced environment.
- A willingness to learn, adapt, and take on constructive feedback.
- A passion for football is beneficial, with a good understanding of the discourse that surrounds the game and what topics/trends resonate most with fans.
Benefits of Working at Sports Interactive
- Private Healthcare and Dental Plans.
- A range of Gym Membership options through our Benefits partners.
- Travel Insurance for yourself and your family.
- Subsidised mental health, therapy, and coaching sessions are available.
- Access to our on-site physical and massage therapist services.
- Free access to games released under the SEGA Europe umbrella.
- Contributory Pension Scheme (up to 7% of annual salary).
- Regular events in collaboration with our partnered football clubs.
- Free onsite evening bar in our London HQ.
- A well-stocked breakfast bar with cereals, fruits, teas, and coffees.
- Multiple clubs and societies to join e.g., book club and art workshops.
- Your club’s shirt personalised upon passing probation.
- Trophies & gift cards for length of service milestones.
- Cupcakes delivered on your birthday.
Our Values
- Keep collaborating: Teamwork wins titles - Here, ideas belong to everyone, whatever department you’re part of.
- Be flexible: We think fast and adapt faster.
- Stay Tenacious: We don’t overlook the details.
- Show Ambition: Let your drive lead the way.
- Bring the Passion: Have fun doing your thing.
- Consider the Bigger Picture: Keep things in perspective.
We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief. SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.
Copywriter employer: SEGA
At Sports Interactive, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in the innovative Here East technology hub in Stratford, East London, our team enjoys a range of benefits including private healthcare, gym memberships, and regular events with partnered football clubs, all while working on exciting projects that resonate with passionate football fans. We are committed to employee growth, providing opportunities for learning and development in a supportive environment where your ideas can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SEGA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SEGA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SEGA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SEGA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SEGA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SEGA:Show us that you’ve done your homework! In your application, briefly mention what you admire about SEGA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SEGA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SEGA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SEGA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
