Consumer Insights Manager

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly. At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more. Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.

SEGA West Consumer Insights (SWCI) sits within the Business Strategy organization and plays a central role in informing product greenlighting, portfolio decisions, and ongoing product health tracking. SWCI delivers end-to-end mixed-methods consumer research across games, franchises, and live services, supporting critical decisions from early concept through post-launch performance. The team conducts custom primary research (quantitative and qualitative) alongside secondary and syndicated analysis to help teams understand player needs, behaviours, motivations, and trade-offs. Frequent study types include Total Addressable Market (TAM) Surveys, Audience Segmentations, Concept Tests, Playtests, Messaging and Positioning, Pricing Surveys, Discrete Choice Modelling, Brand Lift Surveys, Virtual Diaries, and Product and Brand Health Tracking.

Building and maintaining relationship and communication throughout the organization and external agency partners. Working in close partnership with Product, Brand, Corporate Planning, and SEGA Global Publishing, SWCI translates business questions into rigorous research approaches and clear, actionable insights. The team manages the full research lifecycle from intake and study design, through execution, analysis, synthesis, and reporting, and ensures insights are grounded in sound methodology and directly connected to business outcomes.

The Manager role is a dual-focused individual contributor and people manager role leading SOE Consumer Insights Team. They are focused on leading complex research initiatives from intake through delivery and act as a trusted research partner and main point of contact for assigned parts of the SEGA portfolio. They are also responsible for managing direct reports, acting as the accountable party for research direction, stakeholder alignment, and insights quality for themselves and their direct reports.

Duties and Responsibilities:

• Manage and develop direct reports through coaching, feedback, and performance reviews.
• Own delivery health, prioritization, and resourcing for their pod/direct reports.
• Ensure consistency and quality across outputs for their pod/direct reports.
• Lead complex quantitative and qualitative research projects end-to-end.
• Partner with stakeholders to define research needs and success criteria.
• Own research design, documentation, and approach, making sure all stakeholders are aligned on objectives and expected use of data.
• Own the research delivery process, acting as point for results readouts and action items.
• Proactively lead the research road mapping and budget planning for assigned parts of the portfolio, making sure stakeholder budgets are aligned with anticipated costs over a period of multiple years.
• Mentor junior researcher members and review their work for quality.

Qualifications and Skills:

• Working in-office is an essential function of this position.
• 6+ years of applied custom research experience.
• Advanced/Expert with DIY survey platforms like Alchemer or Qualtrics.
• Advanced/Expert with syndicated tools like GWI, YouGov Profiles, Circana, etc.
• Advanced/Expert in Microsoft Suite (Word, Excel, PowerPoint).
• Advanced/Expert analyzing data in SPSS or similar survey analysis software.
• Advanced/Expert analytical reasoning and written communication skills.
• Communication and Presentation skill.
• Able to provide objective and constructive feedback to direct reports.
• Bonus: Interest and expert-level knowledge in video games, especially SEGA’s broad portfolio and key competitors.
• Bilingual Japanese/English is a plus.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours. For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam. If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day. Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy. You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love? We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!