Senior HR Business Partner

About Sega

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.

We’re looking for a Senior HR Business Partner to lead a small, established HR team at SEGA’s West London headquarters. This is a hands‑on operational role, with international reach, focused on delivering a high-quality HR service and partnering closely with the business to support day‑to‑day people needs and priorities. Working with SEGA’s senior managers and collaborating with colleagues across the wider SEGA HR central services teams, the Senior HR Business Partner will provide practical guidance across talent, performance, engagement and employee relations, ensuring HR activity is consistent, compliant and aligned to business requirements.

Key Responsibilities

• Lead, coach and develop a team of two (Jr HRBP & Team Coordinator), ensuring effective delivery and clear prioritisation of work.
• Partner with senior managers across the business to provide pragmatic, commercially‑focused HR advice and support.
• Support organisational change initiatives, including team structures, role design and workforce transitions.
• Advise managers on performance management, employee relations, development and engagement matters.
• Work with Finance, Business Planning and Total Reward teams to support headcount planning and workforce management for Corporate & Publishing Functions.
• Oversee recruitment and talent planning activities in partnership with the wider HR team.
• Ensure HR policies and processes are applied consistently and in line with employment legislation and company standards.
• Use people data and employee feedback to identify trends, manage risk and inform improvements to HR practices.
• Lead on complex or sensitive employee relations cases as required.
• Collaborate with HR Centres of Expertise to support engagement and communication initiatives.
• Contribute to wider HR projects and initiatives as part of the extended SEGA HR team.

Knowledge, Skills And Experience

• Significant experience operating in an HR Business Partner role, ideally within an entertainment, media or technology environment.
• Educated to degree level or equivalent.
• Professionally qualified in Human Resource Management (CIPD Level 7 or equivalent).
• Strong working knowledge.

WORKING THE SEGA WAY

For our gaming buffs, you can get involved in our lunchtime get‑gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam. If you’re more of a foodie, you can take advantage of fresh fruit and cereal every single day. Fitness fanatics will love our discounted gym membership, ride‑to‑work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in‑house massage therapy. You’ll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love? We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers Website to find out why we are a workplace you’ll never want to leave!