Regional Marketing Director, EMEA & ANZ

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.

The EMEA & ANZ Marketing Director is a senior leadership position within SEGA West Publishing’s EMEA team based out of London, responsible for driving regional growth across EMEA and ANZ regions. Leading a multi-territory marketing team, this role ensures that SEGA’s portfolio - including EUIP (Western IP) and JPIP (Japanese IP) - achieves deeper market penetration and sustainable year-on-year commercial expansion. Working in partnership with the EUIP Product Marketing and the Communications teams, the EMEA & ANZ Marketing Director will be responsible for building integrated regional go-to-market plans, lead localisation and culturalisation effort and delivering best-in-class execution. This role also surfaces new commercial opportunities across EMEA and ANZ-based priority and developing markets.

Key Responsibilities

• Regional Leadership & Growth
  • Lead the EMEA & ANZ Regional Marketing team, including senior managers across regional (based in London), and local market leads in Germany, France, Australia & New Zealand.
  • Build, mentor, and develop a high-performing multi-market team, ensuring clear ownership, accountability, and succession planning in alignment with SEGA West Publishing goals.
  • Hire and onboard key in-market roles within Germany and France to bolster our marketing organisation with local insight and execution.
  • Define and deliver annual and long-term regional growth strategies, ensuring year-on-year commercial performance improvement across priority, developing, and emerging markets.
• Territory Marketing & Campaign Management
  • Oversee the planning and execution of regional marketing campaigns for both EUIP and JPIP titles, ensuring local market resonance, cultural relevance, and optimal marketing mix per territory.
  • Work with central teams such as Paid Media/Influencers, Community, PR, CRM and Events to ensure local best practice is deployed in territory campaigns.
  • Provide strategic recommendations for localised campaign activation, promotional planning, paid media execution, events, and influencer/creator engagement at a regional level.
  • Partner with local market leads (DE, FR, ANZ) to build territory-specific plans aligned with global product strategy and regional commercial objectives.
• Cross-Functional Collaboration
  • Work closely with Western and Japanese IP Product Marketing teams to translate global product strategies into actionable regional go-to-market plans that deliver measurable impact in EMEA & ANZ.
  • Collaborate deeply with Communications (PR, Community, Events, Influencers) to drive earned media amplification and strengthen regional brand health.
  • Identify opportunities for market expansion (e.g., new territories, new audience segments, new retail partners, emerging digital channels).
  • Propose relevant tests to hack growth in those territories.
  • Analyse regional performance and competitive insights to recommend optimisations, resourcing needs, and future-focused strategic initiatives.
• Operational Excellence & Governance
  • Establish and drive best-practice marketing processes, ensuring consistency, efficiency, and performance measurement across the region.
  • Manage regional budgets effectively, ensuring investments maximise commercial outcomes and long-term brand value.
  • Serve as a key member of the SEGA West Publishing Marketing Leadership Team, acting as the principal voice for regional growth needs.

Essential Knowledge, Skills and Experience

• Proven experience leading regional or multi-territory marketing organisations, ideally within gaming or entertainment.
• Significant team management experience, including oversight of managers from different disciplines and markets.
• Demonstrable track record of developing and executing successful local or regional campaigns across a range of diverse territories.
• Strong understanding of regional nuances in EMEA & ANZ markets, including cultural, consumer, and commercial differences.
• Highly collaborative, with experience working alongside product marketing, communications/PR, creative, commercial, and multi-market teams.
• Strong analytical skills and experience using data to identify growth opportunities and optimise performance.
• Excellent communication, influencing, and stakeholder-management capabilities.

Desirable

• Experience with both global product marketing and regional marketing execution models.
• Direct experience with Western and Japanese IP franchises across gaming.
• Experience scaling operations or growing market penetration for growing IP or franchises.

WORKING THE SEGA WAY

For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam. If you’re more of a foodie, you can take advantage of fresh fruit and cereal every single day. Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy. You’ll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love? We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!