SEGA West Consumer Insights (SWCI) sits within the Business Strategy organization and plays a central role in informing product greenlighting, portfolio decisions, and ongoing product health tracking. SWCI delivers end-to-end mixed-methods consumer research across games, franchises, and live services, supporting critical decisions from early concept through post-launch performance.
The team conducts primary and secondary analyses to understand player needs and trade-offs, influencing strategy
Senior Consumer Insights Manager - Hybrid UK in City of London employer: SEGA Europe
At Sports Interactive, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and creativity. Located in the innovative Here East technology hub in Stratford, London, our team enjoys a range of benefits including private healthcare, subsidised mental health support, and opportunities for personal growth through various clubs and events. We are committed to inclusivity and employee well-being, ensuring that every team member can thrive while contributing to the success of our beloved Football Manager franchise.