At a Glance
- Tasks: Manage product development for toys, games, and collectibles while collaborating with creative teams.
- Company: Join SEGA, a leading interactive entertainment company known for quality and creativity.
- Benefits: Enjoy competitive salary, private healthcare, flexible hours, and awesome company perks.
- Other info: Hybrid working model with opportunities for travel and dynamic career growth.
- Why this job: Be a Brand Guardian and shape products that represent iconic SEGA IPs.
- Qualifications: Experience in brand management and product development, plus skills in Adobe Creative Suite.
The predicted salary is between 40000 - 50000 £ per year.
About SEGASGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.
Role Overview
Product Developer (Hardlines) responsible for day‑to‑day management of product development falling under the hardlines category, including publishing, boardgames, gifts, toys and figurines. Location: SEGA Europe, Chiswick Business Park, London. Working model: Hybrid (4 days in office per week).
Responsibilities
- Work closely with the Product Development Manager HL across product submissions with an emphasis on hardlines.
- Ensure prompt and accurate feedback is provided to partners and agencies, creating mock‑up designs where required.
- Work with licensees to guide the development and production of compelling products that best represent SEGA IP at retail.
- Act as a Brand Guardian to ensure products align with SEGA brand guidelines and use only approved art assets provided.
- Maintain an accurate and detailed record of the development of each product from concept to final approval.
- Manage pre‑production and production samples within the archive.
- Arrange and attend both on‑site and off‑site business meetings and tradeshows with licensees; some travel may be required.
- Support other areas of the business requiring creative input.
- Liaise with licensing team counterparts at headquarters in Burbank, California and Tokyo, Japan.
- Perform administrative duties consistent with position as occasionally required by manager.
- Liaise with Licensing business managers to ensure product assortment is aligned with granted rights and category strategy for assigned licensees.
- Manage and distribute product samples to internal teams and manage internal product requests.
- Work with internal departments in Creative Services, Brand/Game Marketing and our International licensing teams to help execute cross‑functional synergy and collaboration.
Qualifications
- Considerable experience in licensed products or brand management with a general understanding of character licensing.
- Comprehensive understanding of the product development cycle from concept to production.
- Capable of building effective relationships with internal stakeholders and external partners.
- Excellent skills with Adobe Creative Suite (Photoshop, Illustrator, InDesign) to support the product development process, creating product mock‑ups and brand presentations.
- Proficient in Microsoft Word, Outlook, Excel and PowerPoint.
- Ability to handle multiple tasks and tight deadlines with minimal supervision.
- Proven organizational skills.
- Strong commercial awareness and creative skills.
- Knowledge of product timelines and printing techniques across multiple categories.
- Passion and knowledge of the video games and entertainment industries.
Benefits
Your workplace includes life assurance, income protection, private healthcare and dental insurance schemes, and an enhanced contributory pension scheme. Competitive salaries and a bonus scheme, flexible working hours. Company perks such as discounted gym membership, ride‑to‑work scheme, workout area, weekly yoga classes and in‑house massage therapy. All applicants are welcome.
Product Developer Hardlines employer: SEGA Europe Ltd
SEGA Europe is an exceptional employer, offering a vibrant work culture in the heart of West London, where creativity and quality thrive. With a strong focus on employee growth, we provide comprehensive benefits including private healthcare, flexible working hours, and unique perks like in-house wellness activities. Join us to be part of a dynamic team that values innovation and collaboration in the interactive entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Developer Hardlines
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up social media. The more you engage, the better your chances of landing that Product Developer role at SEGA.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your experience with licensed products and your creative skills using Adobe Creative Suite. Let them see how you can bring their hardlines to life!
✨Be a Brand Guardian
Make sure you understand SEGA’s brand guidelines inside out. When you’re in interviews, talk about how you can protect and promote their IP. Show them you’re not just a fit for the role, but a true ambassador for their brand.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SEGA family!
We think you need these skills to ace Product Developer Hardlines
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Developer role. Highlight your experience with licensed products and brand management, as well as your skills in Adobe Creative Suite. We want to see how you can bring your unique flair to SEGA!
Show Off Your Passion:Let your love for video games and entertainment shine through in your application. Share any relevant projects or experiences that showcase your enthusiasm for the industry. We’re all about creativity and passion here at SEGA!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where necessary to make your skills and experiences stand out. We appreciate clarity and organisation, especially in a fast-paced environment like ours.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you’ve got!
How to prepare for a job interview at SEGA Europe Ltd
✨Know Your Stuff
Make sure you brush up on SEGA's history and their hardlines products. Familiarise yourself with their brand guidelines and the types of products they develop. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Creativity
Prepare a portfolio that highlights your experience with product development, especially in licensed products. Include mock-ups or designs you've created using Adobe Creative Suite. This will give you a chance to demonstrate your skills and creativity during the interview.
✨Build Relationships
Think about examples from your past where you've successfully collaborated with internal teams or external partners. Be ready to discuss how you can build effective relationships at SEGA, as this role requires strong collaboration across various departments.
✨Stay Organised
Since the role involves managing multiple tasks and tight deadlines, be prepared to talk about your organisational skills. Share specific strategies you use to keep track of projects and ensure timely delivery, which is crucial for product development.
