At a Glance
- Tasks: Grow audiences and deepen engagement with arts and culture at The Atkinson.
- Company: Sefton Metropolitan Borough Council, a champion of arts and community.
- Benefits: Full-time role with opportunities for professional growth and community impact.
- Other info: Inclusive workplace committed to diversity and equal opportunities.
- Why this job: Be part of a vibrant team shaping the future of regional arts.
- Qualifications: Imaginative communicator with a passion for marketing and audience development.
The predicted salary is between 38050 - 46506 £ per year.
You will be passionate about growing audiences and deepening engagement with arts and culture, helping to position The Atkinson as a regional arts centre of excellence. You will play a key role in achieving financial objectives and delivering ambitious audience development targets.
You will be an imaginative and strategic communicator, responsible for strengthening The Atkinson’s brand, profile, and reputation through compelling, targeted marketing and communications.
You will champion The Atkinson and its integrated services, ensuring resources are used efficiently and effectively to deliver maximum value. You will also work closely with our Corporate Communications and Engagement team to optimise the reach of The Atkinson and further strengthen its position as part of the wider Sefton family of services and brands, ensuring the core values of Sefton Council are presented and echoed through its marketing and communications with all stakeholders.
Sefton Council strives to ensure that our workforce is inclusive and representative of our communities. A diverse workforce is important to us, our staff bring with them a wide range of experiences, views, ideas, and innovations, and we are committed to providing an environment that recognises, respects, and values everybody’s identity, where individual differences are strengths and where everyone can thrive and maximise their potential.
We are always open to learning and growing as an organisation, and we welcome new ideas and initiatives that promote equality, diversity and inclusion. We are an Equal Opportunities Employer; all candidates will receive equal treatment. Our decision to appoint will be based upon whether an individual’s skills, experience, qualifications, and abilities make them the most suitable candidate for the role.
Please note that all disabled applicants who meet the essential criteria for these jobs (as given in the Person Specification) and who want to apply under the Disability Confident Scheme will be invited to interview. If you are currently in care or have previously been in care, we provide a guaranteed interview scheme for care experienced people if you meet the essential requirements for the role.
If you’re an unemployed Sefton resident, register with our Sefton@Work service for free support to help you into employment. You may be eligible for extra assistance such as funding for travel, work clothing, or vouchers to make starting your new job easier.
Marketing Manager employer: Sefton Council
Sefton Council is an exceptional employer, dedicated to fostering a supportive and inclusive work culture that prioritises the growth and development of its employees. With a strong focus on educational innovation, this role offers the opportunity to make a meaningful impact in the community while benefiting from professional development programmes and collaborative partnerships. Working in Sefton not only allows you to contribute to the future of education but also provides a vibrant environment that values diversity and encourages creative solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sefton Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sefton Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sefton Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sefton Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sefton Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sefton Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sefton Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sefton Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sefton Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sefton Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
