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- Tasks: Lead marketing strategies and campaigns for Seesaw in the UK education sector.
- Company: Join Seesaw, a top-rated platform loved by 25 million educators and families worldwide.
- Benefits: Enjoy flexible paid time off, health insurance, and professional development stipends.
- Why this job: Make a real impact in education while working in a supportive and inclusive environment.
- Qualifications: Bachelor's degree and 3-5 years of marketing experience, preferably in EdTech.
- Other info: Seesaw values diversity and promotes a healthy work-life balance.
The predicted salary is between 36000 - 60000 £ per year.
Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the world’s leading elementary learning experience company, offering an award-winning platform and a suite of digital curriculum products for teachers to deliver joyful, accessible instruction. Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone in the learning loop by providing continuous visibility into the student\’s learning experience to support and celebrate their learning.
Our Mission:
Seesaw’s mission is to provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life.
Your Team:
The Regional Marketing Manager at Seesaw will actively engage with our marketing and sales teams in the US and UK, fostering collaboration on strategic initiatives and playing a key role in developing comprehensive marketing plans.
Your Role:
Reporting to the EVP, Marketing, you will be the driving force behind strategic marketing initiatives, country-specific campaigns, and impactful content creation.
Your Responsibilities:
- Develop and execute integrated marketing strategies tailored to English-medium private schools in the UK, Australia, and priority international markets.
- Own pipeline generation and lead nurturing through regional campaigns across digital, events, partnerships, and local PR.
- Act as the primary writer for region sales initiatives – email campaigns, region conference follow-up, webinars, and SDR scripts
- Collaborate with Sales to align marketing efforts with business goals, supporting both acquisition and retention.
- Research and analyze region-specific trends, competitor activity, and education policies to inform localized messaging and positioning. Leverage tools like GovSpend, Tableau, and internal data sources to uncover market dynamics, legislative opportunities, and key terminology for effective targeting.
- Localize global marketing materials for cultural relevance and resonance across target countries.
- Manage within the regional marketing calendar and budget, ensuring efficient use of resources.
- Monitor and track campaign performance – making data-driven decisions to optimize outcomes.
- Utilize InDesign, Canva or Google versions of U.S. flyers to be country-specific.
- Develop and implement region-specific landing pages to support your campaigns.
- Design and layout email campaigns in Pardot and act as one of the team writers
- Help create region-specific Digital Ads leveraging keywords trending in region.
- Support country-specific event outreach to promote and drive attendance and leads.
Your Requirements:
- A passion and enthusiasm for the education industry and what EdTech companies can offer districts, administrators, teachers, students, and parents through innovative solutions
- Experience in K12 education and EdTech industry
- A bachelor’s degree in education, marketing, or business
- 3-5 years of marketing experience, preferably in edtech or Saas
- 1-2 years’ experience with InDesign
- Technical skills and experience developing landing pages and updating copy in WordPress
- Experience creating slide decks using Google Slides and/or Powerpoint
- Experience using WordPress for blogging or editing webpages
- Familiarity and comfort working in a fast-paced environment
- Excellent written and verbal communication skills
- Experience working with sales teams to collaborate and develop effective sales tools
- A problem-solver mindset and ability to think creatively towards a solution
- A positive, friendly, enthusiastic, and approachable personality
- Commitment to being results-oriented with a sense of urgency
- A desire to learn, ask questions and try new things
Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes perks & benefits, and development opportunities at Seesaw. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Seesawers. It is our expectation that the majority of candidates who are offered roles at Seesaw will land well within our salary ranges based on these factors.
Benefits include: Supplemental Health Insurance, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days.
Seesaw cares about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K-12 users.
We prioritize work-life balance and actually walk the walk — we care a lot about our work, but care more about our employees\’ well-being. We encourage everyone to work at a sustainable pace and have a flexible vacation policy that people actually use.
Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status. In addition to federal law requirements, Seesaw complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Seesaw is committed to protecting your personal data. Learn more about the personal information we collect, how we use it, and how to exercise your rights here:International Privacy Policy .
Our company participates in E-Verify.
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Regional Marketing Manager - UK employer: Seesaw Learning
Contact Detail:
Seesaw Learning Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager - UK
✨Tip Number 1
Familiarise yourself with the UK education landscape and current trends in EdTech. Understanding the specific needs of English-medium private schools will help you tailor your approach and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the EdTech sector, especially those who have experience in K12 education. Attend relevant events or webinars to connect with potential colleagues and gain insights into the industry that could be beneficial for your role.
✨Tip Number 3
Showcase your ability to create engaging content by preparing a portfolio of marketing materials you've developed. This could include email campaigns, landing pages, or digital ads that highlight your skills in localisation and cultural relevance.
✨Tip Number 4
Be prepared to discuss how you would measure the success of marketing campaigns. Familiarise yourself with tools like Tableau and GovSpend, and think about how you can leverage data to drive decisions and optimise outcomes in your strategies.
We think you need these skills to ace Regional Marketing Manager - UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the EdTech or K12 education sectors. Emphasise any specific campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for education and how your skills align with Seesaw's mission. Mention specific experiences that demonstrate your ability to develop integrated marketing strategies and collaborate with sales teams.
Showcase Your Writing Skills: As the role involves significant writing responsibilities, include samples of your previous work, such as email campaigns or marketing materials. This will showcase your ability to create engaging content tailored to different audiences.
Highlight Technical Proficiency: Mention your experience with tools like InDesign, WordPress, and any other relevant software. Providing examples of how you've used these tools in past roles can strengthen your application.
How to prepare for a job interview at Seesaw Learning
✨Understand Seesaw's Mission
Before your interview, make sure you fully grasp Seesaw's mission to provide joyful and connected learning experiences. Be prepared to discuss how your marketing strategies can align with this mission and enhance the educational experience for students.
✨Showcase Your EdTech Passion
Demonstrate your enthusiasm for the education industry and the role of EdTech in transforming learning. Share specific examples from your past experiences that highlight your commitment to improving educational outcomes through innovative marketing.
✨Prepare for Collaboration Questions
Since the role involves working closely with sales teams, be ready to discuss your experience in collaborative projects. Think of examples where you successfully aligned marketing efforts with sales goals, and how you can bring that synergy to Seesaw.
✨Familiarise Yourself with Tools
Brush up on your skills with InDesign, Canva, and WordPress, as these tools are crucial for the role. Be prepared to discuss how you've used these platforms in previous roles to create effective marketing materials and campaigns.
