Regional Marketing Manager - UK

Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the world’s leading elementary learning experience company, offering an award-winning platform and a suite of digital curriculum products for teachers to deliver joyful, accessible instruction. Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone in the learning loop by providing continuous visibility into the student’s learning experience to support and celebrate their learning.

Our Mission: Seesaw’s mission is to provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life.

Your Team: The Regional Marketing Manager at Seesaw will actively engage with our marketing and sales teams in the US and UK, fostering collaboration on strategic initiatives and playing a key role in developing comprehensive marketing plans.

Your Role: Reporting to the EVP, Marketing, you will be the driving force behind strategic marketing initiatives, country-specific campaigns, and impactful content creation.

Your Responsibilities:

• Develop and execute integrated marketing strategies tailored to English-medium private schools in the UK, Australia, and priority international markets.
• Own pipeline generation and lead nurturing through regional campaigns across digital, events, partnerships, and local PR.
• Act as the primary writer for region sales initiatives – email campaigns, region conference follow-up, webinars, and SDR scripts.
• Collaborate with Sales to align marketing efforts with business goals, supporting both acquisition and retention.
• Research and analyze region-specific trends, competitor activity, and education policies to inform localized messaging and positioning.
• Leverage tools like GovSpend, Tableau, and internal data sources to uncover market dynamics, legislative opportunities, and key terminology for effective targeting.
• Localize global marketing materials for cultural relevance and resonance across target countries.
• Manage within the regional marketing calendar and budget, ensuring efficient use of resources.
• Monitor and track campaign performance - making data-driven decisions to optimize outcomes.
• Utilize InDesign, Canva or Google versions of U.S. flyers to be country-specific.
• Develop and implement region-specific landing pages to support your campaigns.
• Design and layout email campaigns in Pardot and act as one of the team writers.
• Help create region-specific Digital Ads leveraging keywords trending in region.
• Support country-specific event outreach to promote and drive attendance and leads.

Your Requirements:

• A passion and enthusiasm for the education industry and what EdTech companies can offer districts, administrators, teachers, students, and parents through innovative solutions.
• Experience in K12 education and EdTech industry.
• A bachelor’s degree in education, marketing, or business.
• 3-5 years of marketing experience, preferably in edtech or SaaS.
• 1-2 years’ experience with InDesign.
• Technical skills and experience developing landing pages and updating copy in WordPress.
• Experience creating slide decks using Google Slides and/or PowerPoint.
• Experience using WordPress for blogging or editing webpages.
• Familiarity and comfort working in a fast-paced environment.
• Excellent written and verbal communication skills.
• Experience working with sales teams to collaborate and develop effective sales tools.
• A problem-solver mindset and ability to think creatively towards a solution.
• A positive, friendly, enthusiastic, and approachable personality.
• Commitment to being results-oriented with a sense of urgency.
• A desire to learn, ask questions and try new things.

Seesaw cares about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K-12 users. We prioritize work-life balance and actually walk the walk — we care a lot about our work, but care more about our employees' well-being. We encourage everyone to work at a sustainable pace and have a flexible vacation policy that people actually use.

Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status.