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- Tasks: Lead marketing strategy and execution for a pioneering tech company.
- Company: Sees.ai is revolutionising inspection data with autonomous drone technology.
- Benefits: Enjoy a competitive salary, equity package, and hybrid working options.
- Why this job: Shape the future of a new industry while working closely with visionary founders.
- Qualifications: Significant marketing experience and proven leadership in building marketing functions.
- Other info: Join a small, dynamic team and make a real impact in a fast-paced environment.
The predicted salary is between 72000 - 84000 £ per year.
At sees.ai, we are positioned as the leader in a new category that’s revolutionising a major industry. We’re looking for a Head of Marketing to drive forward this leadership, educating the market and driving demand. With more pressure than ever on critical national infrastructure, we’re using autonomous drone technology to deliver high quality inspection data with dramatically lower cost, carbon, and risk than traditional methods.
As Head of Marketing, you’ll be working with our visionary Founders to shape how this market talks about itself, translating their deep insights into compelling narratives for customers, investors, and policymakers. As this is a new and rapidly developing category, you will be working closely with the team - leveraging their knowledge to position sees.ai as the definitive leader. You will be translating the strategic direction of the business into practical marketing activities that deliver ROI, and helping the business understand what marketing methods work as this industry develops.
We’re a small but growing business, so this is a hands-on role where you will be establishing the marketing function before moving on to building a team as we grow. We’re a technology-led business, so you need to be comfortable with complex engineering concepts, and able to communicate these effectively to a range of audiences.
Key Responsibilities- Define and execute marketing strategy to position sees.ai as the category leader
- Develop go-to-market strategies for UK and, in time, European, and US markets
- Determine optimal marketing approach: broad awareness campaigns vs. focused account-based marketing
- Own the marketing budget and demonstrate clear ROI on marketing investments
- Collaborate with leadership team on business strategy and growth planning
- Hands-On Marketing Execution
- Build brand authority through strategic PR, media relationships, and Founder positioning/profile raising
- Develop compelling content across all formats to educate market and drive demand
- Plan and execute industry events, conferences, webinars, and customer experiences
- Oversee website optimisation, social media strategy, and email marketing campaigns
- Create engaging video content for multiple channels and audiences
- Ensure consistent brand messaging and visual identity across all touchpoints
- Build and scale the marketing team as the business grows
- Identify skill gaps and recruit top marketing talent
- Manage relationships with external agencies and vendors (as we grow)
- Develop marketing processes and workflows for a growing team
- Mentor and develop marketing team members
- Drive qualified lead generation and support sales pipeline development
- Establish marketing metrics, KPIs, and reporting frameworks
- Optimise marketing funnel performance and conversion rates
- Analyse market trends and competitive landscape
- Support international expansion efforts
- Significant marketing experience, with evidence of leadership in previous roles
- Proven track record of building marketing functions from the ground up
- Experience launching products or companies in new/emerging categories
- Strong background in B2B marketing with both inbound and outbound strategies
- Ideally, international marketing experience
- Budget management and P&L responsibility
- Team building and leadership experience
- Deep understanding of modern marketing stack and technologies
- Data-driven approach to marketing with strong analytical skills
- Content creation and storytelling expertise
- Event planning and execution experience
- PR and media relations capabilities
- Digital marketing expertise across multiple channels
- Entrepreneurial mindset with ability to thrive in fast-paced startup environment
- Strategic thinker who can also execute tactically
- Excellent communication and presentation skills
- Creative problem-solver with strong attention to detail
- Collaborative leader who can work cross-functionally
- Results-oriented with track record of meeting/exceeding targets
- Competitive salary and equity package
- Opportunity to define and lead marketing for a category-defining company
- Budget and resources to make an impact
- International scope and growth opportunities
This role reports directly to VP Marketing and will be a key member of the senior leadership team.
LocationWe have offices in London and Chichester, working 3-4 days a week in the office.
Contact Detail:
sees.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in AI and drone technology. Understanding the specifics of how these technologies impact marketing strategies will help you engage more effectively with the team at sees.ai.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in emerging categories. This can provide you with insights and connections that may be beneficial during your interview process.
✨Tip Number 3
Prepare to discuss your previous experiences in building marketing functions from scratch. Be ready to share specific examples of how you've driven demand and established brand authority in past roles.
✨Tip Number 4
Showcase your hands-on approach to marketing by preparing a mini marketing plan tailored for sees.ai. This demonstrates your proactive attitude and understanding of their unique market position.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in leadership roles. Focus on achievements that demonstrate your ability to build marketing functions and drive demand in new categories.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of sees.ai's mission and how your skills align with their needs. Emphasise your hands-on approach and experience in B2B marketing, as well as your ability to communicate complex concepts effectively.
Showcase Your Content Skills: Since the role requires strong writing skills, include examples of content you've created or contributed to. This could be blog posts, marketing materials, or thought leadership pieces that demonstrate your storytelling expertise.
Highlight Your Strategic Thinking: In your application, illustrate your strategic mindset by discussing how you've previously defined and executed marketing strategies. Provide specific examples of how you’ve measured ROI and optimised marketing performance.
How to prepare for a job interview at sees.ai
✨Understand the Company and Its Vision
Before your interview, make sure to research sees.ai thoroughly. Understand their mission, the technology they use, and how they position themselves in the market. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing experiences, especially those where you built functions from the ground up. Be ready to share specific examples of successful campaigns you've led, particularly in B2B environments, as this is crucial for the Head of Marketing role.
✨Demonstrate Your Hands-On Approach
Since this role requires a hands-on attitude, be prepared to talk about times when you rolled up your sleeves to get things done. Highlight your ability to execute marketing strategies while also managing a team, as this balance is key for success in a growing company.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic marketing approaches, including go-to-market strategies and budget management. Be ready to discuss how you would measure ROI on marketing investments and optimise marketing funnel performance, as these are critical aspects of the role.
