At a Glance
- Tasks: Lead TikTok Shop affiliate strategies and drive commercial growth for beauty brands.
- Company: Join a leading beauty-specialist agency with a creative and inclusive culture.
- Benefits: Competitive salary, mentorship opportunities, and a dynamic work environment.
- Other info: Opportunity to mentor junior team members and contribute to agency growth.
- Why this job: Make an impact in the beauty industry while working with top creators on TikTok.
- Qualifications: Experience in TikTok Shop affiliate marketing and strong client leadership skills.
The predicted salary is between 50000 - 70000 € per year.
SEEN Group Vision: Be the agency the Beauty world wants to work with.
SEEN Group Mission: Originating ideas so inspiring they elevate perceptions of Beauty.
SEEN Group Values:
- Creativity
- Inclusivity
- Positivity
- Excellence
Overview: We're a beauty-specialist agency partnering with some of the biggest names in the industry and we're looking for a Senior Affiliate Manager to lead the strategic growth of our TikTok Shop affiliate offering. This is a senior, commercially driven role for someone who understands how to build creator-led affiliate programmes that deliver measurable business impact. You'll combine deep TikTok Shop and affiliate expertise with strong client leadership, strategic thinking, and a proven track record of driving performance and ROI.
The Role: As Senior Affiliate Manager, you'll own the strategic direction and performance of TikTok Shop affiliate programmes across a portfolio of beauty clients. You'll lead on creator affiliate strategy, oversee campaign execution, drive commercial growth, and act as a trusted client partner, ensuring programmes not only build brand advocacy, but deliver meaningful revenue and conversion results. You'll also mentor junior team members, help refine internal processes, and contribute to wider agency growth through new business support and industry leadership.
Lead Affiliate Strategy
Develop and oversee TikTok Shop affiliate strategies across your portfolio of clients to drive measurable GMV growth, conversion, and long-term creator advocacy.
Drive Commercial Performance
Own performance reporting and optimisation, using platform insights and affiliate data to identify opportunities for growth, efficiency, and ROI improvement.
Client Leadership & Communication
Act as a senior point of contact for clients, confidently leading conversations around strategy, performance, recommendations, and long-term growth planning.
Creator & Community Growth
Oversee the development of high-performing affiliate communities, ensuring creators remain engaged, educated, and commercially effective across TikTok Shop.
Campaign Oversight
Lead the execution of affiliate and creator campaigns across seeding, paid partnerships, and LIVE commerce - ensuring delivery against KPIs and timelines.
Mentor & Support the Team
Provide guidance and support to junior team members, helping to elevate campaign execution, strategic thinking, and platform knowledge across the team.
Trend & Platform Leadership
Stay ahead of TikTok Shop developments, creator trends, and affiliate best practices, bringing proactive opportunities and innovation to clients and the wider business.
New Business Support
Support agency growth through pitch work, strategy development, case studies, and contributing to new business opportunities within creator commerce and TikTok Shop.
Process & Operational Excellence
Help improve internal ways of working, reporting structures, and campaign processes to support scalable growth across the affiliate function.
What We're Looking For:
- Strong experience in TikTok Shop affiliate marketing, affiliate marketing, or creator commerce
- Proven track record of driving commercial performance and ROI through affiliate or creator-led campaigns
- Experience managing clients and confidently presenting strategy and performance recommendations
- Deep understanding of TikTok culture, creator ecosystems, and social commerce trends
- Experience in TikTok LIVE shopping
- Strong analytical and commercial mindset with confidence interpreting performance data
- Experience mentoring or managing junior team members
- Proactive, solutions-focused, and comfortable working in a fast-paced agency environment
- Passion for beauty, social commerce, and creator marketing
TikTok Shop Senior Affiliate Manager in London employer: SEEN Group
SEEN Group is an exceptional employer for those passionate about beauty and social commerce, offering a vibrant work culture that champions creativity, inclusivity, and excellence. As a Senior Affiliate Manager, you'll benefit from extensive growth opportunities, mentoring junior team members while leading innovative affiliate strategies for renowned beauty brands. Located in a dynamic agency environment, SEEN Group fosters collaboration and encourages employees to stay ahead of industry trends, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Senior Affiliate Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and affiliate marketing space. Attend events, join online communities, and don’t be shy about reaching out to potential colleagues or mentors on platforms like LinkedIn.
✨Tip Number 2
Show off your TikTok skills! Create content that showcases your understanding of TikTok Shop and affiliate marketing. This not only demonstrates your expertise but also gives you a chance to engage with the community and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s values and mission. For SEEN Group, think about how your creativity and strategic thinking can elevate perceptions of beauty. Tailor your responses to show you’re a perfect fit for their culture.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace TikTok Shop Senior Affiliate Manager in London
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for the beauty industry shine through! We want to see how your passion aligns with our mission of elevating perceptions of beauty. Share any relevant experiences or projects that highlight your enthusiasm.
Highlight Your TikTok Expertise:Make sure to showcase your knowledge of TikTok Shop and affiliate marketing in your application. We’re looking for someone who understands the platform inside out, so include specific examples of campaigns you've worked on and the results you achieved.
Be Client-Centric:Since client leadership is key in this role, emphasise your experience in managing client relationships. Talk about how you've successfully communicated strategies and performance insights in the past, and how you can bring that to our team.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at SEEN Group
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest trends on TikTok, especially in the beauty niche. Familiarise yourself with successful affiliate campaigns and be ready to discuss how you can leverage these insights to drive growth for the agency's clients.
✨Showcase Your Strategic Thinking
Prepare to talk about your past experiences in developing and executing affiliate strategies. Bring specific examples of how you've driven performance and ROI, and be ready to suggest innovative ideas that could elevate the agency's TikTok Shop offerings.
✨Client Leadership is Key
Demonstrate your ability to lead client conversations confidently. Think about how you can communicate complex strategies clearly and effectively, and prepare to discuss how you’ve built strong relationships with clients in previous roles.
✨Mentorship Matters
Since this role involves mentoring junior team members, be prepared to share your approach to leadership and support. Discuss any experiences you have in guiding others and how you plan to elevate the team's performance in the fast-paced agency environment.
