Parts Sales Representative in Coleraine

Parts Sales Representative (Field Based, Coleraine)

Role Overview

Dennison Commercials Ltd is the sole Volvo Truck & Bus dealer and the leading provider of heavy commercial vehicles in Northern Ireland.

We are currently seeking a Full Time (field based) Parts Sales Representative to join our Denn-Part business which provides alternative parts for all makes, truck, trailer components, accessories and used parts.

This is a key role within the aftersales side of our business, focusing primarily on promoting our Denn-Part offering, to both existing and new customers, in addition to supporting sales opportunities for Genuine Volvo Parts.

Location

The role will be tailored to a defined geographical area covering the North West region of the province and will liaise closely with our award winning Coleraine Depot.

As an equal opportunities employer, Dennison Commercials Ltd. welcomes applicants regardless of age, sex, marital status, race, sexual orientation, religious belief, political opinion or disability.

About the role

About Denn Part

Denn Part, part of the Dennison Commercials Group, is a leading supplier of commercial vehicle parts, offering aftermarket parts, truck and trailer components, accessoriesand quality used parts for all major vehicle manufacturers.

We areseekinga driven and customer-focused Parts Sales Representative to support business growth across the Coleraine and Northwestregion.

Role Purpose

The Parts Sales Representative willbe responsible fordeveloping and managing relationships with existing and prospective customers, driving sales growth across the Denn Part product range.

Working closely with our Coleraine operation, the successful candidate will play a key role in expanding market share, strengthening customerloyalty, and delivering exceptional service.

Key Responsibilities

• Develop and implement customer account plans tomaximizesales and retention.
• Identify, prospect, and secure new business opportunities within the assigned territory.
• Conduct regular customer visits and promote the full range of Denn Part products and services.
• Maintain a strong sales pipeline and achieve agreed sales and profitability targets.
• Build long-term customer relationships through exceptional service and proactive support.
• Record all customer activity and opportunities within thecompany's CRM system.
• Manage, impress stockagreements, and undertake regular reviews with customers.
• Gather and report competitor activity, marketintelligence, and pricing information.
• Work closely with depot teams to ensure outstanding customer service and parts availability.
• Support promotions, tradeevents, and customer engagement activities.
• Assistwith deliveries and collections whenrequired.

Essential Skills & Experience

• Proven sales or account management experience.
• Excellent communication, negotiation, and relationship-building skills.
• Strong commercial awareness and business acumen.
• Self-motivated with the ability to work independently.
• Strongorganizationaland time-management skills.
• Competent in Microsoft Office applications.
• Full UK drivinglicense.

Desirable Experience

• Experience within the commercial vehicle, transport, automotive, truck, traileror parts sector.
• Knowledge of commercial vehicle components and aftermarket parts.
• Experience using CRM systems.
• Personal Attributes
• Results-driven and customer focused.
• Proactive and accountable.
• Professional and trustworthy.
• Able toidentifyopportunities and solve problems effectively.

What We Offer

• Competitive salary and performance-related incentives.
• Company vehicle.
• Training and development opportunities.
• Career progression within the Dennison Commercials Group.
• Supportive and collaborative working environment.

About the company

Family-run business, Dennison Commercialshas been serving the transport industry for over 50 years.

As well as being one of the longest established Volvo Truck & Bus dealers in the UK and Ireland, Dennisons is also the appointed JCB dealer in Northern Ireland & Donegal for JCB construction, industrial, and access equipment.

The Dennison Group has depots based in Ballyclare, Newry, Dungannon, and Coleraine.

We also have a Commercial Vehicle Bodyshop located in Ballyclare and our JCB dealership is located in Templepatrick.

• Required Criteria
• Previous relevant sales experience is essential, preferably in relation to vehicle parts sales
• Possess strong commercial and business acumen
• Ability to prospect sales professionally and competently and negotiate effectively
• The ability to build and maintain strong, positive working relationships to drive customer loyalty and confidence
• Be an excellent communicator who listens actively and thinks strategically
• Possess a proactive, flexible and methodical approach to work
• Possess the drive to identify or anticipate future opportunities
• Be self-motivated, with the ability to work under pressure using their own initiative
• Be able to manage their time effectively
• Possess demonstrable knowledge of Microsoft Office packages including Outlook, Word and Excel
• Possess a full, valid driving licence
• Desired Criteria
• Previous knowledge and experience of the heavy vehicle industry is highly desirable
• Previous experience and use of CM systems would be desirable

Skills you'll need

• Sales Communications
• Client Relationship Management
• Organisational skills
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