Andras Hotels - Marketing Executive

Andras Hotels - Marketing Executive

About us:

Andras Hotels is Northern Ireland’s largest hotel group with eleven hotels across Belfast, Coleraine and Portrush, two apartment complexes, a Café Bar and a Health Club and Spa. We are rapidly expanding our portfolio and we are dedicated to promoting tourism and hospitality across the country. We develop our people through our Andras Academy, the industry Wellbeing and Development Promise, and we are proud to be signed up to Green Tourism.

What is the Job?

You will develop and implement marketing plans for a number of properties in the group, including new projects for which you will contribute to the opening marketing strategy and events. The role involves generating marketing strategies and campaigns across the customer journey, bringing in all aspects of social media, digital marketing as well as traditional media. You will work closely with sales and revenue management colleagues to achieve the hotel budgets and you will attend sales meetings to present plans and results.

About you...

You will be a driven, confident and professional individual with a strong understanding of marketing concepts and expertise in social media digital marketing. You will have a strong commercial focus, with the ability to work to targets. You will enjoy working with a team and contributing positively to it, but also can work on own initiative. Verbal and written communication is key working in this role.

Why work for us

We are always looking for talented and enthusiastic team members at all levels to join our company. We want to encourage our team members to develop new skills, embrace new challenges and be rewarded in our company.

Andras Hotels Employee Benefits

Discounted Hotel Rates across thousands of hotels worldwide for employees and for family and friends

Health Care Cash Plan

Diamond membership of Kingsbridge Hospital Group

Enhanced Pension Scheme

Enhanced Maternity Pay

Enhanced Paternity Pay

Cycle to work

Recruit a friend scheme

Employee Appreciation and Social Events

Employee of the Month Award

Increased Annual leave with service

Discount at Bodyscape – Employee rate and family and friend rate

Work for globally renowned Hotel Brands

Employee Assistance Programme (EAP) & Wellbeing App

Perks & Discounts – access to perks and discounts on travels, shopping and much more

About the role

Your day to day:

• Develop marketing plans and strategies to achieve agreed targets and goals

• Creating and managing our online content considering SEO and Google Analytics

• Evaluating effectiveness of marketing campaigns

• Monitor competitor activity to gain insights into other industry strategies

• Maintaining and updating customer databases, to maximise potential target reach

• Develop digital marketing campaigns and strategies using on-line tools and resources

• Build relationships with external parties

• Day to day management of websites and digital assets

• Plan and manage events

• Production, copy writing and proof reading of advertising, marketing brochures, and all promotional materials

• Working with colleagues in the marketing team to assist in all areas of the department

• Any other tasks or jobs requested to perform as necessary for the business.

How do I deliver this?

We genuinely care about people, and we show this through living the Andras Hotels behaviours.

• Teamwork – work with commitment, cooperatively and effectively with others

• Brand Hearted – understand and live the brand standards, exhibiting a positive, friendly manner with customers and colleagues

• Diversity & Respect – welcome, include and demonstrate respect for all individuals from all groups

• Integrity – honest, respectful and accountable

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

We are an Equal Opportunities employer and welcome applications from everyone. We are happy to discuss any reasonable adjustments that candidates may need during the recruitment process. Please contact us to discuss this further.

About the company

We are a leading property development and hospitality company, established in 1981 and based in Belfast, Northern Ireland. We are the city's largest hotel group approaching 1000 bedrooms in the city.

Required Criteria

• Degree or post-graduate qualification in marketing
• Ability to work manage time effectively and work to strict deadlines
• Excellent skills in social media and/or digital marketing
• Up to date knowledge of the latest trends and best practices in marketing
• Articulate and professional communication skills

Desired Criteria

• Experience of working in a marketing role
• Experience of producing social/digital marketing campaigns

Skills you'll need