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For Companies At a Glance
- Tasks: Lead creative, SEO-driven digital PR campaigns and mentor a dynamic team.
- Company: Seeker is an innovative agency blending AI with storytelling for impactful brand growth.
- Benefits: Enjoy fully remote work, 35 days annual leave, and a £600 wellbeing fund.
- Why this job: Join a forward-thinking team that values creativity, collaboration, and continuous learning.
- Qualifications: 5-6 years in Digital PR, with strong data analysis and leadership skills required.
- Other info: We promote diversity and offer flexible working arrangements.
The predicted salary is between 36000 - 60000 £ per year.
At Seeker, we specialise in pioneering advanced organic growth strategies built to thrive in today\’s ever-evolving digital landscape. As an AI-enabled agency at the forefront of innovation, we blend emerging tech capabilities with creative storytelling to deliver measurable impact for ambitious brands.
Transparency and client-centricity are the foundations of our approach. We focus on fostering strong, long-lasting partnerships through trust and open communication. We believe in the power of collaboration, continuous learning, decisive action, and striving for excellence in everything we do.
The Role
We\’re seeking a Senior Digital PR Strategist to lead the planning and execution of creative, SEO-driven outreach campaigns. This is a key role for a seasoned digital PR professional who thrives on innovation, loves diving into data, and has a proven track record of landing coverage that drives results.
You\’ll lead campaign ideation and delivery for a range of clients across different sectors while managing and mentoring our digital PR team. This is a senior level position where you’ll work closely with clients, contribute to new business, and help shape the future of our digital PR offering through ground breaking research and future PR AI software solutions.
Core Responsibilities
Ideation & Strategic Planning
- Lead creative ideation sessions for existing clients and new business, using both traditional brainstorming and AI-powered tools
- Develop data-driven campaign concepts that align with client SEO goals and target audiences
- Create compelling pitch decks and confidently present strategies to C-suite stakeholders
- Stay ahead of media trends, identifying reactive opportunities before competitors
- Direct strategy and execution of concurrent high-impact digital PR campaigns
- Leverage AI tools for data analysis, trend spotting, and brand search and discoverability
- Ensure campaigns exceed KPIs: coverage targets, link quality metrics, and brand visibility goals
- Pioneer new campaign formats: interactive tools, data visualisations, and multimedia content
Research, Outreach & Media Relations
- Guide the team in advanced prospecting techniques using tools like BuzzSumo, Ahrefs
- Build and nurture relationships with top-tier journalists and editors
- Lead negotiations for exclusive coverage and strategic media partnerships
- Develop sector-specific media strategies for diverse client verticals
Performance & Analytics
- Track and analyse campaign performance using advanced metrics beyond basic coverage counts
- Create insightful reports that demonstrate ROI and inform future strategies
- Present quarterly business reviews to senior stakeholders
- Contribute to agency thought leadership through data analysis and trend reports
- Mentor and develop digital PR team members through regular 1-1s and training sessions
- Champion best practices and process improvements across the department
- Collaborate with other delivery teams including SEO and Content to deliver integrated campaigns
- Support recruitment and onboarding of new team members
Business Growth & Innovation
- Represent Seeker at industry events, awards, and speaking opportunities
- Contribute to new business pitches with strategic insights and creative concepts
- Gather and share client success stories and testimonials
- Identify opportunities for service expansion and new revenue streams
- Lead our AI adoption initiatives within the PR team
Essential Experience & Skills
- 5-6 years\’ experience in Digital PR, with at least 2 years in a senior/lead role
- Proven campaign portfolio demonstrating creative excellence and measurable results
- Data confidence – comfortable analysing datasets and creating compelling data stories
- Strategic mindset with ability to connect PR activities to broader business objectives
- Exceptional writing skills across different formats and tones of voice
- Media relationships with UK national and trade journalists
- Leadership experience mentoring team members and managing stakeholders
- Tech-savvy with experience using PR tools and enthusiasm for AI innovation
What We Offer
Work Life Balance & Benefits:
- Fully remote working with quarterly team days
- 35 days annual leave (including public holidays with flexibility)
- Additional service days: 1 day per year of service (capped at 3 days)
- Extra day off for your birthday
- Flexible working hours (core hours 10am-4pm)
- £600 annual wellbeing fund (gym, therapy, spa, whatever helps you thrive)
- £1000 annual professional development budget for training or industry conferences
- £26 monthly work-from-home allowance
The Interview Process
We believe in a transparent, two-way process:
Stage 1: Initial video call with the hiring manager (30 mins)
Stage 2: Informal chat with team members (45 mins)
Stage 3: Technical task – create a campaign concept (completed in your own time)
Stage 4: Present your work and meet the wider team (60 mins)
We aim to complete the process within 2-3 weeks and provide feedback at every stage.
Ready to Shape the Future of Digital PR?
If you\’re excited about combining creativity with strategy, data with storytelling, and AI with human insight, we\’d love to hear from you.
Apply here: https://hr.breathehr.com/recruitment/vacancies/42086?identifier=seekerdigital
Reference ID: SDPR-2025-001
Diversity & Inclusion Commitment
At Seeker, we\’re committed to building a diverse team that represents the audiences we reach. We actively encourage applications from underrepresented groups and are happy to discuss flexible working arrangements.
We\’re an equal opportunity employer. We recruit, employ and promote employees based on merit regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, and ethnic or national origin), religion or belief, sex, and sexual orientation. These commitments reflect the Equality Act 2010 protected characteristics.
We\’re dedicated to creating an inclusive environment where everyone can thrive. If you require any reasonable adjustments during the recruitment process, please let us know.
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Senior Digital PR Strategist employer: Seeker Digital
Contact Detail:
Seeker Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital PR Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and SEO. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your data analysis skills by preparing examples of how you've used data to drive successful PR campaigns. Be ready to discuss specific metrics and outcomes that demonstrate your impact on previous projects.
✨Tip Number 3
Network with professionals in the digital PR space, especially those who work at Seeker or similar agencies. Attend industry events or webinars to make connections and learn more about the company culture and expectations.
✨Tip Number 4
Prepare to discuss innovative campaign ideas that leverage AI tools and creative storytelling. Think about how you can apply these concepts to potential clients at Seeker, as this aligns with their focus on innovation and measurable impact.
We think you need these skills to ace Senior Digital PR Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Digital PR Strategist position. Tailor your application to highlight your relevant experience in digital PR, campaign management, and data analysis.
Craft a Compelling CV: Your CV should showcase your 5-6 years of experience in Digital PR, emphasising any leadership roles and successful campaigns. Use quantifiable achievements to demonstrate your impact, such as coverage metrics or client growth.
Write a Tailored Cover Letter: In your cover letter, express your passion for digital PR and innovation. Mention specific examples of how you've used data-driven strategies in past campaigns and how you can contribute to Seeker's goals. Make it personal and engaging.
Showcase Your Creativity: If possible, include a portfolio or links to previous campaigns you've led. Highlight your ability to create compelling pitch decks and innovative campaign concepts that align with SEO goals, demonstrating your strategic mindset.
How to prepare for a job interview at Seeker Digital
✨Showcase Your Campaign Success
Prepare a portfolio of your previous campaigns that highlights your creative excellence and measurable results. Be ready to discuss specific metrics and how your strategies aligned with client goals, as this will demonstrate your capability to drive impact.
✨Emphasise Data-Driven Decision Making
Since the role requires a strong focus on data analysis, come equipped with examples of how you've used data to inform your PR strategies. Discuss any tools you’ve used, like BuzzSumo or Ahrefs, and how they helped you identify trends and opportunities.
✨Demonstrate Leadership Skills
As a senior position, it's crucial to showcase your leadership experience. Prepare to discuss how you've mentored team members, managed stakeholders, and led successful projects. Highlight your approach to fostering collaboration and continuous learning within your team.
✨Be Ready for Creative Ideation
Expect to engage in brainstorming sessions during the interview. Think about innovative campaign ideas that leverage AI tools and align with SEO goals. This will not only show your creativity but also your ability to think strategically about PR in a digital context.
