At a Glance
- Tasks: Lead sales strategy and grow agency partnerships in the dynamic world of neuro-contextual advertising.
- Company: Join Seedtag, a pioneering company redefining advertising with AI and neuroscience.
- Benefits: Enjoy flexible work schedules, continuous learning, and a culture that prioritises well-being.
- Other info: Be part of a vibrant team with opportunities for growth and global collaboration.
- Why this job: Make a real impact in advertising while developing your leadership skills in a global environment.
- Qualifications: Proven track record in digital advertising sales and strong agency relationships required.
The predicted salary is between 90000 - 110000 £ per year.
We’re looking for a Senior Group Sales Director to join our team in London and play a key role in shaping the future of neuro-contextual advertising at a global scale.
Who We Are
Seedtag is the leading Neuro-Contextual Advertising Company. We are redefining how advertising works in a privacy-first world by moving beyond keywords and cookies, towards understanding human emotion, intent, and context. Powered by advanced AI and neuroscience, our proprietary technology, Liz, delivers a deep, human-like understanding of content and attention. This enables brands to connect with audiences at the right moment, in the right mindset, with ads that are relevant, engaging, and respectful of the user experience. Founded in 2014 by two ex-Googlers, Seedtag has grown into a global company with 500+ Seedtaggers across 17 countries, backed by €250M in funding, and expanding rapidly across the open web and Connected TV. We’re not just building technology, we’re rewriting the rules of advertising.
The Role
We’re looking for a Senior Group Sales Director to grow our relationships with leading media agencies in the UK. Based in London, you’ll combine senior agency relationship management, hands-on selling and team leadership. Working closely with our Country Manager UK, you’ll turn agency partnerships into sustainable revenue growth, develop your team and strengthen Seedtag’s position across your agency portfolio.
Your Challenge
- Own the commercial strategy for your agency portfolio, translating UK business priorities into clear account plans and revenue targets.
- Build and strengthen senior agency relationships, connecting with investment, planning, programmatic and client leadership teams to identify opportunities and grow adoption of Seedtag’s solutions.
- Lead, coach and develop your sales team, setting clear expectations, supporting progression and building a culture of accountability and collaboration.
- Stay close to the business, opening doors, shaping proposals, leading negotiations and helping the team close strategic opportunities.
- Drive sales execution, maintaining accurate forecasts, a healthy pipeline and consistent account planning through Salesforce.
- Expand existing partnerships and win new business, increasing Seedtag’s presence across agency teams, advertiser accounts and relevant channels.
- Partner with Client Success, Trading, Marketing and Insights to deliver effective proposals, strong campaign outcomes and long-term client relationships.
- Work closely with the Country Manager UK on commercial priorities, resource needs and opportunities across your portfolio.
- Represent Seedtag in the market, communicating our positioning confidently in agency meetings, pitches and industry events.
- Bring agency and client insights back into the business, helping inform product development and our go-to-market approach.
What You’ll Need to Succeed
- A strong track record in UK digital advertising sales, with experience growing agency partnerships and delivering against revenue targets.
- Established relationships across the UK media agency ecosystem.
- Experience leading and developing commercial teams, combining coaching with hands-on involvement in strategic accounts.
- A solid understanding of programmatic advertising and the UK media landscape; experience across video and Connected TV would be valuable.
- The ability to turn agency structures, client priorities and market insights into actionable commercial plans.
- Strong sales discipline, including account planning, pipeline management and accurate forecasting in Salesforce.
- Confidence navigating complex agency organisations, engaging senior stakeholders and negotiating commercial agreements.
- A collaborative approach and the ability to work effectively across commercial, operational and product teams.
- Clear communication, sound commercial judgement and the ability to prioritise in a fast-moving environment.
Why Join Seedtag?
This is a defining moment to join Seedtag, a company that combines scale, ambition, and soul.
- Growth & Opportunity: Accelerated, hands-on development with real ownership, global projects, and internal mobility.
- Flexibility: We trust you to balance work and life with flexible schedules and a hybrid model; work from home, the office, or wherever you do your best work.
- Learning & Development: Access to online learning, continuous training, and optional English or Spanish group classes.
- Culture that Cares: Well-being is part of how we work, supported by initiatives like SeedDay, Digital Disconnection, and team-building moments.
- Connection & Fun: Global events, offsites, celebrations, and a strong sense of belonging across all Seedtag locations.
Ready to Join the Seedtag Universe? If you’re looking for a place where technology has soul, where ideas turn into impact, and where people truly come first, welcome to Seedtag. At Seedtag, we foster an inclusive environment where everyone can thrive. We welcome diverse perspectives, as they fuel our innovation and growth. If you require any accommodations during the hiring process, please let us know. We’re committed to ensuring a positive and accessible experience.
Senior Group Sales Director in London employer: Seedtag
Seedtag is an exceptional employer, offering a dynamic work environment in London where innovation meets inclusivity. With a strong focus on employee growth through hands-on development and flexible working arrangements, Seedtag empowers its team members to thrive both personally and professionally. The company culture prioritises well-being and connection, ensuring that every Seedtagger feels valued and engaged while contributing to the future of neuro-contextual advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Group Sales Director in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Group Sales Director at Seedtag, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Seedtag. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Group Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Group Sales Director in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Seedtag:When writing your cover letter, make sure to tailor your message specifically for Seedtag. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Seedtag
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Seedtag that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Seedtag that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Seedtag’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
