Marketing & BD Officer in London

Who are we?

We’re a data governance consultancy helping our clients to build stakeholder trust by delivering data privacy made positive globally and locally. We have been providing practical data protection advice to commercial and non-profit organisations in over 60 countries for more than 10 years.

Securys is an integrated consultancy business. Our team includes lawyers, technologists, risk analysts, business process designers and governance experts. We have built proprietary tools and techniques that work with the class-leading GRC products to simplify and streamline the hardest tasks in assuring data privacy, information security and AI governance. We are delighted to be corporate members of the IAPP, and foundation supporters of their AIGP programme; all our consulting colleagues are supported to obtain at least one IAPP certification. We are ISO27001 and ISO27701 certified and also love biscuits (more than cookies).

The Role

The Marketing and BD Officer is responsible for supporting the delivery of Securys' marketing strategy, brand development and business development activities across multiple jurisdictions. The role will take ownership of day-to-day marketing operations, ensuring the company's digital presence, marketing systems, website content and marketing materials remain current, professional and aligned with business objectives.

Working closely with senior leaders, business development colleagues and external marketing partners, the Marketing and BD Officer will drive the execution of marketing campaigns, maintain and optimise the HubSpot platform, coordinate marketing collateral and contribute to activities that enhance brand awareness, market presence and lead generation.

The role will collaborate with business development functions across different regions, providing marketing support, campaign coordination, prospect engagement resources and market intelligence to support pipeline growth and business development objectives. This includes maintaining a strong online presence, developing outbound marketing initiatives, identifying speaking opportunities, conducting prospect research, identifying potential business opportunities, and ensuring marketing activities are effectively aligned with commercial priorities.

The role will also support business development initiatives through market research, prospect identification, lead generation activities and initial outreach where appropriate, helping to strengthen the organisation's sales pipeline and support growth objectives.

The successful candidate will be highly organised, proactive and detail-oriented, with strong communication skills and the ability to manage multiple projects while working collaboratively with stakeholders across international teams. They will also demonstrate commercial awareness and the ability to identify opportunities that support business growth.

Key Responsibilities

Marketing Operations

• Manage and maintain HubSpot CRM and marketing platform.
• Execute marketing campaigns.
• Build and maintain marketing funnels and customer journeys.
• Support outbound email marketing campaigns.
• Produce regular campaign and marketing performance reports.
• Monitor and improve marketing data quality and segmentation within HubSpot.
• Track, analyse and report on marketing KPIs and lead generation metrics.

Website Management

• Day-to-day management of the Securys website.
• Ensure company content remains accurate, relevant and aligned with current services.
• Coordinate updates to website pages, imagery and case studies.
• Monitor website performance and visitor analytics.
• Support website optimisation initiatives to improve visibility and engagement.

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Brand and Marketing Materials

• Look after marketing collateral and sales support materials.
• Coordinate the production and update of company brochures, presentations and capability statements.
• Ensure consistent use of branding across all materials.
• Maintain central marketing resources, including staff biographies, photographs and credentials.
• Support the creation and promotion of content.

Social Media

• Look after company's LinkedIn page.
• Create and schedule social media content.
• Monitor engagement.
• Develop content plans to improve engagement, reach and brand awareness.
• Identify opportunities to promote company expertise through digital channels.

Business Development Support

• Coordinate marketing content and collateral with external providers, PR agencies and business development partners.
• Support proposal and tender submissions through the provision of marketing materials and credentials.
• Assist with client communications and marketing follow-up activities.
• Conduct prospect and account research to identify potential clients, decision-makers and opportunities.
• Build and maintain target prospect lists within HubSpot.
• Support lead generation initiatives and business development campaigns.
• Undertake initial outreach and relationship-building activities where appropriate.
• Assist with pipeline development activities.

Market Research

• Research speaking, webinar and conference opportunities for senior leadership.
• Provide research and intelligence to support business growth initiatives.
• Monitor competitor activity, market trends and industry developments.
• Research target sectors, organisations and contacts to support business development efforts.
• Identify partnership, networking and event opportunities that could generate new business

Skills & Experience

Essential

• 4/+ years' experience in a marketing role.
• Educated to degree level or equivalent professional qualification in Marketing, Digital Marketing, Communications, Business, Public Relations or a related discipline.
• Experience using HubSpot or similar CRM/marketing automation systems.
• Experience maintaining website content.
• Strong written communication skills.
• Excellent organisational and project management skills.
• Strong attention to detail.
• Experience using LinkedIn for business marketing.
• Strong Microsoft 365 skills.
• Experience executing lead generation and business development activities.
• Ability to analyse campaign performance data and produce meaningful insights.

Desirable

• Professional services or consultancy experience.
• Experience analysing marketing and business data to produce insights, measure campaign performance and support continuous improvement initiatives.
• Email marketing experience.
• Basic graphic design capability to support sales presentations.

Key Performance Measures

KPIs

• Website updated and maintained.
• Marketing campaigns delivered on schedule.
• Improvement in website engagement metrics.
• LinkedIn engagement and follower growth.
• Outbound email campaign performance.
• Marketing collateral accuracy and availability.
• Speaking opportunities identified and secured.
• HubSpot data quality and reporting accuracy.
• Market opportunities identified and progressed.

What do you get?

A role with a competitive salary in a growing and dynamic data governance consultancy with global clients facing interesting privacy, information security and AI challenges.

An opportunity to move up the ranks and if you have any other transferable skills that would support the business, we would be happy for you to use them.