At a Glance
- Tasks: Lead global campaigns and content marketing for a top international private bank.
- Company: Join a leading international private bank with a focus on innovation and collaboration.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to work in a multicultural team with excellent career growth.
- Why this job: Shape the future of banking marketing and drive impactful business outcomes.
- Qualifications: Extensive experience in content and campaign marketing within financial services.
The predicted salary is between 56250 - 68750 £ per year.
We have an opportunity to shape the strategic direction of campaigns and content marketing for one of the world’s leading international private banks. This is a senior role at the integration point between Global Marketing Centers of Excellence and the EMEA, APAC and LATAM regional teams, where you can combine enterprise leadership with effective matrix partnership to deliver measurable business outcomes.
As Head of IPB Campaigns and Content Marketing in International Private Bank Marketing, you will own the IPB-wide campaigns and content marketing strategy. You will translate Global priorities and capabilities into a coherent International Private Bank agenda, while ensuring regional business needs, client insights and market requirements shape Global planning and development. You will set strategic direction and lead the end-to-end roadmap for agreed IPB-wide campaigns, content programmes and priority verticals, and hold aggregated accountability for the contribution of IPB-wide campaigns and content to acquisition, engagement, relationship deepening and business growth.
Job responsibilities
- Own the IPB-wide campaigns and content portfolio, including strategic prioritisation, sequencing, investment, visibility and cross-regional coordination.
- Set IPB campaign strategy and lead the end-to-end campaign roadmap across regions.
- Lead the strategy, proposition and coordinated activation of agreed IPB-wide campaigns and priority verticals.
- Convert global strategy, propositions and capabilities into an integrated IPB framework, while ensuring regional insights, business priorities and market requirements influence global plans and capability roadmaps.
- Represent the Marketing function at the IPB Content Circle as the decision-making forum for IPB-wide priorities, common development, Global alignment, resource conflicts, performance review and escalations.
- Make lead generation, client engagement and relationship deepening core outcomes of IPB-wide campaign design, planning and handoffs.
- Drive the strategic direction of IPB content marketing to support business growth, acquisition, relationship deepening, operational excellence and a strong, inclusive marketing culture.
- Own the IPB-wide measurement framework and reporting cadence for campaigns and content, including common definitions, attribution principles, minimum reporting standards and dashboards.
- Functionally direct the IPB campaigns and content marketing community across regions, establishing strategic direction, shared standards, role clarity and a connected operating rhythm.
- Own central IPB budgets for shared content production, IPB-wide campaigns, common tools, paid distribution and cross-regional agency engagements.
- Ensure IPB-wide frameworks, campaigns and centrally developed assets meet applicable brand, legal, compliance, controls and quality standards.
Required qualifications, capabilities and skills
- Extensive senior-level experience leading content, campaign or integrated marketing within private banking, wealth management, financial services or a similarly complex regulated environment.
- Strong understanding of ultra-high-net-worth clients, family offices, multigenerational wealth and the international private banking landscape.
- Proven success setting strategy and delivering measurable business outcomes through multi-market campaigns, content programmes and nurture journeys.
- Demonstrated ability to lead teams and functional communities across a complex, matrixed and multicultural organisation, combining authority, influence and partnership.
- Strong strategic judgement and commercial acumen, with the ability to prioritise across competing business, audience, regional and functional demands.
- Deep content and campaign marketing expertise, including segmentation, personalisation, digital distribution, demand generation, nurture journeys and paid content.
- Strong data and measurement acumen, with experience defining KPIs, performance frameworks and using insight to improve strategy, investment and outcomes.
- Excellent executive communication, facilitation, stakeholder management and conflict-resolution skills.
- Proven ability to manage central budgets, agencies and complex multi-market programmes to time, quality, cost and performance expectations.
- Commitment to high standards of risk management, controls, inclusion and professional conduct.
Preferred qualifications, capabilities and skills
- Experience designing governance, operating models, decision rights and cross-functional ways of working.
- Working knowledge of digital platforms, CRM, marketing automation, AI-enabled workflows and content operations.
Head of IPB Campaigns and Content Marketing in London employer: Security Capital Research
At JPMorgan Chase, we pride ourselves on being an exceptional employer, particularly for Software Engineers looking to make a significant impact in the Global Banking Platform. Our collaborative work culture fosters innovation and inclusivity, while our commitment to employee growth is evident through unique secondment opportunities with FinTech partners, allowing you to gain invaluable experience and insights. With access to cutting-edge technologies and a focus on professional development, you'll find a rewarding environment that supports your career aspirations in the heart of the financial industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of IPB Campaigns and Content Marketing in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Security Capital Research. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Head of IPB Campaigns and Content Marketing in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Security Capital Research.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Security Capital Research's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Security Capital Research
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Security Capital Research.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Security Capital Research will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Security Capital Research employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
