At a Glance
- Tasks: Drive B2B marketing campaigns and generate leads in a fast-paced environment.
- Company: Join Security Blue Team, a leader in cyber security training.
- Benefits: Enjoy competitive salary, remote work, and a £2,000 annual training budget.
- Other info: Collaborative culture with opportunities for professional development and career growth.
- Why this job: Make an impact in the cyber security field while growing your marketing skills.
- Qualifications: Experience in B2B marketing and demand generation, ideally in tech or SaaS.
The predicted salary is between 36000 - 60000 £ per year.
B2B Demand Generation Manager
Join to apply for the B2B Demand Generation Manager role at Security Blue Team
About Security Blue Team
Security Blue Team is a leader in cyber security training, empowering professionals with practical, hands‑on learning. We’re on a mission to make defensive security careers accessible, inclusive, and impactful, helping individuals and organisations build real‑world skills through expert content and community‑led learning.
Role Location
UK Remote (occasional travel to London for team meetings and get‑togethers)
Role Description
As our B2B Demand Generation Manager you’ll play a key role in expanding our growth within organisations and businesses around the world, helping us build awareness, generate qualified leads, and strengthening awareness and reputation. You’ll work closely with the Director of Marketing to plan and deliver multi‑channel campaigns that support sales objectives and company growth. This role is highly collaborative, working closely with the sales team, SDRs, and AEs to align marketing activity with commercial goals to deliver measurable results.
What You’ll Be Doing
- Execute multi‑channel B2B demand generation marketing campaigns across email, social, content, SEO, and paid digital advertising to generate qualified marketing leads.
- Collaborate with the sales team, SDRs, and AMs to deliver campaigns that support pipeline growth and lead qualification.
- Plan and coordinate webinars, virtual events, and conference participation to engage audiences and support lead generation efforts.
- Create and maintain sales enablement materials such as case studies, one‑pagers, and presentations to support the sales cycle.
- Develop high‑quality B2B content to support sales and marketing activities, including blogs, thought leadership papers, and social posts.
- Build and manage nurture sequences to engage prospects and move them through the funnel.
- Develop segmentation strategies to reach different buyer personas effectively.
- Monitor conversion rates across touchpoints and refine campaigns to improve performance.
- Support channel partners and resellers with joint marketing initiatives and campaigns to support demand generation and marketing activities.
- Build and maintain HubSpot and other dashboards that track lead sources, conversion rates, and campaign ROI.
- Use data to forecast pipeline contribution and campaign ROI, linking marketing performance directly to revenue outcomes.
- Provide regular insights and recommendations to improve campaign effectiveness.
What We Need From You
Must‑Haves
- Proven B2B marketing and demand generation experience, ideally within SaaS, tech, or cybersecurity.
- Experience developing ABM and SDR‑focused lead generation campaigns.
- Knowledge of sales and marketing automation tools such as Clay, Dux Soup, or Apollo.
- Demonstrated success generating leads through multi‑channel campaigns.
- Confident using HubSpot for emails, campaign management, reporting, and lead tracking.
- Data‑driven mindset, using analytics to measure performance and continually refine campaigns to ensure ROI.
Nice‑to‑Haves
- Familiarity with marketing automation tools or CRM integration beyond HubSpot, showing adaptability with different tech stacks.
- Experience working in a scale‑up or high‑growth environment.
- Experience using Google Analytics and dashboard reporting.
- Highly organised with strong project‑management skills and attention to detail.
- Excellent collaboration skills and ability to work cross‑functionally with Sales, Product, Content, and Design teams.
Compensation & Benefits
- Competitive salary + up to 10% annual performance based bonus
- Fully remote work with occasional co‑working and social event at our offices in London
- 25 days holiday + birthday off + UK bank holidays
- Health insurance, pension plan, and unlimited access to our cyber security training platforms
- A values‑led team that supports work‑life balance and inclusion across the business
- Dedicated £2,000 annual training budget for certifications and conferences
Perks
- Annual global connect with the team
- A mission‑driven culture that values innovation and collaboration
Equal Opportunity Employer Statement
We are an equal opportunity employer and welcome applications from everyone regardless of sex, gender identity, sexual orientation, age, race, religion, disability, or any other protected characteristic.
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B2B Demand Generation Manager in City of London employer: Security Blue Team
At Security Blue Team, we pride ourselves on being an exceptional employer, offering a fully remote work environment that promotes flexibility and work-life balance. Our values-led culture fosters innovation and collaboration, while our commitment to employee growth is evident through a generous annual training budget and access to our cutting-edge cyber security training platforms. Join us in making a meaningful impact in the cyber security field, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Demand Generation Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Security Blue Team and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Security Blue Team are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Security Blue Team on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Security Blue Team. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Demand Generation Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Security Blue Team. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Security Blue Team:Show us that you’ve done your homework! In your application, briefly mention what you admire about Security Blue Team’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Security Blue Team
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Security Blue Team will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Security Blue Team, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
