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- Tasks: Lead SecureW2's social media strategy and grow our LinkedIn presence.
- Company: Join a fast-growing cybersecurity startup with a dynamic team.
- Benefits: Full-time role with opportunities for professional growth and creativity.
- Why this job: Make an impact by shaping our online voice and engaging with industry leaders.
- Qualifications: Experience in B2B SaaS or cybersecurity and strong writing skills required.
- Other info: Collaborative environment with a focus on innovation and employee empowerment.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Social Media and Comms Lead role at SecureW2. SecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external communication drumbeat with our PR agency.
What You’ll Do:
- Own and grow SecureW2’s social presence.
- Build our social footprint from the ground up — strategy, voice, formats, posting cadence.
- Turn complex cybersecurity/identity topics into approachable, platform-native content.
- Spot good entry points into industry conversations and get us participating.
- Build and maintain an engaged audience made up of customers, prospects, partners, and influencers.
- Connect organic to demand, ABM, and outbound.
- Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly.
- Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post.
- Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more.
- Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes.
- Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses.
- Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns.
- Run the social content engine.
- Own the full social content workflow — creation, approvals, publishing.
- Rework existing assets into short, native posts for each platform.
- Leverage freelancers/creators as needed for video, motion, carousels, and short clips.
- Use AI tools everywhere it makes sense to move faster, test more, and keep quality high.
- Measure impact, not just engagement.
- Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance.
- Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities.
- Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard.
What You’ll Bring:
- Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees.
- A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand.
- Very strong short-form writing — posts, hooks, and DMs that sound human and useful.
- Basic experience working with PR agencies and press.
- Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle.
- Ability to flip between strategy and execution — build the plan and ship the post.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Writing/Editing
Industries: Computer and Network Security
Social Media and Comms Lead employer: SecureW2
Contact Detail:
SecureW2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Comms Lead
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it reflects your personal brand and showcases your experience in social media and communications. We want to see your personality shine through, so don’t be afraid to let your voice come across.
✨Tip Number 2
Network like a pro! Connect with industry professionals and engage with their content. Comment on posts, share insights, and build relationships. This will not only help you get noticed but also show that you’re genuinely interested in the field.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Understand their tone and audience, and think about how you can contribute to their strategy. We love candidates who come in with fresh ideas and a clear vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to make an impact in the cybersecurity space.
We think you need these skills to ace Social Media and Comms Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media and Comms Lead role. Highlight your experience with LinkedIn and any relevant B2B SaaS or cybersecurity projects you've worked on. We want to see how you can bring your unique skills to our team!
Show Off Your Writing Skills: Since this role requires strong short-form writing, include examples of your best work in your application. Whether it's posts, hooks, or DMs, we want to see how you can communicate effectively and engagingly. Don't be shy—let your personality shine through!
Demonstrate Your Strategy Mindset: We’re looking for someone who can flip between strategy and execution. In your application, share specific examples of how you've built or matured social programmes in the past. Show us how you can create a solid plan and then get things done!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. We can't wait to see what you bring to the table!
How to prepare for a job interview at SecureW2
✨Know Your Stuff
Before the interview, dive deep into SecureW2's mission and values. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their LinkedIn strategy.
✨Showcase Your Writing Skills
Prepare a few examples of your short-form writing that align with the role. Think about posts or content you've created that turned complex topics into engaging pieces. Bring these along to demonstrate your ability to communicate effectively in a B2B context.
✨Be Ready to Discuss Strategy
Think about how you would approach building SecureW2’s social footprint from scratch. Be prepared to share your ideas on voice, posting cadence, and how to engage with their target audience. This shows you can think strategically while also being hands-on.
✨Connect the Dots
Understand how social media ties into broader marketing efforts like demand generation and ABM. Be ready to discuss how you would measure success beyond just engagement metrics, linking social activity to tangible business outcomes. This will highlight your strategic mindset.
