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- Tasks: Lead our social media strategy and grow SecureW2's presence on LinkedIn.
- Company: Join a fast-growing cybersecurity startup with a dynamic team.
- Benefits: Full-time role with opportunities for professional growth and creativity.
- Why this job: Make an impact by shaping our brand voice and engaging with industry conversations.
- Qualifications: Experience in B2B SaaS or cybersecurity and strong writing skills required.
- Other info: Collaborative environment with a focus on innovation and employee empowerment.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Social Media and Comms Lead role at SecureW2. SecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external communication drumbeat with our PR agency.
What You’ll Do
- Own and grow SecureW2's social presence
- Build our social footprint from the ground up — strategy, voice, formats, posting cadence
- Turn complex cybersecurity/identity topics into approachable, platform-native content
- Spot good entry points into industry conversations and get us participating
- Build and maintain an engaged audience made up of customers, prospects, partners, and influencers
- Connect organic to demand, ABM, and outbound
- Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly
- Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post
- Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more
- Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes
- Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses
- Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns
- Run the social content engine
- Own the full social content workflow — creation, approvals, publishing
- Rework existing assets into short, native posts for each platform
- Leverage freelancers/creators as needed for video, motion, carousels, and short clips
- Use AI tools everywhere it makes sense to move faster, test more, and keep quality high
- Measure impact, not just engagement
- Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance
- Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities
- Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard
What You’ll Bring
- Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees
- A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand
- Very strong short-form writing — posts, hooks, and DMs that sound human and useful
- Basic experience working with PR agencies and press
- Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle
- Ability to flip between strategy and execution — build the plan and ship the post
Social Media and Comms Lead in London employer: SecureW2
Contact Detail:
SecureW2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Comms Lead in London
✨Tip Number 1
Get your LinkedIn game on point! Make sure your profile is polished and reflects your expertise in social media and communications. Engage with relevant content, connect with industry leaders, and showcase your knowledge to attract the right attention.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, and online meetups to meet potential employers and peers. Don’t be shy—reach out to people you admire in the cybersecurity space and ask for a chat or advice. You never know where a conversation might lead!
✨Tip Number 3
Show off your skills! Create a portfolio of your best social media campaigns or content pieces. Use this as a talking point in interviews to demonstrate your ability to grow an audience and engage effectively. Visuals speak louder than words!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight how your experience aligns with the role at SecureW2, and don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Social Media and Comms Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media and Comms Lead role. Highlight your experience with LinkedIn and any relevant B2B SaaS or cybersecurity knowledge. We want to see how you can bring your unique skills to our team!
Show Off Your Writing Skills: Since this role requires strong short-form writing, include examples of your best work. Whether it’s posts, hooks, or DMs, we want to see how you can communicate effectively and engagingly. Don’t be shy—let your personality shine through!
Demonstrate Your Strategy Mindset: We’re looking for someone who can flip between strategy and execution. In your application, share specific examples of how you've built or matured social programmes in the past. Show us how you can own and grow our social presence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at SecureW2
✨Know Your Stuff
Before the interview, dive deep into SecureW2's mission and values. Familiarise yourself with their social media presence, especially on LinkedIn. Understand their tone and the type of content they share. This will help you demonstrate how you can enhance their voice and engage their audience.
✨Showcase Your Strategy Skills
Prepare to discuss your past experiences in building social media strategies. Bring examples of how you've turned complex topics into engaging content. Be ready to explain your approach to growing an audience and how you measure success—this is crucial for a role focused on social presence.
✨Be Ready to Collaborate
Since this role involves working with PR agencies and other teams, think of examples where you've successfully collaborated in the past. Highlight your ability to coordinate efforts and align messaging across different departments. This will show that you're a team player who can drive results.
✨Prepare Thought Leadership Ideas
Think about potential thought leadership topics relevant to SecureW2's audience. Prepare a few ideas for short posts or content pieces that could resonate with their followers. This will not only showcase your writing skills but also your understanding of the cybersecurity landscape and its audience.
