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- Tasks: Bridge the gap between tech products and marketing with compelling messaging.
- Company: Fast-growing cybersecurity SaaS company focused on secure coding.
- Benefits: Flexible remote work, medical insurance, and a dedicated training budget.
- Why this job: Shape product messaging and strategy in an innovative team culture.
- Qualifications: 2-5 years in product marketing with strong technical understanding.
- Other info: Stay ahead of trends in cybersecurity and B2B SaaS.
The predicted salary is between 36000 - 60000 ÂŁ per year.
SecureFlag is a fast-growing cybersecurity SaaS company helping organisations reduce developer risk at scale. Our platform combines hands‑on secure coding training with automated threat modeling to embed Secure‑by‑Design practices across the software development lifecycle. We aim to deliver highly immersive, intuitive experiences that help development teams design securely, write safer code, and align with security and compliance requirements in their everyday workflows.
This is a full‑time remote opportunity to play a key role in bridging the gap between our technical products and marketing. You’ll help translate complex security and engineering concepts into clear, compelling messaging that resonates with developers, security teams, and decision‑makers.
Responsibilities- Collaborate closely with product managers, engineers, and security experts to understand new product features, technical capabilities, and roadmap priorities.
- Own and maintain core product messaging, including personas, value propositions, and use‑case narratives aligned with SecureFlag’s Developer Risk Management positioning.
- Translate technical concepts into high‑impact marketing assets, including website copy, blogs, case studies, landing pages, ads, and email campaigns.
- Review and refine marketing content to ensure technical accuracy while keeping messaging clear, differentiated, and customer‑focused.
- Partner with demand generation teams to provide messaging and technical input that improves campaign engagement and conversion across PPC, email, and social channels.
- Support product launches and go‑to‑market initiatives by developing consistent messaging and coordinating with marketing, sales, and product teams.
- Create and maintain sales enablement materials such as one‑pagers, pitch decks, FAQs, and competitive battlecards.
- Stay up to date with trends in cybersecurity, secure software development, and B2B SaaS to ensure messaging remains relevant and competitive.
- 2–5 years of experience in product marketing or technical marketing within a tech or SaaS environment.
- Strong technical understanding (through education or hands‑on experience) enabling you to confidently engage with engineers, security professionals, and technical product teams.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messages for non‑technical audiences.
- Familiarity with digital marketing and analytics tools such as Google Ads, LinkedIn Ads, GA4, Looker Studio, and content management systems.
- Bonus: Experience with developer‑focused products, cybersecurity, application security, or B2B SaaS platforms.
- Flexible and remote‑friendly work environment.
- Medical insurance.
- Dedicated training and professional development budget.
- Collaborative and innovative team culture, with the opportunity to shape SecureFlag’s product messaging and go‑to‑market strategy as the company scales.
Please note: We are only considering direct applicants for this role. No freelance, agency, or contract applications will be accepted.
Product Marketing Specialist employer: SecureFlag
Contact Detail:
SecureFlag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity and SaaS space on LinkedIn. Join relevant groups, participate in discussions, and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially those related to tech or cybersecurity. This gives potential employers a taste of what you can do and helps you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SecureFlag’s products and the cybersecurity landscape. We recommend practising how to explain complex concepts in simple terms, as this is key for a Product Marketing Specialist role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at SecureFlag. Don’t miss out on this opportunity!
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about who you're talking to. Our ideal candidates are developers and security teams, so make sure your application speaks their language. Use clear, compelling messaging that shows you understand their needs and challenges.
Showcase Your Experience: We want to see how your background fits with the role. Highlight your experience in product marketing or technical marketing, especially in tech or SaaS environments. Don’t just list your jobs; tell us how your skills can help bridge the gap between our products and marketing.
Be Clear and Concise: When it comes to written applications, clarity is key. Avoid jargon and keep your sentences straightforward. We appreciate well-structured content that gets to the point while still showcasing your personality and passion for the role.
Apply Through Our Website: We encourage you to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people. Plus, it’s super easy and quick – just a few clicks and you’re done!
How to prepare for a job interview at SecureFlag
✨Know Your Product Inside Out
Before the interview, dive deep into SecureFlag's platform and its features. Understand how it helps reduce developer risk and what makes it unique in the cybersecurity space. This knowledge will allow you to speak confidently about the product and demonstrate your ability to bridge technical concepts with marketing.
✨Craft Your Messaging Strategy
Prepare to discuss how you would approach creating compelling messaging for different personas. Think about how you can translate complex security concepts into relatable content for developers and decision-makers. Bring examples of past work where you've successfully done this to showcase your skills.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in cybersecurity and B2B SaaS. Be ready to discuss how these trends could influence SecureFlag’s marketing strategy. Showing that you’re up-to-date will highlight your commitment to the role and your understanding of the market landscape.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about SecureFlag’s product roadmap, team dynamics, and marketing strategies. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals.