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For Companies At a Glance
- Tasks: Lead a dynamic team to drive B2B sales and enhance customer experiences.
- Company: Join a growth-focused company in the heart of Poole.
- Benefits: Competitive salary, performance incentives, and a chance to shape commercial strategy.
- Other info: Exciting opportunities for professional development and career advancement.
- Why this job: Make a real impact on revenue growth and client relationships.
- Qualifications: 5+ years in B2B sales and strong leadership skills required.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for an ambitious and commercially focused Commercial Manager to lead a reservations and enquiry conversion function. This position is ideal for a driven professional with proven experience in B2B sales, revenue growth and client relationship management.
You will play a key role in increasing revenue, improving conversion performance and building long-term partnerships across corporate and agency markets. Working closely with senior leadership, you will help shape commercial strategy, optimise pricing and yield and ensure a seamless customer journey from enquiry to booking.
The Role:
As Commercial Reservations Manager, you will oversee the complete commercial lifecycle of enquiries and bookings. You will lead and develop a high-performing team, implement effective sales processes and manage high-value opportunities to drive sustainable business growth. This role combines strategic planning with hands-on commercial delivery and requires a strong focus on profitability, performance and customer experience.
Key Responsibilities
- Commercial Leadership & Sales Performance
- Lead and enhance the reservations and enquiry function to improve conversion rates
- Establish clear sales processes, service standards, and team accountability
- Manage and secure complex, high-value B2B opportunities
- Drive a performance-focused culture through KPIs and measurable targets
- B2B Sales & Relationship Management
- Build and develop relationships across corporate and agency sectors
- Secure repeat and long-term business through partnerships and contracts
- Maintain strong client relationships through regular communication and engagement
- Represent the business at meetings, networking opportunities, and industry events
- Pricing, Yield & Revenue Optimisation
- Support and implement pricing strategies to maximise occupancy and revenue
- Analyse booking patterns, market trends, and customer segments
- Balance rate strategy with operational and commercial objectives
- Reservations & Enquiry Management
- Oversee the full enquiry journey from initial contact through to booking confirmation
- Ensure all enquiries are handled efficiently and professionally across booking channels
- Maintain accurate records and system integrity across CRM and reservation platforms
- Cross-Functional Collaboration
- Work closely with operational and guest-facing teams to ensure seamless delivery of bookings
- Ensure all confirmed business is communicated effectively across departments
- Reporting & Market Analysis
- Monitor and report on revenue performance, pipeline activity, and conversion metrics
- Conduct competitor and market analysis to support strategic decision-making
- Systems & Process Improvement
- Maximise the effectiveness of CRM and reservations systems
- Identify and implement process improvements to increase efficiency and control
- Brand & Customer Experience
- Monitor guest feedback and ensure responses reflect brand standards
- Support the delivery of a consistently high-quality customer experience
About You
- Minimum 5 years’ experience in B2B sales and commercial leadership
- Proven success in driving revenue growth and improving conversion performance
- Strong understanding of pricing strategy, yield management, and contract negotiation
- Experience leading teams and managing performance frameworks
- Commercially minded, analytical, and results-oriented
- Excellent communication and stakeholder management skills
- Proficient in CRM/reservations systems and Microsoft Office
Benefits of a Commercial Manager
- Competitive salary dependent on experience
- Performance-based incentives
- Opportunity to lead and shape a key commercial function
- Dynamic and growth-focused working environment
If you are interested in this Commercial Manager position, apply today and John from Sectora Group will be in touch with you.
Commercial Manager in Bournemouth employer: Sectora Group
Contact Detail:
Sectora Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager in Bournemouth
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the B2B sales space. You never know who might have a lead on your dream Commercial Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success in driving revenue growth and improving conversion rates. This will give you an edge during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers, especially around commercial strategy and client relationship management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows your enthusiasm for the role.
We think you need these skills to ace Commercial Manager in Bournemouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Manager role. Highlight your B2B sales experience, revenue growth achievements, and any relevant leadership roles you've held. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this position. Share specific examples of how you've driven revenue growth and improved conversion rates in previous roles. Let us know what makes you tick!
Showcase Your Analytical Skills: Since this role involves pricing strategies and market analysis, be sure to mention any experience you have with data analysis or using CRM systems. We love candidates who can back up their decisions with solid data!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Sectora Group
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of revenue growth and conversion rates. Brush up on key metrics related to B2B sales and be ready to discuss how you've driven performance in previous roles. This shows you're not just a talker but someone who can back up their claims with data.
✨Showcase Your Leadership Skills
You'll be leading a team, so it's crucial to highlight your experience in managing and developing high-performing teams. Prepare examples of how you've motivated your team, established clear processes, and achieved measurable targets. This will help the interviewers see you as a strong leader who can drive results.
✨Understand the Market
Familiarise yourself with current market trends and competitor strategies in the B2B space. Be prepared to discuss how you would approach pricing strategies and yield management. Showing that you have a finger on the pulse of the industry will set you apart from other candidates.
✨Engage with Real Scenarios
Think of specific scenarios where you've successfully managed client relationships or secured high-value opportunities. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will help you convey your experience effectively and demonstrate your problem-solving skills.