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- Tasks: Lead digital marketing strategies, focusing on SEO and AI-driven discoverability.
- Company: Join Sectigo, a leader in digital trust and certificate management.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of digital marketing and make a real impact in a global team.
- Qualifications: 7+ years in digital marketing with strong SEO and content performance skills.
- Other info: Dynamic environment with a commitment to diversity and employee growth.
The predicted salary is between 100000 - 115000 £ per year.
At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night. Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world’s largest brands. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across all certificate authorities (CAs) to simplify and improve security protocols within the enterprise.
We are looking for a talented Digital Marketing Director to join our growing global team at Sectigo. The Director, Digital Marketing leads Sectigo’s enterprise website and organic discovery strategy, with a focus on SEO, Generative Engine Optimization (GEO), content intelligence, and AI-driven discoverability. This role plays a critical part in shaping how enterprise buyers discover, evaluate, and engage with Sectigo across the digital journey.
The Director will lead the evolution of Sectigo’s digital presence as a high‑performing growth platform, ensuring the website, content ecosystem, and technical architecture are optimized for modern discovery systems and enterprise buyer behavior. This is a strategic but hands‑on role. The ideal candidate combines strong digital leadership with an operator mindset, someone comfortable defining strategy while also working closely with teams to implement improvements, run experiments, and deliver measurable results.
Here are the core functions, responsibilities, and expectations for this role:
- GEO, AI Discovery & Enterprise SEO: Own and evolve Sectigo’s Generative Engine Optimization (GEO) strategy, maximizing brand visibility across AI‑native discovery platforms. Ensure content is structured, relevant, and easy to discover. Lead enterprise SEO strategy, including technical SEO, site architecture, content strategy, and internal linking.
- Enterprise Website and Digital Experience: Own the performance, discoverability, and evolution of Sectigo’s enterprise website as a core growth channel. Treat the website as a continuously optimized product, improving UX, content architecture, site performance, and buyer journeys through ongoing experimentation.
Top Priorities for the First 12 Months:
- Improve organic visibility and inbound traffic, with measurable gains in search rankings, GEO presence, and AI citations.
- Expand high‑quality content that attracts and converts the right audiences.
- Improve website conversion performance, driven by ongoing testing and optimization.
- Build a more structured and scalable content architecture across business lines.
- Establish clear reporting that connects digital performance to pipeline and revenue.
Education: Bachelor’s degree in Marketing or a related discipline strongly preferred. Advanced degrees or relevant certifications are considered a plus.
Experience: Minimum of 7+ years of experience in digital marketing, ideally within B2B SaaS, cybersecurity, or infrastructure technology companies is required. Demonstrated success leading SEO, website optimization, and digital content performance program is required.
Ideal Candidate Profiles, Talents, and Desired Qualifications:
- Strong expertise in SEO, website optimization, and digital content performance.
- Solid understanding of Generative Engine Optimization (GEO) and how generative AI is reshaping digital discovery.
- Experience with digital analytics and SEO platforms such as GA4, Semrush, Ahrefs, and Profound.
- A mindset of experimentation and continuous improvement, with comfort using data to guide decisions.
- Strong communication and project management skills within cross‑functional and matrixed organizations.
All your information will be kept confidential according to EEO guidelines. Global team. Global reach. Global impact. At Sectigo, we believe doing good is good business.
Director, Digital Marketing (London Based) employer: Sectigo
Contact Detail:
Sectigo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Digital Marketing (London Based)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they align with your own. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your expertise in digital marketing and make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Sectigo.
We think you need these skills to ace Director, Digital Marketing (London Based)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Marketing Director. Highlight your experience in SEO, content strategy, and digital analytics, as these are key for us at Sectigo. Use specific examples that showcase your achievements in these areas.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your skills align with our mission at Sectigo. Don’t forget to mention any relevant experience with AI-driven strategies or website optimisation!
Showcase Your Results: When detailing your past roles, focus on measurable outcomes. We love numbers! Whether it’s increased traffic, improved conversion rates, or successful campaigns, make sure to quantify your successes to demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Sectigo
✨Know Your Stuff
Make sure you’re well-versed in SEO, Generative Engine Optimization, and digital marketing strategies. Brush up on the latest trends and tools like GA4 and Semrush, as these will likely come up during your chat.
✨Show Your Strategic Mindset
Be ready to discuss how you’ve previously developed and executed digital marketing strategies. Share specific examples of how you improved website performance or increased organic traffic, and don’t forget to highlight measurable results!
✨Demonstrate Team Spirit
Since this role involves collaboration with various teams, be prepared to talk about your experience working cross-functionally. Highlight instances where you’ve successfully partnered with product marketing or content teams to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in Sectigo’s mission and values. Inquire about their approach to digital transformation or how they measure success in their marketing initiatives. This shows you’re not just looking for a job, but genuinely want to contribute to their growth story.