Assistant Store Manager - 32 Hour Permanent Contract

Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots. Our passion for well-crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.

Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”. Our Assistant Store Managers are part of the Store Management team, helping to build a successful business, maximising profitability, and driving KPI targets. They support with all aspects of running a Seasalt store and encourage the team to deliver the high standards our customers expect. This role has the opportunity to be a great stepping stone in your retail career, with many of our Assistant Store Managers going on to be Store Managers.

We now have a fantastic opportunity for an Assistant Store Manager to join the Bourton-on-the-Water team on a 32 permanent contract.

You'll help us by:

• Assisting the Store Manager in creating a service culture within the store team that puts the customer at the heart of everything they do
• Enabling the store team on how to recommend additional services to drive sales such as omni-channel selling, gathering customer data, and recommending add-on purchases
• Supporting the Store Manager with recruitment, working together to build a diverse and passionate team
• Being a great role model, driving store sales, profitability and consistent KPI achievement, understanding what is required to drive performance
• Coaching and developing the store team through regular 121’s, supporting with development plans when appropriate
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities to sales for the business
• Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
• Utilising all product information to maximise sales opportunities
• Managing store operations such as management of stock, loss prevention, escalation and incident reporting, health, and safety, GDPR, cash handling, key holder responsibilities and store safety standards amongst others
• Being a key-holder for the store and having sole responsibility for running the store when required

The skills you'll be sharing with the team:

Leading the way with your exceptional retail skills, product knowledge and commercial know-how, you’ll be passionate about inspiring your team to exceed sales and maximise profitability. You will have previous experience in leading a team at supervisor level or above, preferably in a retail or equivalent environment where you drove key KPI achievement and managed budgets. Taking responsibility of leading the store to support the Store Manager won’t phase you, as you will be passionate about the successful running of the store. Coaching and developing your team will be really important to you and is key to this role, you’ll be an excellent communicator who can build a culture of trust. Finding solutions comes naturally to you, and you won’t be afraid to share your ideas, thinking differently on how to achieve results.

Why we hope you'll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing. These include:

• Salary up to £23,640 dependent on experience
• 34 days paid annual leave, increasing with length of service
• Uniform allowance
• Attractive 50% employee discount
• Health Cash Plan scheme to cover costs of everyday health expenses plus virtual mental health support
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support including online therapy and counselling
• Flexible benefits scheme to personalise your benefits package
• Enhanced family leave policies
• Pension Scheme with generous 7% employer contributions
• Life assurance programme
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion Network
• 100’s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness, and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles. We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond.

Please note we are unable to accept CVs and applications over email. Closing date for applications is 21st May 2026.