At a Glance
- Tasks: Help shape our loyalty programme and create amazing customer experiences.
- Company: Join Seasalt, a creative lifestyle brand with a rich Cornish heritage.
- Benefits: Enjoy a competitive salary, generous leave, and a 50% employee discount.
- Other info: Flexible remote work with opportunities for personal and professional growth.
- Why this job: Make a real impact while working in a supportive and inclusive environment.
- Qualifications: Experience in CRM or loyalty management and a passion for customer engagement.
The predicted salary is between 24169 - 25674 £ per year.
At Seasalt, creativity is in our DNA. We began in 1981 in a small shop in Penzance, crafting workwear for local mariners and artists. Today, we’re a modern lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale stockists, and a growing global presence. We may have grown, but we’ve always stayed true to our roots with Cornwall’s artistic influence and maritime heritage woven into every garment. As a certified B Corp and winner of Drapers “Best Place to Work” in 2024, we’re proud to balance our culture with long term growth. It's an exciting time to join us as we build on our distinct creative handwriting, brand differentiation, and expanding both internationally and in the UK.
As an Assistant Loyalty Manager, you’ll develop and optimise our rewards loyalty proposition and communications plan to create value for our business and our customers. Your work will help to deliver customer growth targets and ensure that loyalty members feel appreciated and valued through exclusive rewards and experiences. Please note that this is a full time, temporary role to cover family leave, expected to last approximately 12 months. The role is based remotely within the UK, with occasional travel to our Cornwall head offices.
You’ll help us by:
- Translating customer data analysis and insights into targets, strategies and action plans to increase loyalty sign-ups, purchase frequency and customer spend.
- Developing customer segments, journeys and next best action pathways in partnership with CRM, email and direct marketing teams to improve engagement and programme effectiveness.
- Using customer insight and feedback to continuously enhance the loyalty programme, ensuring it remains relevant, competitive and customer-focused.
- Ensuring customer data is handled securely and compliantly in line with GDPR and company data policies.
- Leveraging customer data, market insights and research to evolve the loyalty proposition, driving customer value, business performance and differentiation.
- Collaborating with cross-functional teams including Merchandising, Digital, Marketing, CX, UX, Retail and Finance to deliver exciting annual plans for loyalty members.
- Working on the promotional plan with Merchandising and Marketing planning teams to ensure we deliver ‘added value’ and exclusive benefits for loyalty members.
- Managing the loyalty budget, defining and prioritising how we invest in the programme of loyalty activities.
- Leading the planning and coordination of loyalty campaigns and communications both internally and externally, building engagement with the programme and brand love.
- Monitoring, analysing and reporting on loyalty KPIs, sharing learnings and feedback to ensure continuous improvement of the loyalty programme.
The skills you’ll be sharing with the team:
- Demonstrable experience in CRM / Loyalty scheme management.
- Experience working with customer data and CRM segmentation.
- Customer centric with ability to translate data and insight into strategies and action plans.
- Experience working with customer data agencies.
- Strong planning, project management, attention to detail and collaboration skills, delivering projects/campaigns/propositions on time and in budget.
- Strong communicator, collaborator and empathetic relationship builder.
- Blend of strategic and customer data-driven mindset.
- Pro-active, highly motivated, shows initiative and contributes well-considered ideas.
- Team player.
- Flexible, positive energy, good with time management and prioritisation.
- A relevant degree or tertiary qualification in Marketing, Business, Fashion or other relevant sectors is desirable.
Why we hope you’ll love working with us:
The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:
- Salary: up to £33,000 depending on experience (Band 2)
- 34 days paid annual leave (including bank holidays), increasing with length of service
- Attractive 50% employee discount
- Flexible benefits allowance to personalise your benefits package
- Private Medical Scheme including 24/7 virtual GP
- Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
- Pension plan with generous 7% employer contributions
- Life assurance programme
- Enhanced family leave policies
- Flexible working opportunities with our hybrid working approach
- Learning and Development opportunities
- Do Good Things with our two days per year paid volunteering opportunities
- Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network
- 100s of savings on top retailers and gym memberships through our discount hub
At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles. We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at careers@seasaltcornwall.co.uk
Closing date for applications is 12th August, however our roles can close earlier so we would recommend applying as soon as you are able.
Assistant Loyalty Manager - Family Leave Cover employer: SEASALT CORNWALL
Seasalt is an exceptional employer that values the contributions of each team member, fostering a supportive and inclusive work culture in Windsor. With a commitment to employee growth, we offer extensive benefits including a competitive hourly rate, generous annual leave, and opportunities for personal and professional development. Join us to be part of a passionate team dedicated to delivering outstanding customer service while enjoying a range of perks designed to enhance your wellbeing and career.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Loyalty Manager - Family Leave Cover
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SEASALT CORNWALL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SEASALT CORNWALL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SEASALT CORNWALL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Assistant Loyalty Manager - Family Leave Cover
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SEASALT CORNWALL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SEASALT CORNWALL:Show us that you’ve done your homework! In your application, briefly mention what you admire about SEASALT CORNWALL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SEASALT CORNWALL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SEASALT CORNWALL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SEASALT CORNWALL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
