At a Glance
- Tasks: Lead CRM marketing campaigns and engage customers across diverse brands.
- Company: Modern enterprise blending agency culture with client-side focus.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team driving next-gen digital solutions.
- Why this job: Make a real impact with innovative marketing strategies in a dynamic environment.
- Qualifications: Experience with Salesforce Marketing Cloud and strong B2B email marketing skills.
The predicted salary is between 40000 - 50000 £ per year.
Overview
Join a modern, European‑wide enterprise that combines agency culture with client‑side focus, delivering next‑generation SaaS digital platforms and green‑tech solutions. Lead the CRM function to drive measurable commercial impact through personalized marketing campaigns and engagement journeys across a diverse brand portfolio.
Responsibilities
- Own the CRM function, creating and executing personalized marketing campaigns and engagement journeys across the brand portfolio.
- Collaborate with the Head of CRM and Marketing Leads for various business brands to roll out initiatives across UK & EU markets, aligning CRM best practice with US colleagues.
- Support product brands with B2B email campaigns, journeys, dynamic content and automated programmes.
- Conduct regular A/B testing on subject lines, content, send times and journey logic, translating results into continuous improvement.
- Manage audience data, list hygiene and subscriber management.
- Champion AI exploration to enhance marketing effectiveness.
- Produce regular performance reports, providing clear insight into marketing performance and channel contribution to commercial targets.
Qualifications
- Experience with Salesforce Marketing Cloud, including owning CRM function and driving measurable commercial outcomes.
- Strong background in B2B email marketing, dynamic content, and automated programmes.
- Proficiency in A/B testing, data analysis, and performance reporting.
- Knowledge of Salesforce CRM (Sales Cloud, Service Cloud or Data Cloud) and understanding of how CRM data connects to marketing execution.
- Familiarity with AMPscript for dynamic content personalisation.
- Analytical thinker capable of translating data into actionable insights.
- Experience in a B2B environment and ability to work across multiple brands and markets.
CRM Marketing Manager employer: searchparty digital Ltd.
As a CRM Marketing Manager at our innovative enterprise in Leeds, you will thrive in a dynamic work culture that blends agency creativity with client-side focus, fostering an environment where your contributions directly impact our diverse brand portfolio. We offer a hybrid working model, competitive benefits, and ample opportunities for professional growth, ensuring you can develop your skills while making a meaningful difference in the realm of SaaS digital platforms and green-tech solutions.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for searchparty digital Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like searchparty digital Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with searchparty digital Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at searchparty digital Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit searchparty digital Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of searchparty digital Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about searchparty digital Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at searchparty digital Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at searchparty digital Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At searchparty digital Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
