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- Tasks: Join us as an SEO Specialist, optimising sports betting websites and creating engaging ad content.
- Company: We're a vibrant marketing agency focused on the iGaming sector, managing multiple websites and apps.
- Benefits: Enjoy a hybrid work model, competitive salary up to £45K, and exciting perks.
- Why this job: Be part of a dynamic team that values creativity and offers growth opportunities in a booming industry.
- Qualifications: 3+ years in SEO and iGaming experience required; familiarity with Google tools and great communication skills.
- Other info: This role is based in Stoke on Trent and does not offer sponsorship.
The predicted salary is between 32400 - 54000 £ per year.
Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the SEO space and are a keen Content Writer this position could be for you.
3+ years’ experience in SEO. Hybrid – Stoke on Trent. Up to £45K + Perks. iGaming / Gambling sector.
WHO ARE WE?
We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more. We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a SEO Content Writer to the team.
WHAT WILL YOU BE DOING?
We are seeking a talented iGaming SEO Specialist to join our expanding team. This role involves growing sports betting websites, with a strong focus on the US casino and sports betting markets. The ideal candidate should have a solid understanding of On Page SEO, Off Page Technical SEO to help maximise optimisation and grow the business.
- Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
- Optimise page titles, Meta descriptions, headers and content.
- Generate engaging ad copy and design for Gambling products.
- Evaluate campaign performance and refine strategies to optimise ROI.
- General SEO experience – On Page, Off Page, Technical SEO.
- Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
- Work with the wider organisation and collaborate with Content, Copywriters and Design teams.
- Monitor audience insight/data.
- A/B Testing on ad elements to optimise performance.
- Manage Ad budgets efficiently.
WE NEED YOU TO HAVE…
- 3+ years in an SEO position.
- 3+ years within a Gambling / iGaming role.
- Google Search Console, Google Analytics, Ahrefs, SEMrush.
- iGaming experience required.
- Great communication skills.
- WordPress experience desirable but not essential.
- Excellent teamwork.
TO BE CONSIDERED AS A SEO SPECIALIST
Please either apply by clicking online or emailing me directly to cameron.chambers@searchability.com. For further information please call me on 07719 067 562. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only. Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.
Search Engine Optimization Specialist employer: Searchability®
Contact Detail:
Searchability® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Specialist
✨Tip Number 1
Familiarise yourself with the iGaming sector, especially the latest trends in sports betting and casino markets. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the SEO and iGaming fields. Attend industry events or join online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Showcase your technical skills by preparing examples of past SEO projects you've worked on, particularly those that involved On Page and Off Page strategies. Be ready to discuss the tools you used, like Google Analytics and SEMrush.
✨Tip Number 4
Prepare to discuss how you would approach optimising campaigns specifically for the gambling sector. Think about compliance with advertising guidelines and how you would measure success in this niche market.
We think you need these skills to ace Search Engine Optimization Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3+ years of SEO experience, particularly in the iGaming sector. Include specific examples of your work with On Page and Off Page SEO strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming industry. Mention any relevant campaigns you've worked on and how you can contribute to the company's goals.
Showcase Relevant Skills: In your application, emphasise your proficiency with tools like Google Analytics, SEMrush, and Ahrefs. Highlight your experience with Meta Ad campaigns and A/B testing, as these are crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is vital in SEO.
How to prepare for a job interview at Searchability®
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with On Page, Off Page, and Technical SEO. Highlight specific projects where you've successfully improved search rankings or optimised content, especially in the iGaming sector.
✨Demonstrate Your Content Skills
Since the role involves content writing, bring examples of your previous work. Discuss how you create engaging ad copy and optimise it for SEO, particularly for gambling products.
✨Familiarise Yourself with Tools
Make sure you know your way around tools like Google Analytics, SEMrush, and Ahrefs. Be ready to explain how you've used these tools to analyse data and improve campaign performance.
✨Prepare for Team Collaboration Questions
This position requires working closely with content, copywriters, and design teams. Think of examples that demonstrate your teamwork skills and how you've successfully collaborated on SEO projects.
